SQL Jobs in UAE
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IMC Certifications is hiring for "Sales and Marketing Associate" to join our head office team in Abu Dhabi.<br>Job Description:Work closely with the sales team to analyze lead quality, conversion rates, and sales performance. Track and report on lead generation and lead-to-customer conversion metrics. Develop dashboards and reports for sales and marketing performance. Align marketing campaigns with sales objectives to maximize ROI. Monitor the effectiveness of marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). Collaborate with sales to optimize customer acquisition and retention strategies. Provide data-driven recommendations to improve the sales pipeline and forecasting. Ensure accurate reporting and data consistency between marketing and sales systems (CRM).
Job Description: Digital Marketing Manager Location: Dubai, UAE Company: The Luxe Developers Department: Marketing & Communications Reports To: Marketing Director <br>About the Role: The Digital Marketing Manager leads the company’s end-to-end digital ecosystem, driving brand visibility, lead generation, CRM automation, Mar Tech/AI implementation, and performance marketing across B2B and B2C channels. This role combines strategic planning, analytical rigor, technical capability, and creative leadership to scale international marketing efforts and align growth initiatives with commercial real estate objectives. <br>Key Responsibilities: • Digital & Performance Marketing: Plan and optimize full-funnel paid and organic campaigns across Meta, Google (Search, GDN, You Tube), Tik Tok, Snapchat, Linked In, and Whats App. Drive multi-channel global acquisition (GCC, Europe, Asia, UK, North America) targeting end-users, investors, and brokers. • CRM, Automation & Mar Tech: Oversee CRM hygiene, lead routing, lifecycle mapping, and pipeline reporting. Build automated workflows (Zapier, Meta/Website integrations) and integrate AI tools (e.g., Ziwo, Call Gear) for lead qualification, content creation, and workflow efficiency. • Data, Analytics & CRO: Manage GA4, GTM, Meta Pixel, and custom KPI dashboards. Continuous optimization of conversion rates (CRO), landing page UX, and acquisition metrics (CPL, CPQL, CTR, CPC, ROAS). • Content, Brand & Creative Direction: Oversee luxury real estate copywriting, video scripting (AI/Reels/Brand films), and visual art direction. Ensure premium brand consistency across all marketing collateral. • SEO & Web Strategy: Execute technical, local, and content SEO audits, schema recommendations, and landing page/Google Business Profile optimizations. • Email, Whats App & Channel Partner Marketing: Develop targeted broadcast and nurture campaigns via Email and Whats App. Create channel partner/broker acquisition strategies, inventory launches, event promotions, and sales enablement materials. • Social media: Content creation, ideation, storytelling, guiding the team on all social media calendars. <br>Required Qualifications: • Education: Bachelor’s degree in marketing, Business Administration, Communications, or a related field. • Experience: 6–10+ years in Digital, Performance, or Growth Marketing. Background in luxury real estate, property development, or premium consumer brands is strongly preferred. • Technical Skills: Hands-on mastery of multi-channel ad platforms, CRM systems, automation tools, AI applications, GA4/GTM, and technical SEO. • Soft Skills: Exceptional copywriting, communication, campaign analysis, agency management, and leadership abilities. <br>Key Performance Indicators (KPIs) :• Lead Generation & Cost Efficiency: MQLs, SQLs, CPL, CPQL, and ROAS. • Conversion & Pipeline: Lead-to-Meeting, Lead-to-Sale, Website Conversion Rates, and Marketing-attributed Revenue. • Operations & Visibility: CRM Data Quality, Automation Efficiency, Search Rankings, Organic Traffic Growth, and Share of Voice.<br>Apply on: Apply with your resumes on “Jobs@theluxedevelopers.ae”
Job Description: Digital Marketing Manager Location: Dubai, UAE Company: The Luxe Developers Department: Marketing & Communications Reports To: Marketing Director <br>About the Role: The Digital Marketing Manager leads the company’s end-to-end digital ecosystem, driving brand visibility, lead generation, CRM automation, Mar Tech/AI implementation, and performance marketing across B2B and B2C channels. This role combines strategic planning, analytical rigor, technical capability, and creative leadership to scale international marketing efforts and align growth initiatives with commercial real estate objectives. <br>Key Responsibilities: • Digital & Performance Marketing: Plan and optimize full-funnel paid and organic campaigns across Meta, Google (Search, GDN, You Tube), Tik Tok, Snapchat, Linked In, and Whats App. Drive multi-channel global acquisition (GCC, Europe, Asia, UK, North America) targeting end-users, investors, and brokers. • CRM, Automation & Mar Tech: Oversee CRM hygiene, lead