We are a growing e-commerce company providing e-commerce solutions, ready-to-launch online businesses, and educational programs that help entrepreneurs understand, launch, and grow successful digital businesses. Serving customers across global markets, we are building a scalable marketing function focused on measurable customer acquisition and long-term business growth. ABOUT THE ROLE We are looking for an experienced Head of Organic Growth to build and lead our organic acquisition function across global markets. This role will combine SEO, AEO/GEO, content marketing, organic social media, website optimization, and content distribution into one integrated growth strategy. The successful candidate will be responsible for increasing qualified organic traffic, strengthening our visibility across traditional and AI-powered search engines, growing our organic audiences, and converting that visibility into measurable leads, customers, and revenue. This is a strategic and hands-on leadership position. You will define the strategy, build the team and processes, manage execution, and establish a clear connection between organic marketing activity and commercial performance. Reporting to: Marketing Director RESPONSIBILITIES Organic Growth Strategy: · Develop and lead the company's organic acquisition strategy across search, content, social media, and AI-powered discovery platforms. · Build annual and quarterly growth plans aligned with commercial objectives, target markets, and customer segments. · Identify the markets, audiences, topics, channels, and formats with the strongest growth potential and define clear objectives for each channel. · Connect organic visibility and audience growth with lead generation, customer acquisition, and revenue. · Identify and test new organic channels, technologies, and growth opportunities. SEO and Organic Search: · Own the company's SEO strategy across content, technical SEO, on-page optimization, internal linking, international SEO, and authority development. · Conduct keyword, search-intent, competitor, audience, and market research. · Build commercially relevant topic clusters and search-led content programs. · Improve visibility for high-value branded and non-branded searches. · Work with technical and website teams to improve site structure, crawlability, indexing, page speed, structured data, internal linking, and mobile performance. · Develop ethical link-earning strategies connected to valuable content and resources. · Monitor algorithm updates, competitor activity, and changes in search behaviour. · Regularly audit, update, consolidate, and optimize existing website content. AEO, GEO and AI Search Visibility: · Build and lead the company's Answer Engine Optimization and Generative Engine Optimization strategy. · Improve visibility across Google AI experiences, ChatGPT, Perplexity, Gemini, and other emerging discovery platforms. · Identify the questions customers ask AI platforms during research, comparison, and purchase decisions. · Create and optimize authoritative content that answers these questions accurately and comprehensively. · Strengthen topical authority through structured content, expert attribution, FAQs, source references, and relevant entity signals. · Monitor how the company, its services, and its competitors appear in AI-generated answers. · Track AI citations, referral traffic, share of voice, and relevant customer journeys. · Continuously adapt the strategy as search and discovery behaviour evolves. Content-Led Growth: · Develop a content strategy designed to generate qualified traffic, leads, customer acquisition, and conversion. · Translate search research, customer questions, market insights, and commercial priorities into a structured content plan. · Oversee the production of guides, reports, landing pages, educational materials, and other content assets. · Ensure every major content initiative has a defined audience, distribution plan, call to action, and commercial objective. · Create content for different stages of the customer journey, from initial discovery through conversion. · Establish efficient processes for research, briefing, production, review, optimization, publishing, and updating. · Maintain high standards of accuracy, usefulness, structure, and editorial quality. Organic Social Media Growth: · Lead the growth and performance of the company's organic social media channels. · Define channel-specific audiences, objectives, content formats, publishing frequency, and growth targets. · Develop repeatable content formats that generate qualified traffic and leads. · Oversee social media calendars, production workflows, publishing, testing, and performance analysis. · Test topics, hooks, formats, creative approaches, and calls to action. · Connect organic social media activity with website traffic, email acquisition, lead generation, and conversion. · Repurpose high-performing website, educational, and video content for relevant social platforms. · Ensure all activity follows the company's approved brand positioning, messaging, and tone of voice. Content Distribution and Repurposing: · Develop a structured distribution plan for major content assets. · Adapt content appropriately for each channel. · Extend the useful life and commercial value of existing content. · Identify relevant distribution platforms capable of generating qualified traffic and leads. Website Conversion: · Review and improve the conversion of organic website traffic into enquiries, leads, and customers. · Develop and test organic landing pages for different markets, audiences, and search intentions. · Connect content consumption with appropriate next steps, offers, and lead-generation opportunities. · Measure content-assisted and organic-assisted conversions. AI-Assisted Content Operations: · Build responsible AI-assisted workflows. · Use AI to increase production capacity without compromising accuracy, originality, expertise, or editorial quality. · Evaluate emerging tools that can improve organic performance and team productivity. Team Leadership: · Build and manage the organic-growth team, including content, SEO, organic social media, and related specialists. · Establish clear responsibilities, workflows, deadlines, approval processes, and quality standards. · Set individual and team objectives connected to measurable growth targets and support team members' professional development. · Manage the organic-growth budget and allocate resources according to commercial potential. · Work closely with the Marketing Director and cross-functional teams. Analytics and Optimization: · Establish reliable measurement across SEO, AEO, content, social media, website behaviour, leads, and conversions. · Build dashboards connecting organic marketing activity with business results, and identify areas for improvement. · Monitor qualified traffic, search visibility, AI visibility, content performance, social growth, leads, customers, conversions, and revenue. · Provide regular performance reports to the Marketing Director. WHAT WE OFFER · A competitive salary that matches your expectations. · A permanent employment contract. · Career growth opportunities — we are actively growing and have ambitious plans. · Fast and straightforward hiring process — we conduct interviews promptly and provide feedback. · Full-time work in a friendly office in Dubai. · Open management style without micromanagement — we trust your professionalism and initiative. · Equal discussion of ideas — we're not afraid to experiment and celebrate the results together.

· At least Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field. · Minimum 7 years of relevant experience in organic growth, SEO, content marketing, digital acquisition, or a related discipline. · At least 2 years of team leadership or senior management experience. · Demonstrated success increasing qualified organic traffic, leads, customers, or revenue. · Advanced knowledge of SEO, content strategy, organic social media, and website conversion. · Strong practical understanding of AEO, GEO, AI search, structured content, and changing discovery behaviour. · Experience creating organic strategies for international or multi-market audiences. · Strong analytical skills and the ability to connect marketing performance with commercial outcomes. · Excellent written and spoken English. · Strong editorial judgment and understanding of commercially effective content. · Experience managing teams, agencies, freelancers, budgets, and complex workflows. · Confident use of AI tools within content and organic-growth processes. · Ability to combine strategic leadership with hands-on execution. PREFERRED QUALIFICATIONS · Experience in e-commerce, technology, entrepreneurship, education, digital services, or online business. · Previous experience in an agency specialising in SEO (especially international SEO), multilingual content, digital marketing, or growth. · Experience building an organic-growth function from the ground up. · Experience improving organic website conversion and measuring organic-assisted revenue. · Familiarity with Google Analytics, Google Search Console, Ahrefs, Semrush, Screaming Frog, CRM platforms, social analytics, and AI-visibility tools.