Marketing Jobs - Abu Dhabi UAE

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><p><strong>Senior Marketing Manager – Brand, Communications &amp; Creative Lead</strong></p><p><strong>Position Summary</strong></p><p>The Senior Marketing Manager is responsible for leading the company's brand strategy, marketing communications, creative development, project launches, experiential marketing initiatives, and customer engagement support. The role ensures brand communication consistency across all customer touchpoints while supporting sales performance through impactful marketing campaigns, launch strategies and integrated communications.</p><p>The position serves as the custodian of the corporate and project brands, ensuring alignment between marketing activities, customer experience, business objectives, and commercial targets.</p><br><p><strong>Key Responsibilities</strong></p><p><strong>1. Brand Strategy &amp; Management</strong></p><ul><li><p>Develop and implement corporate and project-specific brand strategies.</p></li><li><p>Act as the Brand Custodian for all company and project brands.</p></li><li><p>Ensure brand consistency across all communication channels and customer touchpoints.</p></li><li><p>Maintain and update brand guidelines, templates, and visual identity systems.</p></li><li><p>Conduct periodic brand audits and recommend improvements.</p></li></ul><br><p><strong>2. Marketing Communications</strong></p><ul><li><p>Develop integrated marketing communication plans supporting corporate and project objectives.</p></li><li><p>Oversee all internal and external communications.</p></li><li><p>Manage advertising campaigns across digital, print, outdoor, radio, and other media channels.</p></li><li><p>Ensure consistent messaging across all marketing and communication materials.</p></li><li><p>Support executive communications and leadership presentations.</p></li></ul><br><p><strong>3. Real Estate Project Marketing</strong></p><ul><li><p>Lead communication strategy for project launches and sales creative campaigns.</p></li><li><p>Support projects positioning, value propositions, and messaging frameworks.</p></li><li><p>Develop corporate &amp; sales enablement materials including:</p><ul><li><p>Brochures</p></li><li><p>Fact sheets</p></li><li><p>Sales presentations</p></li><li><p>Project videos</p></li><li><p>Customer journey materials</p></li></ul></li><li><p>Support achievement of sales and revenue targets through effective marketing initiatives.</p></li></ul><br><p><strong>4. Creative Direction &amp; Branding Development</strong></p><ul><li><p>Lead creative development across all marketing campaigns.</p></li><li><p>Manage creative ta, designers, photographers, videographers, and production partners.</p></li><li><p>Review and approve all creative assets before publication.</p></li><li><p>Ensure high-quality execution of marketing materials and campaigns.</p></li><li><p>Drive innovation in storytelling and customer engagement.</p></li></ul><br><p><strong>5. Experiential Marketing &amp; Events</strong></p><ul><li><p>Support through the development of creative communications for:</p><ul><li><p>Project launches</p></li><li><p>Exhibition participation</p></li><li><p>Roadshows</p></li><li><p>Broker events</p></li><li><p>Investor events</p></li><li><p>Customer engagement events</p></li></ul></li><li><p>Support in event agencies and suppliers to ensure successful execution.</p></li></ul><br><p><strong>6. AI &amp; Communication Innovation</strong></p><ul><li><p>Evaluate and implement AI-driven creative and communication tools.</p></li><li><p>Improve content production efficiency through automation.</p></li><li><p>Drive innovation across marketing communications and customer engagement initiatives.</p></li><li><p>Identify emerging trends and best practices relevant to the real estate sector.</p></li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><p><strong>Key Performance Indicators (KPIs)</strong></p><p><strong>Brand &amp; Communication</strong></p><ul><li><p>Brand Awareness</p></li><li><p>Brand Consistency Score</p></li><li><p>Share of Voice</p></li><li><p>Media Coverage Quality</p></li><li><p>Corporate Reputation Metrics</p></li></ul><p><strong>Project Marketing</strong></p><ul><li><p>Marketing Qualified Leads Generated</p></li><li><p>Sales Campaign Effectiveness</p></li><li><p>Event Attendance &amp; Conversion</p></li><li><p>Launch Campaign Performance</p></li></ul><p><strong>Operational</strong></p><ul><li><p>Campaign Delivery Timeliness</p></li><li><p>Internal Stakeholder Satisfaction</p></li><li><p>Creative Production Turnaround Time</p></li></ul><br><p><strong>Qualifications &amp; Experience</strong></p><p><strong>Education</strong></p><ul><li><p>Bachelor's Degree in Marketing, Communications, Advertising, Graphic Design, Public Relations, Business Administration, or related discipline.