• Manage daily sales operations within the assigned territory and achieve sales, volume and distribution targets.

• Lead, coach and motivate Sales Representatives to maximize productivity and target achievement.

• Set individual sales targets and monitor performance against agreed KPIs.

• Plan, optimize and monitor sales routes, customer coverage and territory allocation.

• Ensure effective execution of the sales team route plan and make adjustments based on business requirements.

• Maintain and develop relationships with existing and new customers, ensuring high levels of customer service.

• Monitor customer aging, collections and company assets, including follow-up for asset recovery from inactive customers.

• Analyze market trends and competitor activities and provide actionable feedback and recommendations to the Sales Manager.

• Monitor daily, weekly and monthly performance covering sales, distribution, route adherence, attendance, aging and assets.

• Manage team attendance, schedules and field activities and provide regular feedback to management.

• Address customer and sales-team issues and escalate critical matters to the Sales Manager.

• Ensure timely delivery and service to customers.

• Optimize sales operations to improve efficiency, productivity and cost effectiveness.

• Ensure team compliance with company policies, procedures, driving standards and code of conduct.

• Drive achievement of revenue, market share and volume targets in line with department objectives.

Desired Candidate Profile

• Bachelor’s degree in any discipline; Master’s degree is an advantage.

• Minimum 5 years of FMCG sales experience, with at least 2 years in a supervisory/team-lead role.

• Open to candidates from any FMCG sector — Beverages, Food, Consumer Goods, Personal Care, Retail, etc.

• Strong experience in field sales, distribution, route planning and territory management.

• Proven ability to manage and motivate a team of Sales Representatives.

• Experience in achieving sales targets, distribution, market share and collections.

• Good understanding of customer management, sales reporting and market/competitor analysis.

• Proficiency in POS systems and Microsoft Office; SAP, Advanced Excel and PowerPoint are an advantage.

• Strong communication, presentation, negotiation and leadership skills.

• UAE Driving License is required.

• Creative, proactive, confident and commercially driven.