Role Overview
We are seeking a data-driven Performance Marketing Specialist to plan, execute, and optimize multi-channel paid acquisition campaigns across our brand portfolio in the Dubai market. You will take full ownership of end-to-end media buying, conversion rate optimization, funnel scaling, monthly reporting, and competitive analysis across major digital ad platforms.
Key Responsibilities
Design, launch, and manage high-ROI campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), LinkedIn Ads, and TikTok Ads tailored to the UAE demographic.
Continuously test and scale custom audience targeting, Meta retargeting funnels, direct-response ad formats, and lead-generation flows.
Compile and deliver comprehensive monthly performance reports, breaking down key metrics (CPL, CPA, ROAS, CTR, CAC), spend efficiency, and channel-by-channel ROI to drive strategic adjustments.
Conduct regular competitor analysis to monitor local industry ad creative trends, promotional hooks, bidding strategies, and landing page funnels across key market players.
Write high-converting ad copy and collaborate with design teams to generate high-performing visual and video assets.
Track and analyze performance using platform analytics, attribution dashboards, and custom event configuration.
Optimize post-click experiences by refining landing pages, lead forms, and chat automation pathways to improve conversion rates.
Allocate and monitor monthly ad budgets dynamically across platforms based on real-time campaign performance.
Conduct structured A/B testing on ad creatives, hooks, landing pages, and audience segments to lower acquisition costs.
Desired Candidate Profile
Requirements & Qualifications
3+ years of proven hands-on experience managing paid ad accounts across Meta, Google, LinkedIn, and TikTok within the UAE/GCC region.
Demonstrated track record of scaling paid campaigns while maintaining target ROI/CPA goals.
Strong mastery of Meta Ads Manager, Google Ads Editor, LinkedIn Campaign Manager, TikTok Ads Manager, and Google Analytics (GA4).
Deep understanding of audience segmentation, pixel setup, conversion tracking, and attribution modeling.
Proven ability to synthesize complex campaign analytics into clear, actionable monthly reporting decks.
Strategic mindset for reverse-engineering competitor ad strategies, visual trends, and positioning.
Proficiency in writing direct-response, high-converting ad copy tailored to specific regional platform demographics.
Bonus Points
Experience managing paid campaigns in real estate, property management, or commercial services sectors.
Familiarity with automated WhatsApp or CRM lead-nurturing funnels.