Job description

Job description

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We’re hiring a Marketing Lead to join a fast-growing cloud accounting and e-invoicing business operating across Saudi Arabia and the UAE.

Already used by around 18,000 businesses and supported by a network of nearly 500 accounting partners, the company is entering its next stage of growth as regulatory changes continue to accelerate the adoption of digital accounting and e-invoicing across the region.

This is a hands-on leadership role with real ownership. You’ll be responsible for building the marketing strategy across two very different audiences: entrepreneurs looking for simple, accessible financial tools, and finance professionals who expect accuracy, detail and credibility.

Working closely with the leadership team, you’ll own everything from brand and content through to demand generation, social and marketing automation across both Arabic and English markets.
What you'll be doing

• Own the overall marketing strategy across Saudi Arabia and the UAE.

  
  

• Develop the brand positioning, tone of voice and creative direction across Arabic and English.

  
  

• Lead demand generation across paid, SEO, lifecycle and organic channels, with clear responsibility for qualified pipeline.

  
  

• Build and improve marketing automation and AI-enabled workflows for areas such as market monitoring, lead enrichment and content localisation.

  
  

• Lead an Arabic-first content strategy, creating useful and engaging content for finance professionals, accountants and business owners.

  
  

• Take ownership of regional social media channels and social listening across Arabic and English.

  
  

• Turn traditionally dry topics such as accounting, tax and regulatory compliance into content people actually want to read.

  
  

• Manage external agencies and creative partners.

  
  

• Lead and support an existing team of three marketing professionals.

  
  

• Track performance across channels and continually test new ways to improve reach, engagement and pipeline.

  
  

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What we're looking for​

• Strong experience owning demand generation strategy, ideally with direct responsibility for pipeline or revenue targets.

  
  

• A proven track record building and growing brands within the GCC.

  
  

• Excellent written Arabic and English, with the ability to create strong business content in both languages.

  
  

• Hands-on experience with marketing automation, workflow tools and system integrations.

  
  

• Experience managing paid, organic, SEO, lifecycle and social channels.

  
  

• Strong knowledge of the Saudi and UAE social media landscape.

  
  

• Experience managing brand identity, tone of voice and external creative agencies.

  
  

• A creative mindset and the ability to make technical or complex subjects engaging.

  
  

• Comfortable being hands-on rather than purely managing from a distance.

  
  

• Able to thrive in a fast-moving, growing business where there is plenty still to build.

  
  

This is a great opportunity for someone who wants genuine ownership of a regional marketing function and the freedom to shape how a growing technology business goes to market across the GCC.