</p></li></ul><br><p><strong>Experience</strong></p><ul><li><p>Minimum 10 years of experience in Branding, Communications, or Creative Leadership.</p></li><li><p>Experience within Real Estate Development, Government, Hospitality, Destination Marketing, or Large Corporate Organizations.</p></li><li><p>Proven experience integrated communications campaigns.</p></li><li><p>Strong background in agency management and stakeholder engagement.</p></li><li><p>Experience leading multidisciplinary creative and communication teams.</p></li></ul><br><p></p></section>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><ul><li><p>Develop and implement B2B marketing strategies for IT and Oil &amp; Gas clients.</p></li><li><p>Plan and execute digital campaigns (LinkedIn, email, website, SEO, paid ads).</p></li><li><p>Coordinate with the sales team to generate qualified leads.</p></li><li><p>Manage content creation: brochures, presentations, case studies, social media.</p></li><li><p>Organize and support events, exhibitions, and conferences in the region.</p></li><li><p>Conduct market research and competitor analysis.</p></li><li><p>Track and report marketing KPIs (ROI, lead generation, conversions).</p></li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><ul><li><p>European nationality (EU passport holder).</p></li><li><p>Currently based in UAE.</p></li><li><p>Bachelor’s degree in Marketing, Business, or related field.</p></li><li><p>Minimum 5–8 years of marketing experience, preferably in IT, software, or Oil &amp; Gas/energy sectors.</p></li><li><p>Strong experience in B2B marketing and lead generation.</p></li><li><p>Excellent English; any additional European language (French, German, Italian, Spanish, etc.) is an advantage.</p></li><li><p>Strong skills in digital marketing tools (LinkedIn Campaign Manager, Google Ads, CRM, email tools).</p></li></ul><p></p></section>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><p>Hiring: Digital Marketing Freelancer (Project-Based)</p><p>We are looking for an experienced Digital Marketing Freelancer to build and optimize our digital marketing ecosystem, focusing on strategy, automation, and performance.</p><p>Scope of Work:</p><ul><li><p>Set up and automate WhatsApp Business</p></li><li><p>Develop and implement sales and marketing funnel strategies to maximize conversions</p></li><li><p>Optimize website SEO</p></li><li><p>Implement LLMEO (Large Language Model Engine Optimization) strategies</p></li><li><p>Develop social media marketing strategies (strategy only – no content creation)</p></li><li><p>Set up and optimize Google Business Profile</p></li><li><p>Configure analytics, tracking, and attribution, including:</p></li><li><p>Google Analytics 4 (GA4)</p></li><li><p>Meta Pixel</p></li><li><p>TikTok Pixel</p></li><li><p>Conversion tracking</p></li><li><p>UTM tracking</p></li><li><p>Plan, launch, and optimize Google Ads campaigns</p></li><li><p>Create AI agents and automated workflows to manage leads and website traffic after the marketing infrastructure is in place</p></li></ul><br><p>� Location: Abu Dhabi</p><p>� Salary: (TBC)</p><br><p>If you're interested, please send your CV, portfolio, and a brief summary of your relevant experience.</p><br></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><p>Requirements:</p><ul><li><p>Proven experience in digital marketing strategy and marketing automation</p></li><li><p>/Strong knowledge of SEO, Google Ads, and performance marketing</p></li><li><p>Experience with GA4, Meta Pixel, TikTok Pixel, and conversion tracking</p></li><li><p>Experience building high-converting sales funnels</p></li><li><p>Familiarity with AI tools, agents, and workflow automation</p></li><li><p>Ability to work independently and deliver measurable results</p></li></ul><p></p></section>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><ul><li>Manage and execute social media campaigns, ensuring brand consistency and engagement across platforms by creating and scheduling content.</li><li>Analyze website traffic and user behavior using analytics tools to identify areas for improvement and optimize digital marketing strategies.</li><li>Develop and implement email marketing campaigns, including segmentation, A/B testing, and performance analysis to drive conversions.</li><li>Assist in the creation and management of paid advertising campaigns (PPC, social media ads) to maximize ROI and reach target audiences.</li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><ul><li>Possesses a Bachelor's degree in Marketing, Communications, or a related field; a strong academic foundation is essential.</li><li>Holds relevant certifications in digital marketing (e.g., Google Analytics, HubSpot) to validate expertise.</li><li>Demonstrates 2-3 years of experience in digital marketing, showcasing a proven track record of success.</li><li>Experience in the e-commerce industry is a plus, providing valuable insights into online sales and customer behavior.