Jobs For Faculty Of Mass Communicatio Graduates - Abu Dhabi UAE

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><p><strong>Performance &amp; Media Marketing Manager</strong></p><p><strong>Position Summary</strong></p><p>The <strong>Performance&nbsp; &amp; Media Marketing Manager </strong>is responsible for planning, executing, optimizing, and reporting on all performance marketing activities across digital channels to drive customer acquisition, lead generation, revenue growth, and marketing ROI. The role oversees campaign performance, marketing analytics, CRM integration, marketing automation, and conversion optimization while ensuring alignment with business objectives and sales targets.</p><p>The position acts as the bridge between Marketing, Sales, CRM, and Technology teams to ensure effective lead generation, lead nurturing, attribution tracking, and measurable business outcomes.</p><br><p><strong>Key Responsibilities</strong></p><p><strong>1. Performance Marketing Management</strong></p><ul><li><p>Develop and execute performance marketing strategies across paid digital channels including Google Ads, Meta, TikTok, LinkedIn, Programmatic, Display, and emerging platforms.</p></li><li><p>Manage end-to-end campaign planning, execution, optimization, and reporting.</p></li><li><p>Drive customer acquisition initiatives focused on lead generation, conversion, and revenue growth.</p></li><li><p>Continuously optimize campaigns to improve:</p><ul><li><p>Cost per Lead (CPL)</p></li><li><p>Cost per Acquisition (CPA)</p></li><li><p>Return on Ad Spend (ROAS)</p></li><li><p>Conversion Rates</p></li><li><p>Customer Lifetime Value (CLV)</p></li></ul></li><li><p>Conduct audience segmentation, targeting, and remarketing strategies.</p></li></ul><br><p><strong>2. Marketing Analytics &amp; Reporting</strong></p><ul><li><p>Establish and maintain marketing performance dashboards and executive reporting frameworks.</p></li><li><p>Monitor key marketing KPIs and provide actionable recommendations.</p></li><li><p>Analyze campaign effectiveness and customer acquisition trends.</p></li><li><p>Present monthly, quarterly, and annual performance reports to senior management.</p></li><li><p>Develop attribution models to measure marketing contribution across channels.</p></li><li><p>Translate complex marketing data into business insights and recommendations.</p></li></ul><br><p><strong>3. CRM &amp; Marketing Automation</strong></p><ul><li><p>Manage integration between marketing platforms and CRM systems.</p></li><li><p>Ensure proper lead capture, lead routing, lead scoring, and lead tracking processes.</p></li><li><p>Develop and optimize automated lead nurturing workflows.</p></li><li><p>Work closely with Sales teams to improve lead quality and conversion rates.</p></li><li><p>Support implementation and optimization of marketing automation platforms.</p></li></ul><br><p><strong>4. Conversion Rate Optimization (CRO)</strong></p><ul><li><p>Monitor and optimize customer acquisition funnels.</p></li><li><p>Conduct A/B testing across campaigns, landing pages, advertisements, and customer journeys.</p></li><li><p>Identify drop-off points and implement corrective actions.</p></li><li><p>Improve lead-to-opportunity and opportunity-to-sale conversion rates.</p></li></ul><br><p><strong>5. Budget Management</strong></p><ul><li><p>Manage and optimize annual marketing budgets.</p></li><li><p>Allocate budgets across channels based on performance and ROI.</p></li><li><p>Monitor marketing spend and ensure cost efficiency.</p></li><li><p>Provide forecasting and budget utilization reports.</p></li></ul><br><p><strong>6. Technology &amp; Data Management</strong></p><ul><li><p>Oversee marketing technology platforms including:</p><ul><li><p>Google Analytics 4 (GA4)</p></li><li><p>Google Tag Manager (GTM)</p></li><li><p>CRM Platforms</p></li><li><p>Marketing Automation Tools</p></li><li><p>Dashboard and Reporting Solutions</p></li></ul></li><li><p>Ensure data accuracy and campaign tracking integrity.</p></li><li><p>Implement best practices in conversion tracking, attribution, and performance measurement.</p></li></ul><br><p><strong>7. Market Intelligence &amp; Innovation</strong></p><ul><li><p>Monitor industry trends, digital marketing developments, and competitor activities.</p></li><li><p>Evaluate emerging marketing technologies and AI-driven solutions.</p></li><li><p>Recommend innovative approaches to improve marketing efficiency and effectiveness.</p></li><li><p>Drive continuous improvement initiatives across marketing operations.</p></li></ul><br><p><strong>8. Stakeholder Management</strong></p><ul><li><p>Collaborate closely with Sales, CRM, IT, Customer Service, and external agencies.