routing, lifecycle mapping, and pipeline reporting. Build automated workflows (Zapier, Meta/Website integrations) and integrate AI tools (e.g., Ziwo, Call Gear) for lead qualification, content creation, and workflow efficiency. • Data, Analytics & CRO: Manage GA4, GTM, Meta Pixel, and custom KPI dashboards. Continuous optimization of conversion rates (CRO), landing page UX, and acquisition metrics (CPL, CPQL, CTR, CPC, ROAS). • Content, Brand & Creative Direction: Oversee luxury real estate copywriting, video scripting (AI/Reels/Brand films), and visual art direction. Ensure premium brand consistency across all marketing collateral. • SEO & Web Strategy: Execute technical, local, and content SEO audits, schema recommendations, and landing page/Google Business Profile optimizations. • Email, Whats App & Channel Partner Marketing: Develop targeted broadcast and nurture campaigns via Email and Whats App. Create channel partner/broker acquisition strategies, inventory launches, event promotions, and sales enablement materials. • Social media: Content creation, ideation, storytelling, guiding the team on all social media calendars. <br>Required Qualifications: • Education: Bachelor’s degree in marketing, Business Administration, Communications, or a related field. • Experience: 6–10+ years in Digital, Performance, or Growth Marketing. Background in luxury real estate, property development, or premium consumer brands is strongly preferred. • Technical Skills: Hands-on mastery of multi-channel ad platforms, CRM systems, automation tools, AI applications, GA4/GTM, and technical SEO. • Soft Skills: Exceptional copywriting, communication, campaign analysis, agency management, and leadership abilities. <br>Key Performance Indicators (KPIs) :• Lead Generation & Cost Efficiency: MQLs, SQLs, CPL, CPQL, and ROAS. • Conversion & Pipeline: Lead-to-Meeting, Lead-to-Sale, Website Conversion Rates, and Marketing-attributed Revenue. • Operations & Visibility: CRM Data Quality, Automation Efficiency, Search Rankings, Organic Traffic Growth, and Share of Voice.<br>Apply on: Apply with your resumes on “Jobs@theluxedevelopers.ae”
Role Overview<br><br>The Website Growth & Content Manager will own the development and continuous improvement of Qashio’s website as a conversion, acquisition and brand-building platform.<br><br>The primary focus of the role will be to transform the website into a best-in-class digital experience by improving its structure, messaging, customer journeys, content and conversion performance. This person must be able to combine website strategy with hands-on execution, including writing copy, building pages, improving landing pages and coordinating design and development.<br><br>The role will also ensure that Qashio’s wider content including blogs, videos, social media and campaigns is created and distributed in a way that strengthens the website, improves search and AI visibility, builds authority and generates qualified opportunities.<br><br>Responsibilities<br><br>Owning the strategy, roadmap and continuous improvement of the Qashio website. Auditing and improving website structure, messaging, navigation, customer journeys, calls to action and conversion points. Hands-on writing, building and launching high-performing website pages and landing pages through the CMS. Developing clear product, industry, use-case and audience pages that communicate Qashio’s value and differentiate the brand. Using analytics, user behaviour and CRM data to improve website conversion into qualified demos, SQLs and opportunities. Working with designers and developers to deliver a highly polished, fast and consistent digital experience. Leading website SEO, internal linking, content architecture and visibility across traditional and AI-powered search. Ensuring blogs, videos, social media, email and paid campaigns connect to relevant website journeys and support commercial objectives. Identifying how wider content should be adapted, edited, positioned and distributed for use across the website. Using website and content performance insights to inform future advertising, campaigns, messaging and content production. Continuously benchmarking the website against leading global B2B technology and fintech brands.<br><br>Qualifications And Experience<br><br>3-4 years of experience in website growth, digital experience, conversion optimization, website content or a related role. Proven experience building or significantly improving high-converting B2B, Saa S, technology or fintech websites. A strong portfolio showing websites and landing pages personally structured, written, built or optimized. Hands-on experience with CMS platforms such as Webflow, Hub Spot CMS or Word Press. Strong conversion copywriting, website UX and information architecture skills. Experience with conversion-rate optimization, website analytics, testing and customer-journey improvement. Strong understanding of SEO, AI search, content architecture and digital authority building. Ability to connect website strategy with video, social media, blogs, advertising and broader marketing campaigns. Basic working knowledge of HTML, CSS, tracking, metadata and technical website requirements. Experience managing designers, developers and external website resources. Excellent written and spoken English. Experience in fintech, financial services or B2B technology would be an advantage.