</li></ul><p></p></section>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><ul><li>Develop and execute data-driven digital marketing strategies that align with business goals and enhance brand visibility.</li><li>Conduct thorough market research and analyze trends to identify new opportunities for growth and engagement.</li><li>Manage and optimize pay-per-click (PPC) campaigns across various platforms, ensuring maximum ROI and performance metrics are met.</li><li>Create compelling content for various digital channels, including social media, blogs, and email campaigns, tailored to target audiences.</li><li>Utilize SEO best practices to improve organic search rankings and drive website traffic through on-page and off-page optimization.</li><li>Monitor and analyze website and campaign performance using tools like Google Analytics, providing actionable insights for ongoing improvement.</li><li>Collaborate with cross-functional teams, including design and sales, to ensure cohesive branding and messaging across all digital platforms.</li><li>Stay updated on the latest digital marketing trends and technologies to implement innovative strategies and tools.</li><li>Manage social media accounts, developing engaging content and interacting with followers to build a loyal online community.</li><li>Prepare detailed reports on campaign performance, presenting findings and recommendations to stakeholders to drive strategic decisions.</li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><ul><li>Experience in a fast-paced environment, ideally within e-commerce, tech, or a startup, showcasing adaptability and innovation.</li><li>Strong analytical skills with the ability to interpret data and generate actionable insights that drive marketing strategies.</li><li>Proficient in digital marketing tools such as SEMrush, Mailchimp, Hootsuite, or similar platforms to streamline campaigns.</li><li>Fluency in English is required; additional proficiency in another language is a significant advantage for reaching diverse markets.</li><li>Exceptional written and verbal communication skills, capable of crafting persuasive content and delivering impactful presentations.</li><li>Creative mindset with a passion for storytelling, able to develop engaging narratives that resonate with target audiences.</li><li>Team player with strong interpersonal skills, fostering collaboration and positive relationships across departments.</li></ul><p></p></section>

<p>ES Premier Uniforms & Sportswear is looking for a creative, analytical, and results-driven Digital Marketing Executive to manage and improve the company’s online presence, lead-generation campaigns, website performance, social media channels, and digital advertising activities. The selected candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other relevant platforms. The role requires a strong understanding of B2B lead generation, paid advertising, social media management, content planning, SEO, website analytics, and campaign reporting. Experience in uniforms, garments, sportswear, printing, promotional products, building materials, manufacturing, or another B2B industry will be an advantage.</p><br><ul><li><p>Develop and execute digital marketing strategies aligned with the company’s sales and business-development goals.</p></li><li><p>Manage the company’s social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.</p></li><li><p>Plan and publish professional content such as product posts, project showcases, promotional campaigns, educational content, customer-focused posts, reels, stories, and lead-generation creatives.</p></li></ul><ul><li><p>Set up and manage Google Ads campaigns, including Search, Display, Performance Max, and remarketing campaigns where applicable.</p></li><li><p>Generate qualified enquiries for corporate uniforms, sportswear, workwear, hospitality uniforms, school uniforms, healthcare uniforms, customized apparel, embroidery, printing, and related products.</p></li><li><p>Manage Google Business Profile updates, posts, images, products, reviews, and local SEO.</p></li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li><p>Minimum 2–3 years of practical digital marketing experience.</p></li><li><p>Previous UAE experience is preferred.</p></li><li><p>Strong hands-on experience with Meta Ads Manager.</p></li><li><p>Good working knowledge of Google Ads.</p></li><li><p>Experience with lead-generation campaigns is required.</p></li><li><p>Knowledge of B2B marketing and corporate customer acquisition is preferred.</p></li><li><p>Experience managing Facebook, Instagram, LinkedIn, and Google Business Profile.</p></li><li><p>Working knowledge of SEO, keyword research, on-page optimization, and local SEO.