Reliance HR Consultancy jobs

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><p>Purpose of the Role:<br>The Digital Brand Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commercial teams and overseeing the day-to-day execution of <strong>e-commerce lead generation and digital marketing </strong>campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.</p><br><p>Experience in optimizing landing pages and user funnels.<br>Experience with A/B and multivariate testing.<br>Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).<br>Working knowledge of ad-serving tools (e.g., DART, Atlas).<br>Experience in setting up and optimizing Google Ads campaigns.<br>Proficiency with Google Analytics, Mixpanel or similar.<br>Experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads.<br>Familiarity with Freshworks (desirable).<br>Experience with Adjust, Appsflyer, or similar platforms for mobile tracking and deep linking.</p></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><p><strong>Professional Requirements: Bachelor's/Diploma in Marketing/Marketing Communications or a related discipline. Proven working experience of 3 to 5 years in digital marketing and e-commerce brand management. Demonstrable experience leading digital brands in an e-commerce setting. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Must be Native English Speakers</strong></p><p></p></section>