<br><br>Essential Competencies<br><br>Website strategy and ownership Conversion-focused copywriting Website building and CMS management User journeys and information architecture Conversion-rate optimization Brand and digital experience SEO and AI-search understanding Content and channel integration Data analysis and commercial judgment Cross-functional project management
<section><p class="heading jdMain">Job Description</p><p class="heading">Roles & Responsibilities</p><div class="paragraph"><p><strong>Performance & Media Marketing Manager</strong></p><p><strong>Position Summary</strong></p><p>The <strong>Performance & Media Marketing Manager </strong>is responsible for planning, executing, optimizing, and reporting on all performance marketing activities across digital channels to drive customer acquisition, lead generation, revenue growth, and marketing ROI. The role oversees campaign performance, marketing analytics, CRM integration, marketing automation, and conversion optimization while ensuring alignment with business objectives and sales targets.</p><p>The position acts as the bridge between Marketing, Sales, CRM, and Technology teams to ensure effective lead generation, lead nurturing, attribution tracking, and measurable business outcomes.</p><br><p><strong>Key Responsibilities</strong></p><p><strong>1. Performance Marketing Management</strong></p><ul><li><p>Develop and execute performance marketing strategies across paid digital channels including Google Ads, Meta, TikTok, LinkedIn, Programmatic, Display, and emerging platforms.</p></li><li><p>Manage end-to-end campaign planning, execution, optimization, and reporting.</p></li><li><p>Drive customer acquisition initiatives focused on lead generation, conversion, and revenue growth.</p></li><li><p>Continuously optimize campaigns to improve:</p><ul><li><p>Cost per Lead (CPL)</p></li><li><p>Cost per Acquisition (CPA)</p></li><li><p>Return on Ad Spend (ROAS)</p></li><li><p>Conversion Rates</p></li><li><p>Customer Lifetime Value (CLV)</p></li></ul></li><li><p>Conduct audience segmentation, targeting, and remarketing strategies.</p></li></ul><br><p><strong>2. Marketing Analytics & Reporting</strong></p><ul><li><p>Establish and maintain marketing performance dashboards and executive reporting frameworks.</p></li><li><p>Monitor key marketing KPIs and provide actionable recommendations.</p></li><li><p>Analyze campaign effectiveness and customer acquisition trends.</p></li><li><p>Present monthly, quarterly, and annual performance reports to senior management.</p></li><li><p>Develop attribution models to measure marketing contribution across channels.</p></li><li><p>Translate complex marketing data into business insights and recommendations.</p></li></ul><br><p><strong>3. CRM & Marketing Automation</strong></p><ul><li><p>Manage integration between marketing platforms and CRM systems.</p></li><li><p>Ensure proper lead capture, lead routing, lead scoring, and lead tracking processes.</p></li><li><p>Develop and optimize automated lead nurturing workflows.</p></li><li><p>Work closely with Sales teams to improve lead quality and conversion rates.</p></li><li><p>Support implementation and optimization of marketing automation platforms.</p></li></ul><br><p><strong>4. Conversion Rate Optimization (CRO)</strong></p><ul><li><p>Monitor and optimize customer acquisition funnels.</p></li><li><p>Conduct A/B testing across campaigns, landing pages, advertisements, and customer journeys.</p></li><li><p>Identify drop-off points and implement corrective actions.</p></li><li><p>Improve lead-to-opportunity and opportunity-to-sale conversion rates.</p></li></ul><br><p><strong>5. Budget Management</strong></p><ul><li><p>Manage and optimize annual marketing budgets.</p></li><li><p>Allocate budgets across channels based on performance and ROI.</p></li><li><p>Monitor marketing spend and ensure cost efficiency.</p></li><li><p>Provide forecasting and budget utilization reports.</p></li></ul><br><p><strong>6. Technology & Data Management</strong></p><ul><li><p>Oversee marketing technology platforms including:</p><ul><li><p>Google Analytics 4 (GA4)</p></li><li><p>Google Tag Manager (GTM)</p></li><li><p>CRM Platforms</p></li><li><p>Marketing Automation Tools</p></li><li><p>Dashboard and Reporting Solutions</p></li></ul></li><li><p>Ensure data accuracy and campaign tracking integrity.</p></li><li><p>Implement best practices in conversion tracking, attribution, and performance measurement.</p></li></ul><br><p><strong>7. Market Intelligence & Innovation</strong></p><ul><li><p>Monitor industry trends, digital marketing developments, and competitor activities.