</p></li></ul>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><br><p><strong>Job Title</strong></p><p><strong>Commercial Marketing &amp; Visual Communications Specialist/Officer</strong></p><p><strong>&nbsp;</strong></p><p><strong>Role Purpose</strong></p><p>To support the Commercial Team by developing high-quality marketing and business development materials, including presentations, company profiles, brochures, tender submissions, infographics, and visual content that enhance the company's brand image and contribute to business growth.</p><p><strong>&nbsp;</strong></p><p><strong>Key Responsibilities</strong></p><ul><li><p>Design and develop corporate presentations, client pitch decks, and executive reports.</p></li><li><p>Prepare visually appealing tender and proposal documents in collaboration with the commercial team.</p></li><li><p>Create and update company profiles, brochures, flyers, case studies, and marketing collateral.</p></li><li><p>Develop infographics, visualizations, and graphic content to communicate complex information effectively.</p></li><li><p>Ensure brand consistency across all internal and external communications.</p></li><li><p>Coordinate with business development, operations, and subject matter experts to gather content and produce client-facing documents.</p></li><li><p>Maintain a library of templates, graphics, images, and marketing materials.</p></li><li><p>Support digital marketing initiatives, social media content, and website updates as required.</p></li><li><p>Leverage design and AI tools to improve efficiency and quality of marketing outputs.</p></li></ul><br></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><p><strong>Qualifications &amp; Experience</strong></p><ul><li><p>Bachelor's degree in Marketing, Graphic Design, Visual Communications, Multimedia Design, or a related field.</p></li><li><p>3-5 years of experience in corporate marketing, proposal development, graphic design, or business development support.</p></li><li><p>Experience in preparing tender submissions and commercial proposals is preferred.</p></li></ul><p><strong>Technical Skills</strong></p><ul><li><p>Advanced Microsoft PowerPoint and MS Office Suite.</p></li><li><p>Adobe Creative Suite (InDesign, Illustrator, Photoshop).</p></li><li><p>Canva and other graphic design platforms.</p></li><li><p>Experience with AI-powered design and content creation tools.</p></li><li><p>Strong visual storytelling, layout, and document design skills.</p></li></ul><p><strong>Key Competencies</strong></p><ul><li><p>Creativity and attention to detail.</p></li><li><p>Excellent written and verbal communication skills.</p></li><li><p>Ability to manage multiple deadlines simultaneously.</p></li><li><p>Strong stakeholder coordination skills.</p></li><li><p>Commercial awareness and understanding of client requirements.</p></li></ul><p></p></section>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph">About the Role: We are looking for an enthusiastic Marketing Associate in Dubai to support and execute our digital and traditional marketing initiatives. This entry-level role offers hands-on experience with content creation, SEO, social media campaigns, analytics, advertising and brand management, helping to drive brand awareness and engagement across multiple channels. Responsibilities: Assist in planning and executing digital marketing campaigns across paid and organic channels Create engaging content for websites, blogs, newsletters and social media platforms Optimize website content and metadata for improved search engine rankings Manage and grow company social media profiles, responding to comments and tracking engagement Monitor website and campaign performance using Google Analytics and prepare regular reports Coordinate advertising efforts including online ads, print collateral and promotional materials Support brand management by ensuring consistency across all marketing collateral Collaborate with cross-functional teams to align marketing activities with business objectives Required Qualifications: Bachelor’s degree in Marketing, Communications or related field 0-1 years of experience or relevant internships in marketing roles Fundamental understanding of digital marketing channels and best practices Basic proficiency in content creation and copywriting Familiarity with SEO techniques and keyword research tools Experience using Google Analytics to interpret data and generate insights Knowledge of social media marketing strategies and platform management Understanding of advertising principles and media planning Awareness of brand management concepts and visual identity standards Preferred Qualifications: Certification in Google Analytics, Google Ads or other digital marketing platforms Experience with marketing automation tools or CRM systems Portfolio of content samples or campaign case studies Bilingual proficiency in English and Arabic Strong creative thinking and problem-solving skills Excellent written and verbal communication abilities Basic graphic design skills using tools like Canva or Adobe Creative Suite </div></section>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><ul><li>Develop and execute social media campaigns across platforms like Instagram, Facebook, and LinkedIn, focusing on engagement and lead generation.