Responsible for marketing of the group’s, region’s, and/or facility’s objectives to the public and stakeholders. Is the communication authority for the company on the group’s, region’s, and/or facility’s vision, mission and values.  Coordinates marketing and communication goals across the business entites to ensure consistency in approach and tone.
 

 
Marketing activities    •    Plans, organizes, and coordinates: project related events, exhibitions, campaigns/event management; advertising; promotional activities; sponsorship; marketing materials and marketing research
•    Collaborates with senior management and all concerned staff on developing material, plans, etc for the launch and marketing of new services 
•    Maintains a close awareness of best practice and industry standards in the different functional areas, and develops the department towards these benchmarks.
•    Oversees the development of and gathering of relevant market reasearch and data to assist in rendering decision useful information in relation to marketing and communications strategies
•    Work closely with the MARCOM team on issuing RFPs for different services from external parties 
•    Draft messages or scripts from senior executives for presentation to employees in written or spoken form
•    Ensure internal communications messages are consistent across all mediums and for different departments of the organisation
Communications activities    •    Plan and implement editorial calendar
•    Prepare and publish articles that describe our company and products
•    Write clean, concise, well-polished content
•    Research industry-related topics and identify gaps in our content
•    Ensure all content is up-to-date
•    Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year
•    Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
•    Determine sources for content creation (both internal and external) 
Brand development, promotion and protection    •    Manages the the group’s and/or facility’s brand identity 
•    Establishes, promotes and protect the brand integrity of the group, region, and/or facility
•    Ensures that all users of  the SEHA and/or facility brands are monitored for compliance with brand use guidelines
•    Seeks opportunities to promote the brand
•    Reacts swiftly and decisively in cases where the brand is treatened or compromised.
•    Oversees the implimentation of the SEHA and/or facility logo in signage, stationary, promotional items, exhibitions, sponsorships and related marketing and communications activities
Media Relations    •    Establishes relationships with media representatives in the UAE and GCC markets in accordance with SEHA Policies and Procedures. 
Public Relations    •    Oversees and coordinates responses to press inquiries, development of press releases about SEHA and/or facility activities, published plans, controversies and marketing efforts in collaboration with senior managements and schedules all interviews with media
•    Handles public relations activities, and submits for approval all external communications to the appropriate delegate in accordance with the SEHA CG Framework
Event Management    •    Approves all sponsorship activities that use the SEHA and/or facility brands
•    Proposes exibit schedule and participation levels as part of the budget process
•    Approves the budget and exhibit constuction standards for exhibitions including all artwork and supporting graphics to SEHA standards.
Planning    •    Supports the creation, implementation, and delivery of the group’s, region’s and/or facilities’ annual marketing strategies/plans
Other specific responsibilities of the role    Corresponding Activities performed by the role
    
    
 

Qualification :- 

 Special Certificate:- 

    Required: 
4 – 6 years of experience are required.
•    The individual should have broad based expereince in the healthcare field and understand the business impact of marketing and communications on brand identity
•    Knowledge of health sector in the UAE and GCC.
•    Knowledge of the regulatory conditions and best channels for promoting health services in the UAE and GCC.
•    Experience selecting and managing marketing and advertising agencies, print and media companies.
•    Demonstrated understanding of customer and market dynamics and requirements.
•    Evidence of strategic planning and new process and programs implementation through data analysis and cost effective interactions.
Desired: 
•    Campaign analysis and ROI analysis