Role Description This part-time, remote Director of Data & Analytics role is responsible for leading the data vision and strategy for التسويق الالكتروني للمشاريع الصغيرة والمتوسطة, ensuring data is used effectively to support decision-making for small and medium-sized enterprise marketing initiatives. The director oversees the design and implementation of data pipelines, dashboards, and reporting frameworks, collaborating closely with marketing, operations, and leadership to define key performance indicators and measure campaign effectiveness. Daily tasks include reviewing data quality, guiding the selection of analytical tools, conducting advanced analyses, and translating complex findings into clear, actionable insights for non-technical stakeholders. The role also involves mentoring team members, establishing best practices in data governance and privacy, and continuously improving analytical methods to optimize digital marketing performance and business outcomes.
Qualifications
Strong analytical skills, with the ability to interpret complex datasets and identify meaningful trends and insights. Proficiency in data analytics and data analysis, including experience with modern analytics platforms and business intelligence tools. Solid foundation in statistics and data science, with experience applying statistical models and predictive techniques to real-world problems. Experience designing data strategies, dashboards, and reporting frameworks that support digital marketing and business decision-making. Knowledge of data governance, data quality management, and privacy best practices. Ability to communicate technical concepts clearly to non-technical stakeholders and influence data-driven decisions. Experience mentoring or leading analytics teams or cross-functional projects. Bachelor’s or master’s degree in data science, statistics, computer science, economics, or a related quantitative field, or equivalent practical experience. Familiarity with tools such as SQL, Python or R, and modern visualization tools (e.g., Power BI, Tableau, or similar) is highly beneficial. Background in digital marketing or experience working with small and medium-sized enterprises is an advantage.