</p></li><li><p>Manage relationships with digital media agencies, technology vendors, and platform partners.</p></li><li><p>Support leadership with strategic marketing recommendations and business cases.</p></li></ul><br><p><strong>Key Performance Indicators (KPIs)</strong></p><ul><li><p>Marketing Qualified Leads (MQLs)</p></li><li><p>Sales Qualified Leads (SQLs)</p></li><li><p>Cost per Lead (CPL)</p></li><li><p>Cost per Acquisition (CPA)</p></li><li><p>Return on Ad Spend (ROAS)</p></li><li><p>Marketing ROI</p></li><li><p>Lead-to-Sale Conversion Rate</p></li><li><p>Website Conversion Rate</p></li><li><p>Lead Response Time</p></li><li><p>Marketing Attribution Accuracy</p></li><li><p>Budget Utilization Efficiency</p></li><li><p>Revenue Generated from Marketing Activities</p></li></ul><br><br></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><p><strong>Qualifications &amp; Experience</strong></p><p><strong>Education</strong></p><ul><li><p>Bachelor's Degree in Marketing, Business Administration, Analytics, Information Technology, or related field.</p></li></ul><p><strong>Experience</strong></p><ul><li><p>10+ years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or Customer Acquisition.</p></li><li><p>Experience managing large-scale marketing budgets.</p></li><li><p>Experience working with CRM and marketing automation platforms.</p></li><li><p>Proven track record in lead generation and conversion optimization.</p></li><li><p>Experience within Real Estate, Property Development, Hospitality, Financial Services, or similar sectors is preferred.</p></li></ul><br><p><strong>Technical Skills</strong></p><p><strong>Marketing Platforms</strong></p><ul><li><p>Google Ads</p></li><li><p>Meta Ads</p></li><li><p>TikTok Ads</p></li><li><p>LinkedIn Ads</p></li><li><p>Programmatic Advertising Platforms</p></li></ul><p><strong>Analytics &amp; Reporting</strong></p><ul><li><p>Google Analytics 4 (GA4)</p></li><li><p>Looker Studio</p></li><li><p>Power BI</p></li><li><p>Tableau</p></li><li><p>Marketing Attribution Tools</p></li></ul><p><strong>CRM &amp; Automation</strong></p><ul><li><p>Salesforce</p></li><li><p>HubSpot</p></li><li><p>Zoho CRM</p></li><li><p>Marketing Automation Platforms</p></li></ul><p><strong>Additional Skills</strong></p><ul><li><p>Google Tag Manager (GTM)</p></li><li><p>Conversion Tracking</p></li><li><p>Server-Side Tracking</p></li><li><p>A/B Testing</p></li><li><p>Funnel Analysis</p></li><li><p>Marketing Automation</p></li><li><p>AI-driven Marketing Tools</p></li></ul><br><p></p></section>

<p>Our client, a well-known Events organization in Abu Dhabi, is currently looking for a Copywriter/Editor (English). The ideal candidate will support the development and execution of high-quality written content across various formats, ensuring alignment with strategic objectives, tone, and brand guidelines. This role is particularly suited for individuals who are confident, highly organized, and comfortable operating in a high-level, founder-facing capacity. Duties & Responsibilities • Draft speeches, forewords, and high-level communications in English on behalf of senior leadership. • Create compelling written content for journals, magazines, newsletters, books, and other publications. • Develop content to support events, programs, and festivals for websites, brochures, and marketing materials. • Conduct thorough research using credible internal and external sources to support content development. • Write, edit, and proofread all materials for tone, accuracy, grammar, and adherence to brand style. • Collaborate with the Senior Manager to finalize content and support its release for print and digital production. • Liaise with designers and production vendors to ensure content meets approved specifications and quality standards. • Work with external service providers including PR and advertising agencies, publishing houses, designers, and developers when required. • Draft personalized communications such as congratulatory or thank-you letters for VIPs and dignitaries. • Review and refine social media content for accuracy, tone, and consistency. • Write and edit website content, including pages, articles, and blog posts. • Apply SEO best practices to improve online content visibility and ranking. • Modify, expand, or adapt content as needed based on feedback and evolving project needs.