Job Description

Roles & Responsibilities

• Analyse sales performance across Key Accounts, Traditional Trade, and International markets and provide actionable insights
• Develop and maintain dashboards and reports for daily, weekly, and monthly sales tracking
• Support sales forecasting, demand planning, and target setting across all channels
• Manage and validate incentive calculations and sales performance metrics
• Monitor trade promotions, BDAs, and campaign effectiveness, ensuring ROI tracking
• Track customer performance, pricing structures, margins, and discount impact
• Ensure accuracy and integrity of sales data, customer master data, and reporting systems
• Coordinate with finance, supply chain, logistics, and marketing to resolve sales-related issues
• Monitor order trends, stock availability, and fulfilment performance (OTIF, delays, etc.)
• Support export sales analysis including documentation tracking, compliance, and distributor performance
• Provide market intelligence, competitor analysis, and business insights to leadership
• Identify gaps, risks, and opportunities to improve sales efficiency and profitability

Desired Candidate Profile

• Experience handling multi-channel sales (Modern Trade, Traditional Trade, Export) is highly preferred
• Strong exposure to reporting, forecasting, and commercial analytics