Strategy & Business Development

• Develop, build, and lead the Retail Digital Strategy and roadmap for business development.

• Focus on expanding brand presence, driving profitable growth, and aligning with group priorities.

• Understand digital trends across each region and ensure the business remains relevant, innovative, and competitive.

• Continually explore opportunities to enhance customer experience, loyalty, personalization, and data-driven decision-making.

• Recognize new commercial opportunities within a retail environment to grow sales and market share.

• Build and develop the Digital team, capabilities, and operating model to support future growth.

Trade & Operations

• Manage and trade digital platforms across multiple markets throughout the MENA region.

• Ensure digital merchandising excellence across all online channels.

• Deliver market-specific solutions that drive localization, customer engagement, and conversion.

• Ensure promotional and marketing activities drive sales growth, profitability, and customer loyalty.

• Leverage the commercial calendar and business priorities to ensure consistency and operational excellence across territories.

• Lead digital platform developments, upgrades, and migrations to enhance capability and customer experience.

• Broaden digital footprint through strategic marketplace and third-party partnerships.

• Explore new digital channels and business opportunities to drive incremental revenue.

• Drive omnichannel initiatives including Click & Collect, Ship from Store, Endless Aisle, and store-integrated digital experiences.

• Lead digital-first development for new store openings and customer engagement initiatives.

• Drive awareness, adoption, and engagement of digital channels through training, development, and continuous improvement.

• Drive customer engagement and feedback through NPS, VOC, analytics, and customer insights across each market.

• Ensure operational excellence through monitoring performance metrics, service levels, and customer satisfaction indicators.

Financial and Business Planning

• Manage stakeholders effectively across Retail Operations, Merchandising, Buying, Marketing, Finance, Technology, and Logistics to deliver KPIs in line with the sales plan and budgeted costs.

• Build and deliver annual budgets aligned with the business plan.

Budgets are as below:

• eCommerce Website

• Retail Mobile Application

• Marketplace & Third-Party Partnerships

• Omnichannel Initiatives

• Customer Acquisition & Digital Marketing Investment

• Platform Development & Technology Enhancements

• Digital Transformation Projects

• Conduct feasibility studies for new markets, channels, and expansion opportunities.

Desired Candidate Profile

• Bachelor's Degree in Business, Marketing, Digital Commerce, Retail Management, Technology, or equivalent.

• 10+ years of experience within Digital Commerce, Omnichannel Retail, eCommerce, Digital Transformation, or related fields.

• Significant experience managing all aspects of Digital including Trade, Customer Experience, Commercial Operations, Team Leadership, Training & Development, Process Design, and Operational Management.

• Experience building Digital roadmaps, strategy, and transformation plans.

• Proven P&L Accountability and ownership.

• Strong analytical and problem-solving capability with high attention to detail.

• Experience leading regional or multi-country Digital operations within a retail environment.

• Demonstrated success driving growth, profitability, customer experience, and digital transformation initiatives.