</p><p>• Bachelor’s degree in Mass Communication, Journalism, English, or a related field. • Minimum of 5 years’ proven experience in copywriting, ideally within the arts and culture sector or similar creative industries. • Experience in producing content for both print and digital formats. • Native-level English writing and editing proficiency. • Strong command of creative and technical writing styles. • Excellent proofreading, grammar, and attention to detail. • Content research and development skills. • Ability to manage multiple projects and meet tight deadlines. • Familiarity with SEO, web writing best practices, and social media tone. • Strong analytical and time management skills. • Competence in working independently and in founder-facing roles. • Knowledge of graphic design and publication production is a plus. Work Location: • Abu Dhabi To view other vacancies we have, please check our website (www.blackpearlconsult.com) and follow us on our social media accounts - LinkedIn / Instagram Follow the Black Pearl channel on WhatsApp. Disclaimer: Black Pearl will never ask for money or any form of charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such a request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office at +9712 622 55 03 or drop us a message on our website - www.blackpearlconsult.com.</p>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><br><p><strong>Job Summary</strong></p><p>The <strong>Senior Graphic Designer</strong> will drive creative output across a range of projects and communication campaigns. You will play a key role in upholding and evolving MAKE’s visual identity, ensuring consistent branding across all platforms and touchpoints. This role requires a mix of conceptual thinking, design expertise, and project management skills.</p><br><p><strong>Key Responsibilities</strong></p><p><strong>Brand Management &amp; Visual Design</strong></p><ul><li><p>Maintain and evolve MAKE’s brand guidelines across all visual content.</p></li><li><p>Ensure consistency in visual language across platforms and departments.</p></li><li><p>Lead internal brand reviews and visual alignment workshops.</p></li></ul><p><strong>Creative Production</strong></p><ul><li><p>Design marketing collateral (posters, flyers, brochures, reports, presentations).</p></li><li><p>Format documents and forms for use in operations, education, and programming.</p></li><li><p>Create newsletter layouts, campaign visuals, and social media content (posts, stories, animations).</p></li><li><p>Document classes, events, and maker projects in a clear, natural visual style.</p></li><li><p>Edit and archive media for reuse; maintain image banks and support storytelling needs.</p></li></ul><p><strong>Environmental &amp; Spatial Design</strong></p><ul><li><p>Lead branding for the MAKE facility including signage, environmental graphics, packaging, and retail layouts.</p></li><li><p>Coordinate with vendors and installers for implementation of spatial branding.</p></li></ul><p><strong>Collaboration &amp; Communication</strong></p><ul><li><p>Work closely with the Comms and Community Lead to align visual tone with messaging.</p></li><li><p>Guide freelance designers or junior team members as needed.</p></li><li><p>Manage timelines, version control, and ensure timely delivery of all creative outputs.</p></li></ul><p><strong>Content Creation &amp; Marketing Support</strong></p><ul><li><p>Develop original, high-quality visual content (photos, graphics, videos) for digital campaigns and community engagement.</p></li><li><p>Support campaigns promoting educational programs, store activities, seasonal offers, and makerspace news.</p></li><li><p>Optimize company presence across platforms: Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn.</p></li><li><p>Design corporate and branded materials (presentations, packaging, signage, etc.).</p></li></ul><p><strong>Team Collaboration</strong></p><ul><li><p>Collaborate with Education Manager, Programme &amp; Relationships Manager, and other departments to promote initiatives.</p></li><li><p>Ensure professional and effective communication across teams.</p></li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><p><strong>Qualifications</strong></p><p><strong>Education:</strong></p><ul><li><p>Degree in Graphic Design, Fine Arts, Mass Communication, or related field preferred.</p></li></ul><p><strong>Experience:</strong></p><ul><li><p>3–5 years in senior or lead graphic design roles.</p></li><li><p>Proven experience in managing visual branding and multi-platform content creation.</p></li></ul><p><strong>Technical Skills:</strong></p><ul><li><p>Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, and After Effects.</p></li><li><p>Fluent in both <strong>Arabic and English</strong>.</p></li></ul><p><strong>Personal Skills:</strong></p><ul><li><p>Strong aesthetic sense and attention to detail.</p></li><li><p>Effective communicator with excellent multitasking and organizational abilities.</p></li><li><p>Familiarity with social media platforms and creating content tailored to each.</p></li><li><p>Ability to work independently and collaboratively in a fast-paced environment.</p></li><li><p>Conflict resolution and proactive problem-solving abilities.</p></li></ul><br><p></p></section>

