Digital Marketing Specialist Location: UAEEmployment Type: Full-time, permanent
About the Opportunity Our client is a well-established UAE-based group with a growing consumer and commercial footprint across the GCC. As part of an expansion of its commercial function, the group is building an in-house digital capability to drive online revenue and strengthen brand presence across the region. This is a hands-on, revenue-accountable role, not a brand-support position. The successful candidate will own the digital sales number.
Role Purpose To lead the group's digital marketing and e-commerce agenda, translating marketing investment into measurable online sales, and directing a small in-house team across social media, analytics and brand communication.
Key Responsibilities Online Sales & E-Commerce Own the digital sales target, driving revenue through the group's e-commerce channels and online marketplaces Manage the end-to-end online customer journey, from acquisition through to conversion and repeat purchase Optimise product listings, promotional calendars, pricing visibility and checkout performance to lift conversion rates
Performance Marketing & ROIPlan, execute and optimise paid campaigns across Meta (Facebook and Instagram), Google Ads, Snapchat, Tik Tok, Linked In and other relevant channels Manage the digital marketing budget against clearly defined return-on-investment targets Improve campaign efficiency, reduce customer acquisition cost, lift conversion rates and deliver against ROI and ROAS targets Generate qualified leads, drive online sales, build brand awareness and contribute directly to revenue growth Benchmark campaign performance and cost metrics against industry standards, and build revenue projections and forecasts to support commercial planning
Analytics & Reporting Track, analyse and report on campaign, channel and funnel performance using Google Analytics and platform-native tools Translate data into actionable recommendations for management, with clear commentary on what is working and what is not Maintain dashboards covering spend, acquisition cost, conversion and contribution to revenue
Branding & Communication Ensure consistent brand positioning, tone and visual identity across all digital touchpoints Oversee content strategy across social media, website and campaign assets Manage external agencies, creative partners and media vendors where engaged
Team Direction Provide direction and day-to-day guidance to a small in-house team covering social media, analytics and marketing execution Set priorities, review output quality and build capability within the team
Requirements Bachelor's degree in Marketing, Business, Communications or a related discipline Minimum 5 years' experience in digital marketing, with demonstrable ownership of online sales or revenue targets Proven, hands-on track record developing, executing and optimising campaigns across Meta, Google Ads, Snapchat, Tik Tok, Linked In and other relevant platforms Hands-on experience managing advertising budgets, with evidence of improved efficiency, reduced customer acquisition cost, higher conversion rates and strong ROI and ROASStrong analytical ability, comfortable working with performance data, ROI models and revenue projections Experience reporting return on spend to senior management