</p></li><li><p>Evaluate emerging marketing technologies and AI-driven solutions.</p></li><li><p>Recommend innovative approaches to improve marketing efficiency and effectiveness.</p></li><li><p>Drive continuous improvement initiatives across marketing operations.</p></li></ul><br><p><strong>8. Stakeholder Management</strong></p><ul><li><p>Collaborate closely with Sales, CRM, IT, Customer Service, and external agencies.</p></li><li><p>Manage relationships with digital media agencies, technology vendors, and platform partners.</p></li><li><p>Support leadership with strategic marketing recommendations and business cases.</p></li></ul><br><p><strong>Key Performance Indicators (KPIs)</strong></p><ul><li><p>Marketing Qualified Leads (MQLs)</p></li><li><p>Sales Qualified Leads (SQLs)</p></li><li><p>Cost per Lead (CPL)</p></li><li><p>Cost per Acquisition (CPA)</p></li><li><p>Return on Ad Spend (ROAS)</p></li><li><p>Marketing ROI</p></li><li><p>Lead-to-Sale Conversion Rate</p></li><li><p>Website Conversion Rate</p></li><li><p>Lead Response Time</p></li><li><p>Marketing Attribution Accuracy</p></li><li><p>Budget Utilization Efficiency</p></li><li><p>Revenue Generated from Marketing Activities</p></li></ul><br><br></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><p><strong>Qualifications & Experience</strong></p><p><strong>Education</strong></p><ul><li><p>Bachelor's Degree in Marketing, Business Administration, Analytics, Information Technology, or related field.</p></li></ul><p><strong>Experience</strong></p><ul><li><p>10+ years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or Customer Acquisition.</p></li><li><p>Experience managing large-scale marketing budgets.</p></li><li><p>Experience working with CRM and marketing automation platforms.</p></li><li><p>Proven track record in lead generation and conversion optimization.</p></li><li><p>Experience within Real Estate, Property Development, Hospitality, Financial Services, or similar sectors is preferred.</p></li></ul><br><p><strong>Technical Skills</strong></p><p><strong>Marketing Platforms</strong></p><ul><li><p>Google Ads</p></li><li><p>Meta Ads</p></li><li><p>TikTok Ads</p></li><li><p>LinkedIn Ads</p></li><li><p>Programmatic Advertising Platforms</p></li></ul><p><strong>Analytics & Reporting</strong></p><ul><li><p>Google Analytics 4 (GA4)</p></li><li><p>Looker Studio</p></li><li><p>Power BI</p></li><li><p>Tableau</p></li><li><p>Marketing Attribution Tools</p></li></ul><p><strong>CRM & Automation</strong></p><ul><li><p>Salesforce</p></li><li><p>HubSpot</p></li><li><p>Zoho CRM</p></li><li><p>Marketing Automation Platforms</p></li></ul><p><strong>Additional Skills</strong></p><ul><li><p>Google Tag Manager (GTM)</p></li><li><p>Conversion Tracking</p></li><li><p>Server-Side Tracking</p></li><li><p>A/B Testing</p></li><li><p>Funnel Analysis</p></li><li><p>Marketing Automation</p></li><li><p>AI-driven Marketing Tools</p></li></ul><br><p></p></section>
We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines Saa S with a human-in-the-loop approach to provide full-fledged services in real-time.<br><br>We’re experiencing rapid growth in both client base and team, which now comprises around 500 people across our offices worldwide. As we continue to scale, we’re looking for more bright minds who are excited to make a real impact by solving complex problems.<br><br>Osome is redefining the "back office" for the next generation of UAE entrepreneurs. As our Marketing Lead for the UAE, you will be the primary engine of our regional growth. This is a high-autonomy role requiring a rare "full-stack" marketer: someone who can draft a 12-month strategy on Monday and execute a high-converting Linked In ad campaign on Tuesday.<br><br>You will own the entire funnel—from the moment a founder thinks about incorporating in a Free Zone to the day they become a long-term accounting client. You’ll leverage digital precision, lifecycle automation, and high-impact field marketing to make Osome the "default" choice for UAE SMEs<br><br>What To Expect<br><br>You’ll handle real client accounts, not dummy data Accuracy matters — mistakes don’t hide for long You’ll communicate with clients and internal teams regularly<br><br>If you want to build confidence, judgement, and ownership, it will be.