Job Description

Roles & Responsibilities

Market Research & Feasibility Consultant – Supermarket Project (Dubai)

We are seeking an experienced Market Research & Feasibility Consultant to support the launch of a new flagship supermarket in Dubai.

The project involves identifying and evaluating the most suitable location for a large-format supermarket investment. The selected consultant will conduct detailed market analysis, competitor assessments, demographic studies, and site evaluations to help determine the optimal location before a significant capital investment is made.

Project Overview

• Industry: Grocery Retail / Supermarket

• Location: Dubai, UAE

• Engagement Type: Contract / Project-Based

• Duration: 3-6 months

  
  

Scope of Work

The consultant will be responsible for:

Market Analysis

• Identify high-potential residential communities in Dubai

• Analyze population density and population growth

• Evaluate household income levels and spending patterns

• Assess family demographics and community composition

• Review upcoming residential developments and future growth potential

Competitor Mapping

• Identify all major competitors within target catchment areas

• Analyze existing supermarkets, hypermarkets, and grocery stores

• Assess competitor strengths, weaknesses, pricing strategies, and store formats

• Map supermarket saturation levels by area

Site Selection

• Evaluate potential retail locations

• Assess accessibility and parking availability

• Analyze traffic and footfall patterns

• Review visibility, signage opportunities, and customer convenience

• Evaluate loading and logistics access

Financial Feasibility

• Estimate sales potential for each shortlisted location

• Assess rental costs and occupancy economics

• Prepare high-level revenue and profitability projections

• Estimate break-even sales requirements

Deliverables

The final report should include:

1. Top 10 recommended areas in Dubai

2. Top 3 recommended locations with detailed justification

3. Competitor analysis and maps

4. Demographic analysis

5. Population growth assessment

6. Rental and real estate analysis

7. Revenue potential estimates

8. SWOT analysis for each shortlisted location

9. Final recommendation and ranking

   
   

Ideal Candidate

Candidates should have experience in one or more of the following:

• Supermarket or hypermarket operations

• Retail expansion and site selection

• FMCG market research

• Commercial real estate analysis

• Retail feasibility studies

• Business consulting

• UAE retail sector experience

Experience with supermarket chains, grocery retail, or retail site selection in the UAE is highly preferred.

Preferred Background

Experience working with or conducting projects related to:

• Large supermarket chains

• Hypermarkets

• Grocery retail businesses

• Retail real estate developers

• Commercial leasing and site selection

To Apply Please provide:

• Relevant experience

• Similar projects completed

• Sample feasibility studies or reports (if available)

• Expected project fee

• Estimated timeline for completion

The objective of this project is to identify the best location for a flagship supermarket in Dubai and provide a data-driven recommendation before proceeding with investment.

Desired Candidate Profile

Mandatory Requirements

• Minimum 2 years of experience in retail market research, retail expansion, site selection, commercial real estate analysis, or supermarket operations.

• Proven experience conducting feasibility studies for supermarkets, hypermarkets, grocery stores, or large retail formats.

• Strong understanding of the Dubai and UAE retail landscape.

• Experience evaluating demographics, catchment areas, traffic patterns, footfall, and consumer behavior.

• Ability to conduct both field research and data-driven analysis.

• Strong analytical and financial modeling skills.

• Excellent report-writing and presentation skills.

Highly Preferred

• Previous employment with a supermarket, hypermarket, FMCG distributor, retail developer, or retail consulting firm.

• Experience working with supermarket chains such as Lulu, Nesto, Union Coop, West Zone, Carrefour, Talal, Al Madina, Viva, Spinneys, or similar retailers.

• Experience in retail site selection and expansion planning.

• Existing knowledge of Dubai communities, residential developments, and growth corridors.

• Understanding of supermarket economics including margins, inventory turnover, operating costs, and break-even analysis.

  
  

Key Competencies

• Market Research

• Retail Feasibility Studies

• Site Selection

• Competitor Analysis

• Demographic Analysis

• GIS Mapping (Preferred)

• Commercial Real Estate Assessment

• Financial Feasibility Analysis

• Retail Operations Understanding

• Strategic Thinking

Ideal Candidate

The ideal candidate is someone who has directly participated in selecting locations, evaluating new store opportunities, or conducting feasibility studies for supermarkets, hypermarkets, or major retail businesses in the UAE. We are looking for practical retail experience rather than purely academic market research experience.