Role Description We're looking for a hands-on Marketing Executive to support the planning, execution and optimization of marketing activities for COÉGA Sunwear’s products in the UAE and wider GCC region. This is an on-site and execution-focused role, ideal for someone who wants to learn and grow in their career.
Why Join UsYou'll work directly under the CEO across the full funnel, acquisition, retention, PDP strategy, photoshoots, events, so you're learning the whole business instead of one narrow lane. Clear growth path with increasing ownership as you prove yourself. Hands-on exposure to every part of the marketing engine, from Photoshop production to sales enablement to trade show floors. Ownership from day one: your work goes live on real PDPs, real campaigns and real retail partners.
We're looking for someone who wants to build a career here, not just fill a role. In interviews, expect to walk us through your own creative judgment and past decisions in detail; we're far more interested in how you think than a polished answer generated using AI.
Responsibilties
Campaigns & Retention Create and manage marketing calendars outlining scheduled activities. Execute digital campaigns: landing pages, banners, promo graphics, aligned to the seasonal calendar. Create monthly B2C/B2B newsletters, from segmentation to send and manage Whats App retention messaging. Support in-store promotions and point-of-sale materials with retail partners.
Sales Enablement Build and update sales collateral (one-sheets, testimonials, competitive comparisons). Maintain B2B lead lists segmented by vertical (retailers, waterparks, schools, e-commerce). Track KPI reporting and flag gaps ahead of new season launches.
Creative & Product Handle Photoshop production: image editing, resizing, file organisation. Update and maintain product description pages (PDPs) with SEO keywords provided by the Performance Marketing Specialist. Plan and manage photoshoots, catalogue production and video content. Support social PR, influencer outreach, packaging projects and partner training.
Brand marketing, social, and partner relations Help coordinate trade shows and brand activations, including logistics and post-event reporting. Manage social-led PR, brand collaborations, CSR activities, and influencer partnerships; identify and engage relevant talent to drive brand awareness.
Note: The responsibilities and requirements outlined above are intended to be representative, but not all-inclusive, of the responsibilities and qualifications necessary for this position. Other related duties may be assigned as required to meet the ongoing needs of the organization.
Qualifications Bachelor’s degree in Marketing (required) Adobe Suite (required)
Experience/Skills Proven 2 - 3 years of relevant experience. Expert knowledge of sales funnels, content strategy and email marketing. Hands-on experience with marketing tools such as Google Analytics, Klaviyo, Planoly, Meta for Business Strong skills in Market Planning and Marketing, with the ability to contribute to campaign development and brand growth. Experience in Market Research, including gathering and analyzing customer and competitor insights. Excellent communication and interpersonal skills to build and maintain relationships with clients and stakeholders. Ability to manage multiple projects and deadlines effectively.
Potential candidates are invited to apply with their resume and a brief showcase or portfolio indicating their experience in offline/digital marketing campaigns (include a link in your resume)