The Role You will own Druids influencer, ambassador, affiliate and brand-partnership activity from strategy through to execution. This is a commercially accountable role: success is measured through brand growth, usable content, customer acquisition and profitable revenue - not simply products gifted or influencers contacted.
Key Responsibilities • Develop and manage the global influencer and partnerships strategy across golf, padel, fishing, snow and lifestyle. • Identify and recruit relevant influencers, athletes, celebrities, clubs, events and organisations. • Build a balanced network of established names, emerging creators and high-performing micro-influencers. • Manage inbound opportunities and proactively recruit new creators and partners. • Negotiate fees, gifting, commissions, deliverables, exclusivity and content-usage rights. • Create clear campaign briefs and manage activity from outreach through to final delivery. • Ensure contracted content is delivered on time and meets the agreed standard. • Build and manage the affiliate programme, including links, codes, commissions and tracking. • Track revenue, acquisition cost, engagement, content value and return on investment. • Develop long-term ambassador relationships with the strongest performers. • End or renegotiate partnerships that fail to deliver sufficient value. • Secure rights to use creator content across advertising, social media, email and the website. • Work with Performance Marketing to identify creator content suitable for paid advertising. • Coordinate collaborative shoots with the brand, content and social teams. • Develop partnerships with clubs, venues, resorts, events and sporting organisations. • Maintain accurate records of contacts, contracts, costs, rights, deliverables and results. • Manage the partnerships budget and produce weekly updates and monthly reports. • Ensure collaborations comply with applicable advertising and disclosure rules.
What We Are Looking For • At least four years experience in influencer marketing, partnerships, affiliates, talent management or a related role. • A proven record of delivering successful creator campaigns and measurable commercial results. • Strong commercial judgement and confidence negotiating contracts, fees and commissions. • Good understanding of Instagram, Tik Tok, You Tube, Facebook and creator-led advertising. • Experience with affiliate platforms, discount codes and performance tracking. • Strong relationship-building, communication, organisation and attention to detail. • Confidence working with creators, athletes, celebrities, agents and commercial partners. • Ability to use data to assess performance and make firm decisions. • Fluent written and spoken English.
Desirable Experience • Sportswear, fashion, ecommerce or consumer-brand experience. • Relationships within golf, padel, fishing, skiing or sports media. • Experience managing international creator programmes and licensing content for paid media. • Knowledge of disclosure requirements in the UK, EU, United States and UAE.
What Success Looks Like • A growing network of relevant and commercially effective creators. • Clear growth in affiliate and creator-generated revenue. • Improved returns from gifting and paid partnerships. • A consistent supply of authentic content for organic and paid channels. • Accurate tracking of costs, content rights, deliverables and results. • Less money and product spent on partnerships that do not perform.
Key Performance Measures • Influencer and affiliate revenue; return on partnership investment; new customers and acquisition cost. • Content delivery rate, value of usable assets and paid-media performance of creator content. • Affiliate conversion, ambassador retention and product-gifting cost versus measurable return.
Personal Qualities • Commercially minded and results-driven. • Confident but professional when negotiating. • Naturally strong at building relationships. • Highly organised and comfortable holding partners accountable. • Protective of the Druids brand and its long-term reputation.
Why Join Druids? This is an opportunity to shape an important part of an ambitious international sportswear business. Based in Dubai, you will work alongside growing brand, creative, ecommerce and performance teams and influence how Druids reaches customers around the world.