<p><strong>Job Description:</strong> </p><p><br></p><ul><li>Be responsible for promoting MGID identity through PR, online, social and offline promotion opportunities</li><li>Collaborate with sales and marketing teams to develop advertising outreach tactics consistent with identified brand strategies and goals</li><li>Prepare and present media plans, including objectives, strategy, rationale, ROI, etc.,to leadership (CEO, Board of Directors, etc) as needed</li></ul><p><br></p><p><strong>Qualifications, Skills and Prior Work Experience:</strong></p><ul><li>Experience in communication or marketing at AdTech/MarTech or SaaS companies;</li><li>Strategic mindset and demonstrated ability to identify opportunities and develop fact-based solutions</li><li>A track record of successfully meeting and exceeding performance goals</li><li>Capacity to influence, persuade and convey ideas in a meaningful way to secure commitment and support from others while also generating excitement and enthusiasm</li><li>A diplomatic and disciplined work style</li></ul><p><br></p><p><br></p>

<ul><li>Develop and execute multilingual communication strategies to reach diverse audiences, ensuring consistent messaging across all platforms.</li><li>Craft compelling press releases, media advisories, and official statements in both English and [Second Language], managing media relations proactively.</li><li>Manage and create engaging content for social media channels in multiple languages, fostering community interaction and brand advocacy.</li><li>Organize and coordinate multilingual events, press conferences, and public outreach activities, ensuring seamless execution and cross-cultural understanding.</li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.</li><li>Minimum of 5 years of experience in corporate communications, public relations, or a similar role.</li><li>Proven ability to develop and implement successful communication strategies in a corporate environment.</li><li>Exceptional written and verbal communication skills in English and fluency in [Second Language], with a strong understanding of cultural nuances.</li></ul>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><ul><li><p>Write clear, persuasive, and engaging copy for digital and print marketing materials.</p></li><li><p>Create content for websites, landing pages, blogs, email campaigns, social media, advertisements, brochures, and promotional materials.</p></li><li><p>Develop compelling product descriptions and marketing messages.</p></li><li><p>Collaborate with marketing, design, product, and sales teams to create integrated campaigns.</p></li><li><p>Ensure all content aligns with brand guidelines and maintains a consistent tone of voice.</p></li><li><p>Proofread and edit content for grammar, spelling, clarity, and accuracy.</p></li><li><p>Conduct research on industry trends, competitors, and target audiences.</p></li><li><p>Optimize content for SEO and digital marketing performance.</p></li><li><p>Manage multiple projects while meeting deadlines.</p></li><li><p>Continuously generate creative ideas for campaigns and promotional initiatives.</p></li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><ul><li><p>Required Skills &amp; Qualifications</p><ul><li><p>Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.</p></li><li><p>2–5 years of professional copywriting experience.</p></li><li><p>Exceptional written and verbal English communication skills.</p></li><li><p>Strong storytelling and creative writing abilities.</p></li><li><p>Experience writing for digital marketing, social media, websites, and email campaigns.</p></li><li><p>Knowledge of SEO best practices and keyword optimization.</p></li><li><p>Excellent proofreading and editing skills.</p></li><li><p>Ability to work independently and collaboratively in a fast-paced environment.</p></li><li><p>Strong organizational and time management skills.</p></li><li><p>Proficiency in Microsoft Office and content management systems (CMS).</p></li></ul><p>Preferred Skills</p><ul><li><p>Experience with AI writing tools (e.g., ChatGPT, Jasper) and content optimization tools.</p></li><li><p>Familiarity with Google Analytics, SEM, and digital marketing principles.</p></li><li><p>Basic understanding of UX writing and conversion-focused copy.</p></li><li><p>Experience in B2B, technology, banking, fintech, or corporate environments is an advantage</p></li></ul></li></ul><p></p></section>