</li><li>Assist in the creation of compelling marketing collateral, including brochures, presentations, and website content, ensuring brand consistency.</li><li>Coordinate and support the execution of marketing events and activations in Abu Dhabi, managing logistics and vendor relationships.</li><li>Conduct market research and competitor analysis to identify emerging trends and opportunities for the UAE market.</li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><ul><li>Bachelor's degree in Marketing, Communications, Business, or a related field.</li><li>Minimum of 1-2 years of experience in marketing coordination or a similar role, preferably within the UAE.</li><li>Proficiency in digital marketing tools such as Google Analytics, social media management platforms, and email marketing software.</li><li>Strong understanding of the Abu Dhabi and UAE market dynamics and consumer behavior.</li></ul><p></p></section>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><ul><li>Develop and implement strategic marketing campaigns that drive brand awareness and customer engagement.</li><li>Conduct in-depth market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.</li><li>Collaborate with sales teams to create effective sales materials and presentations that resonate with potential clients.</li><li>Manage digital marketing efforts, including social media, email campaigns, and online advertising to boost online presence.</li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"><br></p><ul><li><p>2-5 years of proven experience in sales and marketing roles, showcasing a track record of meeting targets.</p></li><li><p>Certifications in digital marketing or sales methodologies are highly regarded and demonstrate commitment to the field.</p></li><li><p>Experience in the industry relevant to the company’s products or services is preferred for better customer understanding.</p></li></ul><p></p></section>

<p><strong>Key Responsibilities:</strong></p><p><br></p><p>1. Maintains a detailed knowledge of the property, amenities and community.</p><p>2. Provides a daily inspection of show apartments and model appearance.</p><p>3. Handles all aspects of leasing apartments, including greeting prospective residents, touring the community, closing the sale, processing applications in a timely manner, typing leases, following up with prospects, obtains signatures for completion of leases/paperwork prior to move-in.</p><p>4. Consistently documents prospect phone and email contacts; accurately completes the market survey.</p><p>5. Maintains an acceptable closing ratio.</p><p>6. Assists property management team with rent collection as needed via phone calls, visits and resident follow up.</p><p>7. Produces reports in a timely, accurate and complete manner, including the monthly market survey, locator log and commission sheets.</p><p>8. Maintains organized community office files.</p><p>9. Maintains working knowledge of Fair Housing laws, rules, and regulations concerning apartment leasing and management.</p><p>10. Handles or assists in the receiving, recording, preparation, and follow up of service requests.</p><p>11. Assists in the inspections of vacant apartments and takes appropriate action to prepare them for leasing.</p><p>12. Promotes resident retention by assisting with the renewal program.</p><p>13. Performs daily inspection of common areas and community amenities.</p><p>14. Reports any observed maintenance problem.</p><p>15. Must assist and attend resident functions.</p><p>16. Must stay informed and comply with all policies and procedures as outlined in the Operations Manual.</p><p>17. Must adhere to and comply with company safety policies and rules and utilize safety appliances, as required.</p><p>18. Must always be courteous and helpful to residents, prospective residents and co-workers.</p><p>19. Must have reliable transportation in order to conduct market surveys, attend meetings, visit area businesses, purchase and pick up supplies for resident and community functions.</p><p>20. Must have mode of communication in which to be contacted at home and to respond in cases of emergency.</p><p>21. Must be available for overtime, weekend, holiday and evening work.</p><p>22. Must be willing to be assigned to other communities as needed.</p><p><br></p><p><strong>Other Duties:</strong></p><p><br></p><p>Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.