Job description

About Belgravia Healthcare

Belgravia Healthcare is one of Dubai's leading premium home healthcare providers, delivering British-standard care across newborn care, childcare, nursing, physiotherapy, GP services, elderly care, complex care and autism support.

We're looking for a commercially minded marketing professional who understands that marketing is about generating revenue, not simply producing content.

This is a hands-on role for someone who can take ownership of our marketing strategy, generate qualified leads and continuously optimise campaigns based on performance data.

The Role

Reporting directly to the Director, you will be responsible for developing, executing and optimising all marketing activity with one clear objective:

Generating qualified enquiries that convert into paying clients.

This role combines strategic thinking with hands-on delivery and requires someone comfortable working across digital advertising, websites, analytics, CRM systems and content.

Key Responsibilities

Performance Marketing

• Plan, build and optimise Meta and Google Ads campaigns
• Reduce cost per qualified lead
• Improve conversion rates
• Build and optimise landing pages
• A/B test campaigns and messaging
• Implement conversion tracking and attribution
• Manage advertising budgets effectively

Lead Generation

• Generate qualified enquiries across all Belgravia services
• Improve lead quality rather than simply increasing enquiry volume
• Analyse customer behaviour and identify opportunities for growth
• Work closely with the sales and operations teams to improve conversion

Website & SEO

• Manage and continuously improve the Belgravia website
• Optimise SEO
• Improve user experience and website conversion
• Update content as required

CRM & Reporting

• Manage CRM workflows and lead tracking
• Produce weekly and monthly performance reports
• Present clear commercial insights and recommendations
• Monitor ROI across every campaign

Social Media & Brand

• Manage Belgravia's social media channels
• Plan monthly content calendars
• Create engaging content
• Grow organic engagement and followers
• Manage community engagement and online reputation

Content Creation

• Capture photo and video content
• Produce reels and short-form video
• Design graphics using Canva or Adobe Creative Suite
• Coordinate professional photography and video shoots where required

Success Will Be Measured By

This role will be measured on commercial outcomes, including:

• Increase in qualified leads
• Reduction in cost per qualified lead
• Increase in enquiry-to-client conversion rate
• Revenue generated from marketing campaigns
• Growth in organic engagement
• Website conversion improvements
• Return on marketing investment

Skills

About You

We're looking for someone who:

• Has at least 5 years' experience in performance marketing
• Has successfully managed Meta and Google Ads
• Understands lead generation and conversion optimisation
• Is highly analytical and commercially minded
• Can confidently interpret campaign data
• Is proactive and able to work independently
• Has excellent copywriting and communication skills
• Is comfortable creating content as well as managing paid campaigns

Healthcare experience would be an advantage but is not essential.

Essential Skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Tag Manager
• SEO
• CRM systems
• Canva
• Adobe Creative Suite
• WordPress
• Landing page optimisation
• Email marketing
• Marketing automation