<br><br>Responsibilities (how We Will Measure Success)<br><br>Accelerating Pipeline and Revenue impact by defining & executing demand generation programs LTV/CAC Ratio for Field and Partner-sourced customers;Leads to Sales Qualified Leads (SQLs) Conversion Rate Brand Authority: Ensure the Osome brand speaks the language of the UAE—both literally and culturally, positioning us as a local expert with global tech. Full-Funnel Lifecycle Ownership: Architect the transition from Curious Lead to Active Client using data-driven nurture sequences that reduce sales friction. Strategic Partner Marketing: Identify and activate partnerships with Free Zones, banks (e.g., Wio, Emirates NBD), and accelerators to create "bundled" growth opportunities. Go-To-Market (GTM) for Local Features: Lead the launch of UAE-specific product updates, such as Corporate Tax filing modules or localized VAT tools. Strong understanding of the Fractional / freelancer market Partner with internal teams and digital marketing CoE for creating and rolling out demand gen campaigns needed for local market activation Thought Leadership & Advocacy: Build a community of founders around Osome through education-first content that solves real problems <br><br>What You'll Do<br><br>Revenue impact: Generate, nurture, qualify and track prospects through mid to low-funnel marketing programs Integrated programs: Plan and execute acquisition programs through digital channels, organic/content, influencer partnerships, branded & third-party event sponsorships Audience first: Think audience first, in designing messaging/content/value proposition across touchpoints Local Strategy & Positioning: Tailor Osome’s global value proposition to the specific nuances of the UAE market (Mainland vs. Free Zone, Corporate Tax compliance, and bilingual requirements). Omnichannel Growth: Build an integrated engine across Digital, Social, Content, Field and Lifecycle marketing that captures high-intent founders. Lifecycle & Retention: Design automated "Founder Journeys" that nurture leads through the complex decision-making process of business setup and financial management. Field & Community Marketing: Represent Osome at key UAE startup hubs (Hub71, DIFC, ADGM) and host intimate, education-led events for founders. Market Penetration & CAC Mastery: Own the regional P&L for marketing, optimizing Customer Acquisition Cost (CAC) while scaling lead volume across the UAE. Closed loop assessment: Track, measure, and report effectiveness of regional marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity Collaborate closely with Sales teams to optimize investments in hyper targeted engagement Take ownership, plan early, communicate proactively, seek help when needed from cross-functional teams and stakeholders Inspire cross-functional teams by demonstrating the value of field & partner marketing collaboration. <br><br>Key Competencies For This Role<br><br>Strategic Nuance (UAE Specifics): The candidate must understand that marketing to a founder in DIFC (financial focus) is fundamentally different from marketing to a trader in JAFZA (logistics focus). Digital & Lifecycle "Hands-on" Depth: The ideal candidate knows how to set up an A/B test in Meta platforms, build a drip campaign in Hub Spot, and understand the "Headless" SEO implications of a site like Osome's; all this while being able to select and activate hyper-targeted events on on-ground activation. Data-Driven Agility: The ability to move from "I think" to "The data shows." They must be fluent in attribution modeling and customer lifetime value (LTV) calculations. Exceptional collaboration skills, with a proven history of deeply aligning marketing outputs with measurable Sales objectives and KPIsProven track record of integrated marketing programs that drive new customer acquisition and pipeline growth Strong understanding of the Fractional / freelancer market in UAE and outside; preference will be given to someone who’s played a fractional role in their career Startup mentality with a bias for action and the ability to thrive in a fast-paced environment Excellent communication, collaboration, and project management capabilities Scrappy nature in building program content to serve identified target segments<br><br>Who You Are<br><br>6-8 years of field and partner marketing experience in Saa S/Tech/Event management agencies Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey Experience in owning growth marketing, performance marketing and other marketing functions for the region<br><br>You’ll leave this role better than you started. That’s the goal.<br><br>Osome grows alongside you, but we already have a few perks:<br><br>The opportunity to join a goal-driven startup with big ambitions An open, inclusive working environment, with founders deeply-rooted in the startup space An agile working model focused on goals and performance International environment with diverse culture Competitive remuneration package Remote-first and flexible working arrangements Flexible medical benefits scheme<br><br>Equal Opportunity Statement<br><br>At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.<br><br>We want to ensure that we represent the diversity of talent in the society we live in today. If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.<br><br>We believe that entrepreneurs are society's problem solvers. They see opportunities in complexities and drive us towards progress. Osome doesn't want entrepreneurs to be distracted from the important task of searching for the best solutions. By letting us handle all the routine tasks, entrepreneurs can focus on driving their business forward.