</p><p><br></p><p><strong>Requirements:</strong></p><ul><li>Communication Skills</li><li>Adaptability</li><li>Stress Tolerance</li><li>Conflict Management</li><li>Critical thinking and problem solving skills</li><li>Planning and organizing</li><li>Decision-making</li><li>Teamwork</li><li>Good command in English</li><li>Bachelor's Degree</li><li>Proficiency in MS Office Applications</li></ul>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><p><strong>Performance &amp; Media Marketing Manager</strong></p><p><strong>Position Summary</strong></p><p>The <strong>Performance&nbsp; &amp; Media Marketing Manager </strong>is responsible for planning, executing, optimizing, and reporting on all performance marketing activities across digital channels to drive customer acquisition, lead generation, revenue growth, and marketing ROI. The role oversees campaign performance, marketing analytics, CRM integration, marketing automation, and conversion optimization while ensuring alignment with business objectives and sales targets.</p><p>The position acts as the bridge between Marketing, Sales, CRM, and Technology teams to ensure effective lead generation, lead nurturing, attribution tracking, and measurable business outcomes.</p><br><p><strong>Key Responsibilities</strong></p><p><strong>1. Performance Marketing Management</strong></p><ul><li><p>Develop and execute performance marketing strategies across paid digital channels including Google Ads, Meta, TikTok, LinkedIn, Programmatic, Display, and emerging platforms.</p></li><li><p>Manage end-to-end campaign planning, execution, optimization, and reporting.</p></li><li><p>Drive customer acquisition initiatives focused on lead generation, conversion, and revenue growth.</p></li><li><p>Continuously optimize campaigns to improve:</p><ul><li><p>Cost per Lead (CPL)</p></li><li><p>Cost per Acquisition (CPA)</p></li><li><p>Return on Ad Spend (ROAS)</p></li><li><p>Conversion Rates</p></li><li><p>Customer Lifetime Value (CLV)</p></li></ul></li><li><p>Conduct audience segmentation, targeting, and remarketing strategies.</p></li></ul><br><p><strong>2. Marketing Analytics &amp; Reporting</strong></p><ul><li><p>Establish and maintain marketing performance dashboards and executive reporting frameworks.</p></li><li><p>Monitor key marketing KPIs and provide actionable recommendations.</p></li><li><p>Analyze campaign effectiveness and customer acquisition trends.</p></li><li><p>Present monthly, quarterly, and annual performance reports to senior management.</p></li><li><p>Develop attribution models to measure marketing contribution across channels.</p></li><li><p>Translate complex marketing data into business insights and recommendations.</p></li></ul><br><p><strong>3. CRM &amp; Marketing Automation</strong></p><ul><li><p>Manage integration between marketing platforms and CRM systems.</p></li><li><p>Ensure proper lead capture, lead routing, lead scoring, and lead tracking processes.</p></li><li><p>Develop and optimize automated lead nurturing workflows.</p></li><li><p>Work closely with Sales teams to improve lead quality and conversion rates.</p></li><li><p>Support implementation and optimization of marketing automation platforms.</p></li></ul><br><p><strong>4. Conversion Rate Optimization (CRO)</strong></p><ul><li><p>Monitor and optimize customer acquisition funnels.</p></li><li><p>Conduct A/B testing across campaigns, landing pages, advertisements, and customer journeys.</p></li><li><p>Identify drop-off points and implement corrective actions.</p></li><li><p>Improve lead-to-opportunity and opportunity-to-sale conversion rates.</p></li></ul><br><p><strong>5. Budget Management</strong></p><ul><li><p>Manage and optimize annual marketing budgets.</p></li><li><p>Allocate budgets across channels based on performance and ROI.</p></li><li><p>Monitor marketing spend and ensure cost efficiency.</p></li><li><p>Provide forecasting and budget utilization reports.</p></li></ul><br><p><strong>6. Technology &amp; Data Management</strong></p><ul><li><p>Oversee marketing technology platforms including:</p><ul><li><p>Google Analytics 4 (GA4)</p></li><li><p>Google Tag Manager (GTM)</p></li><li><p>CRM Platforms</p></li><li><p>Marketing Automation Tools</p></li><li><p>Dashboard and Reporting Solutions</p></li></ul></li><li><p>Ensure data accuracy and campaign tracking integrity.</p></li><li><p>Implement best practices in conversion tracking, attribution, and performance measurement.</p></li></ul><br><p><strong>7. Market Intelligence &amp; Innovation</strong></p><ul><li><p>Monitor industry trends, digital marketing developments, and competitor activities.</p></li><li><p>Evaluate emerging marketing technologies and AI-driven solutions.</p></li><li><p>Recommend innovative approaches to improve marketing efficiency and effectiveness.</p></li><li><p>Drive continuous improvement initiatives across marketing operations.</p></li></ul><br><p><strong>8. Stakeholder Management</strong></p><ul><li><p>Collaborate closely with Sales, CRM, IT, Customer Service, and external agencies.