ROLE PURPOSE:
The Brand Lead role is focused on driving the brand growth strategy for our portfolio/therapy areas. In this pivotal role, you will oversee the development and execution of centralized marketing strategies across a broad, multi-country territory, ensuring alignment with local teams and business objectives.

As a key leader within the Central Marketing function, you will serve as the strategic guardian of the assigned brands/therapy area, shaping its direction across markets, leading cross-functional collaboration, and ensuring consistent, impactful messaging and positioning at a regional scale.

RESPONSIBILITIES:

1. Lead the development and execution of the central brand strategy for the assigned Therapy Area, aligned with corporate objectives and local markets' needs.


2. Develop and own the annual central brand plans, including strategic imperatives, tactical planning, KPIs, and budget oversight.


3. Serve as the primary strategic point of contact between the central marketing function and in-market brand teams.


4. Collaborate with cross-functional stakeholders (Central/Local Medical, Market Access, Regulatory, Commercial) to ensure brand growth consistency.


5. Helping to set and validate annual sales budgets and long-term plans for assigned products and assessing performance accordingly.


6. Training and guiding the sales force with skills and innovative promotion for achieving commercial objectives.


7. Full responsibility, management, tracking and reporting of territory approved A&.


8. Drive the creation of core central assets, messaging, and campaign frameworks for adaptation across regions.


9. Planning for new product launches, starting with prelaunch activities, successful launch and post-launch tracking and reporting.


10. Knowledge and expertise to drive digital marketing strategies, campaigns and tactics in addition to direct-to-consumer campaigns, metrics and best practices.


11. Continuously monitoring market trends, competitive intelligence, and performance analytics to continuously refine brand strategy.


12. Interaction with internal and external customers; KOLs, Hospitals and advertising agencies.


13. Organizing and attending local congresses/CMEs, launch events, and Standalone meeting.


14. Supporting validation of “In-licensing” search and profiling opportunities, and filling the BD team with pipeline products per the company's strategy and long-term vision.


15. Planning and implementing capability and or action to drive assigned products' performance.


16. Plan and attend field visits in key markets to support commercial operations and oversee assigned brands' tactics execution.

What we look for in candidates
At Aspen, our culture is built on core values that drive our success and foster a supportive, innovative environment. We value Teamwork, where diverse perspectives and skills come together to enhance creativity and problem-solving. Innovation is at our core, as we continually seek better ways to achieve our goals and remain at the forefront of our industry. We demonstrate Commitment by exceeding expectations and building long-term relationships, while always striving for Excellence in everything we do. Our foundation of Integrity ensures that honesty, ethical behavior, and accountability guide our decisions. By proceeding with this job application, we understand that you share these values, and we look forward to reviewing your application and engaging with you further.

POSITION REQUIREMENTS:

Level of Education required:

• Bachelor’s Degree - Requested.


• Master’s Degree - Preferred.

Years of experience required:

• Pharmaceutical Sales and Marketing in the Women’s Health therapy area - Minimum 7-8 Years of relevant experience

Technical skills:

• Sales & Marketing know-how essential - Advanced Knowledge.


• Experience in setting up promotional arrangements and managing same with distributors - Advanced Knowledge.


• Proven track record of sales and marketing performance - Excellent Record. 

ASPEN COMPETENCIES:

BUSINESS

• Performance Driven


• Foster consumer & customer commitment


• Accountability/Ownership

PEOPLE

• Communicate effectively


• Lead and Influence others

SELF

• Continuously grow and develop


• Contribute special expertise 


• Take action with integrity

KEY ATTRIBUTES:

• Initiative


• Multi-tasking


• Results oriented


• Systems Thinking


• Planning and organisational skills


• Focused


• Market Knowledge


• Aspen Knowledge


• Product Knowledge


• Consumer relevancy


• Informal Communications skills


• Active listening skills


• Writing skills


• Presentation skills


• Meeting facilitation


• Empathy


• Leadership


• Credibility


• Networking Skills


• Organizational awareness


• Influence Skills


• Pragmatic


• Curiosity / learning agility


• Self-awareness


• High standards


• Technical/Professional knowledge


• Industry Knowledge


• Personal responsibility


• Self-assurance


• Honesty


• Ethical Conduct