IMEA (India, Middle East, Africa) United Arab Emirates LE_0165-Grome Marketing (Cyprus) Ltd. Employee Assignment Not remote Full Time 1 July 2026

Primary Responsibilities

Lead the category strategy for GLP aligned with LIXIL and IMEA business goals

Analyze market trends in the GLP countries, customer needs, and competitor activities to identify growth opportunities. Oversee the product lifecycle, including new product introductions, discontinuations, and innovations. Develop a 3 years & 5-year plan and define the Product Road Map. Build and maintain relationships with key distributors to ensure quality & cost efficiency. Work closely with sales and marketing teams to create effective promotional campaigns and strategies. Ensure category performance meets revenue and profitability targets through tailored sales plans. Conduct regular market analysis, including customer segmentation, pricing strategies, and competitive benchmarking. Use data-driven insights to guide decision-making and drive category growth. Monitor inventory levels to ensure optimal stock levels without overstocking or stockouts. Collaborate with supply chain teams to ensure seamless distribution and product availability. Plan planogram with Retail & Showroom team for different category of partners (A, B & amp;C). Collaborate cross-functionally with internal departments for launch of new products. Ensure all category operations comply with local regulations and company policies. Promote sustainability initiatives within the product category, aligning with company goals.

Qualifications

5-8years of experience in a product-based industry, preferably in building materials.5+ years of experience in Product Management Fluency in English Strong strategic thinking and problem-solving skills Excellent communication and collaboration skills Ability to adapt to changing market conditions and customer needs Strong commercial knowledge and business acumen