</p></li><li><p>Manage relationships with digital media agencies, technology vendors, and platform partners.</p></li><li><p>Support leadership with strategic marketing recommendations and business cases.</p></li></ul><br><p><strong>Key Performance Indicators (KPIs)</strong></p><ul><li><p>Marketing Qualified Leads (MQLs)</p></li><li><p>Sales Qualified Leads (SQLs)</p></li><li><p>Cost per Lead (CPL)</p></li><li><p>Cost per Acquisition (CPA)</p></li><li><p>Return on Ad Spend (ROAS)</p></li><li><p>Marketing ROI</p></li><li><p>Lead-to-Sale Conversion Rate</p></li><li><p>Website Conversion Rate</p></li><li><p>Lead Response Time</p></li><li><p>Marketing Attribution Accuracy</p></li><li><p>Budget Utilization Efficiency</p></li><li><p>Revenue Generated from Marketing Activities</p></li></ul><br><br></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><p><strong>Qualifications &amp; Experience</strong></p><p><strong>Education</strong></p><ul><li><p>Bachelor's Degree in Marketing, Business Administration, Analytics, Information Technology, or related field.</p></li></ul><p><strong>Experience</strong></p><ul><li><p>10+ years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or Customer Acquisition.</p></li><li><p>Experience managing large-scale marketing budgets.</p></li><li><p>Experience working with CRM and marketing automation platforms.</p></li><li><p>Proven track record in lead generation and conversion optimization.</p></li><li><p>Experience within Real Estate, Property Development, Hospitality, Financial Services, or similar sectors is preferred.</p></li></ul><br><p><strong>Technical Skills</strong></p><p><strong>Marketing Platforms</strong></p><ul><li><p>Google Ads</p></li><li><p>Meta Ads</p></li><li><p>TikTok Ads</p></li><li><p>LinkedIn Ads</p></li><li><p>Programmatic Advertising Platforms</p></li></ul><p><strong>Analytics &amp; Reporting</strong></p><ul><li><p>Google Analytics 4 (GA4)</p></li><li><p>Looker Studio</p></li><li><p>Power BI</p></li><li><p>Tableau</p></li><li><p>Marketing Attribution Tools</p></li></ul><p><strong>CRM &amp; Automation</strong></p><ul><li><p>Salesforce</p></li><li><p>HubSpot</p></li><li><p>Zoho CRM</p></li><li><p>Marketing Automation Platforms</p></li></ul><p><strong>Additional Skills</strong></p><ul><li><p>Google Tag Manager (GTM)</p></li><li><p>Conversion Tracking</p></li><li><p>Server-Side Tracking</p></li><li><p>A/B Testing</p></li><li><p>Funnel Analysis</p></li><li><p>Marketing Automation</p></li><li><p>AI-driven Marketing Tools</p></li></ul><br><p></p></section>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><ul><li>Develop and execute data-driven digital marketing strategies to enhance brand visibility and engagement across multiple channels, such as social media, SEO, and email marketing.</li><li>Conduct thorough market research and competitive analysis to identify trends and opportunities, ensuring that campaigns are tailored to the target audience.</li><li>Create compelling and optimized content for various platforms, including blogs, social media, and websites, to drive traffic and generate leads.</li><li>Manage and optimize PPC campaigns on platforms like Google Ads and social media to maximize ROI and achieve campaign objectives.</li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><ul><li><p>Bachelor’s degree in Marketing, Business, or a related field; advanced degrees or certifications in digital marketing are a plus.</p></li><li><p>Minimum of 1-2 years of hands-on experience in digital marketing, preferably in a fast-paced environment.</p></li><li><p>Proficiency in tools like Google Analytics, SEMrush, HubSpot, or similar platforms to track and analyze marketing performance.</p></li><li><p>Strong understanding of SEO best practices and experience in optimizing web content for search engines.</p></li></ul><p></p></section>

<p><strong>Job Description:</strong> </p><p><br></p><ul><li>Be responsible for promoting MGID identity through PR, online, social and offline promotion opportunities</li><li>Collaborate with sales and marketing teams to develop advertising outreach tactics consistent with identified brand strategies and goals</li><li>Prepare and present media plans, including objectives, strategy, rationale, ROI, etc.,to leadership (CEO, Board of Directors, etc) as needed</li></ul><p><br></p><p><strong>Qualifications, Skills and Prior Work Experience:</strong></p><ul><li>Experience in communication or marketing at AdTech/MarTech or SaaS companies;</li><li>Strategic mindset and demonstrated ability to identify opportunities and develop fact-based solutions</li><li>A track record of successfully meeting and exceeding performance goals</li><li>Capacity to influence, persuade and convey ideas in a meaningful way to secure commitment and support from others while also generating excitement and enthusiasm</li><li>A diplomatic and disciplined work style</li></ul><p><br></p><p><br></p>