Job description
Key Accountabilities:
Strategy:
Develop and implement business strategies aimed at prudently growing the market share of the Mortgage business across all mortgage products of FAB.
Control attrition in line with the overall strategic direction of the bank.
Build and sustain a long-term business profitability model by driving sales volumes through continuous product innovation and sustaining attractive product value-proposition, while controlling risk within acceptable levels through prudent lending policies and procedures.
Lead key business projects aimed at facilitating the achievement of overall strategic objectives.
Drive digital acquisition & processes
Provide best in market Customer Experience
Portfolio Management:
Financial
Drive portfolio profitability through management of P&L constituents. Capitalize on internal strengths and optimize utilization of resources to strategically drive product uptake and achieve organizational strategic objectives.
Achieve portfolio growth and performance targets through management of key financial elements including Sales, Interest & Fee Incomes, Cost of Funds and other Costs, Attrition and Provisions.
Manage customer attrition through retention (proactive and reactive).
Maximize revenue by managing pricing for new business and existing book. Review and decision on pricing deviations.
Portfolio Quality and Risk Management
Work closely with Risk Management, Collections & Recovery, Credit, Legal, & third parties (developers and dealers) to maintain portfolio risk at acceptable levels and manage portfolio performance to maximize profits.
Manage portfolio risk by maintaining prudent lending policies aimed at acquiring from market segments with favorable performance, developing and adopting varying targeting strategies, and by developing effective processes & procedures to minimize risk.
Maintain product policies in line with regulatory guidelines and as per banks growth strategy
Apply and maintain risk-based pricing to maximize profitability.
Product Management:
Existing Products
Management and enhancement of existing products aimed at optimization of value proposition, product attractiveness, and maximization of profitability.
Timely calibration of product parameters to sustain competitiveness, maintain acceptable risk levels, minimize costs, and improve overall profitability.
Reviews, amendments and additions to product features and benefits to meet customer dynamic needs and sustain product competitiveness and attractiveness.
Optimization of service quality standards and maintain customer satisfaction levels above industry standards.
Build brand equity through strategic marketing campaigns.
Competition benchmarking and highlight significant market changes. Propose amendments where necessary to ensure continued competitiveness and profitability.
Ensure product knowledge is maintained at optimal levels by all front lines including Branches, Sales Teams, Call Center, Priority Banking, Credit, Operations, and third-party providers.
New Products
Development of new and innovative products to cater to varying customer segments, and to create new markets targeting opportunities.
Drive for change and continuous product improvement, through identification and seizing of opportunities to target new segments and markets.
Planning product strategies in line with overall business and bank’s direction, and within the available resources and capabilities.
Thorough knowledge and understanding of the market dynamics, and competitors.
Remain abreast with latest industry trends and global product innovations.
Thorough planning and development of product programs, effective coordination across departments and leadership of task forces to facilitate timely implementation of product launches.
Campaigns/Promotions/Special Packages
Development of creative seasonal campaigns, promotions, and special packages to maintain share of voice, brand awareness, and boost business volumes.
Build product equity, steer targeting strategies, and facilitate customer loyalty.
Maximize cross-sell and up-sell opportunities through varying incentive programs.
Policies, Processes, and Procedures
Review credit parameters and policies, provide feedback to management, suggest and initiate change as and when required to ensure products are competitive, and inline with changing market trends.
Proactive reviews of policies, processes, and procedures in anticipation of changing market conditions to seize market opportunities and manage risk exposure within acceptable market standards.
Manage Mortgage products pricing policies and sustain balance between profitability and competitiveness.
External Relationships
Maintain healthy relationships with developers, dealers, employers, brokers, valuers, Property Management companies and insurers to ensure continued mutual benefit.
Build relationships with market information resources such as research firms, and peers in other banks. Effectively utilize the information in continuously managing the business strategy.
People
Lead the product management team into successful delivery of planned objectives.
Lead by example by upholding and inculcating key values.
Continuously provide all the necessary support to ensure optimal employee performance and moral.
Sustain a respectful, friendly, and constructive working atmosphere by encouraging honesty, responsibility, and by empowering subordinates.
Identify subordinates' needs and abilities, recommend relevant training and development programs, and facilitate career growth.
Personal Development
Steer personal career progression through effective management of personal relationships both internally and externally.
Recognize personal development requirements, improve capabilities through ongoing self-education.
Remain abreast with global financial, social, economic, banking, and real estate industry developments.
About Us: First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.
Life at FAB: Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization
Career Development: FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.
Our Values: At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.
Join our team and be part of a journey to shape the future of banking.
Qualifications:
A Master’s degree in business or equivalent.
Minimum of 20 years of banking experience (of which minimum 10 years in Product Management)
Excellent project management skills.
Excellent strategic development skills,
Must have excellent communication skills – written and verbal.
Good knowledge of banking operations, policies and procedures.
Must be able to develop and execute research program, marketing & communications promotional programs.
Has got to be a team player with proven interpersonal and strong leadership skills.
Excellent Digital background