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Careers International -
UAE , Dubai
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Careers International
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Job Details


Duties and Responsibilities



  • Drive and develop the CRM strategy to support the brands under the division’s umbrella to grow with a customer centric approach and marketing automation.

  • Strategize – Build the CRM Roadmap with set KPI’s to improve the customer lifetime value

  • Scope - Generate insight into customer segments for use within business development and other CRM initiatives

  • Campaign Management - Support the management of business development activities by: Identifying growth, cross sell, up sell and retention opportunities within the database

  • Customer - Create and develop database segmentation profiles to enhance innovative customer information data solutions in line with business objectives

  • Processes - Closely monitor internal processes and capabilities of the Marketing Database to ensure data is securely managed via information and reporting

  • Data Management - Formulate, implement, and enforce proper data collection policies and procedures to support business goals and CRM vision

  • Strategic Input - Liaise with key and senior stakeholders in order to maintain an evolution of information needs, providing sound advice and recommendations with reports to support business goals

  • Profiling - Establish the necessary criteria to proactively detect opportunities within the business and the database to streamline activity

  • Analyze – evaluate the performance of published CRM content for recommendations for future CRM campaigns

  • Be a fresh thinker—make suggestions and bring forth ideas to grow and expand the creative practice and bring to bear best in class work and thinking




Requirements and Qualifications




  • Proven track record of hand on experience in CRM

  • English speaking, Arabic is a benefit

  • Strong communication skills

  • A profile that combines creativity, technical and managerial skills

  • Proactive work ethic



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