SEO Specialist Jobs - Dubai UAE
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About the Role We are looking for an experienced Backlink Building Intern to support our SEO team by executing high-quality link-building strategies. This role is ideal for candidates who have hands-on experience with backlink outreach, guest posting, niche edits, and off-page SEO techniques. If you understand how to build authoritative backlinks and improve search engine rankings, we'd love to hear from you.<br>Key Responsibilities Build high-quality backlinks through ethical (white-hat) SEO techniques. Conduct backlink outreach and establish relationships with website owners, bloggers, and publishers. Identify relevant guest posting, niche edit, and link insertion opportunities. Perform competitor backlink analysis to identify new link-building opportunities. Maintain and update backlink databases and outreach trackers. Ensure backlinks are acquired from high-authority, relevant websites. Monitor backlink performance and provide regular progress reports. Collaborate with the SEO team to improve domain authority and organic rankings. Follow Google's SEO guidelines and industry best practices.<br>Requirements<br>Prior hands-on experience in backlink building and off-page SEO is mandatory. Strong understanding of guest posting, niche edits, directory submissions, and outreach. Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, Google Search Console, or similar. Ability to identify high-quality backlink opportunities. Excellent communication and email outreach skills. Strong research, analytical, and organizational abilities. Self-motivated, detail-oriented, and able to work independently.<br>Internship Type: Unpaid Duration: 3-6 Months Location: Remote
<p><strong>Location:</strong> Dubai, UAE<br><strong>Employment Type:</strong> Full-Time</p><p>We are looking for an experienced <strong>SEO Specialist</strong> to join our team in Dubai. The ideal candidate should have strong expertise in <strong>SEO strategies, technical optimization, and competitive ranking</strong>, with proven experience in the <strong>iGaming industry</strong>.</p><br><p>Key Responsibilities:</p><ul><li><p>Develop and execute SEO strategies to improve website rankings, organic traffic, and online visibility.</p></li><li><p>Perform Technical SEO, On-Page SEO, and Off-Page SEO activities.</p></li><li><p>Manage and optimize WordPress websites, including website migrations and technical improvements.</p></li><li><p>Conduct keyword research, competitor analysis, and SEO performance tracking.</p></li><li><p>Plan and execute link-building campaigns and advanced SEO strategies.</p></li><li><p>Monitor search engine algorithm updates and implement necessary improvements.</p></li><li><p>Analyze SEO performance using industry tools and provide actionable insights.</p></li></ul><br><p>Requirements:</p><ul><li><p>Minimum <strong>4 years of SEO experience</strong>.</p></li><li><p><strong>Mandatory: Proven experience in iGaming SEO.</strong></p></li><li><p>Strong knowledge of Technical SEO, On-Page SEO, and Off-Page SEO.</p></li><li><p>Hands-on experience with WordPress websites and migrations.</p></li><li><p>Proficiency in SEO tools such as <strong>Ahrefs, SEMrush, Google Analytics, and Google Search Console</strong>.</p></li><li><p>Experience with advanced SEO techniques including link building, PBNs, redirects, and competitive ranking strategies.</p></li><li><p>Basic knowledge of HTML/CSS.</p></li><li><p>Proven track record of ranking websites in competitive industries.</p></li></ul><p><strong>Desired Candidate Profile</strong></p><ol><li><p>Experience working in highly competitive online industries.</p></li><li><p>Ability to analyze competitors and develop effective SEO strategies.</p></li><li><p>Strong understanding of search engine algorithms and ranking factors.</p></li></ol>
Department: Marketing<br><br>Location: Remote<br><br>Description<br><br>Job Title:<br><br>APJ Web & SEO Manager<br><br>Department<br><br>Digital Marketing<br><br>Digital Experience Team – Reporting to Director, SEO & Content Strategy<br><br>Job Description<br><br>As the APJ Web & SEO Manager for the Digital Experience Team at Infor, you will serve as the regional authority for website management, search engine optimization (SEO), and localized digital content across Japan and other APJ markets. This is a highly hands-on, individual contributor role with day-to-day responsibility for ensuring regional websites are optimized for discoverability, relevance, and performance across diverse search ecosystems including Google, Yahoo Japan, Naver, and Baidu.<br><br>In this role, you will lead keyword research, SEO strategy execution, website and competitive content gap analyses, and the localization of global content to ensure it is fully optimized for regional audiences and search visibility — accounting for the linguistic, cultural, and search-engine nuances unique to APJ markets. You will also identify, source, and develop new content opportunities that improve organic performance and user engagement.<br><br>Working closely with regional stakeholders and the Singapore-based creative team, you will coordinate ongoing website updates, localization reviews, content publishing, and performance reporting, while continuously identifying opportunities to enhance SEO effectiveness and overall website experience across APJ markets.<br><br>A Typical Day In The Life Includes<br><br> Serve as the day-to-day web and SEO manager for Japan and broader APJ markets, acting as the regional subject-matter expert for website optimization and organic search performance across multiple search engines (Google, Yahoo Japan, Naver, Baidu). Lead keyword research and search demand analysis to inform content strategy, on-page optimization, and localization priorities across APJ markets — recognizing that search behavior and query patterns differ significantly across languages and platforms. Conduct website audits and competitive content gap analyses to identify opportunities to improve organic visibility, engagement, and conversion performance. Localize global web content for APJ audiences, ensuring language, messaging, structure, cultural relevance, and SEO best practices are fully adapted for regional markets — especially Japan. Source, brief, or develop new regional content (pages, landing experiences, and supporting assets) to address SEO gaps and improve organic performance. Coordinate closely with regional marketing stakeholders across multiple APJ time zones to prioritize updates, manage requests, and align website initiatives with regional business goals. Partner with the Singapore-based creative team to manage content updates, localization workflows, QA reviews, and publishing timelines. Ensure all website updates follow SEO best practices, accessibility standards, and brand guidelines. Monitor and report on SEO and website performance across multiple markets and search engines, providing regular insights, recommendations, and optimization opportunities to stakeholders. Continuously identify opportunities to improve site structure, internal linking, content quality, and user experience to drive sustained organic growth.<br><br>Basic Qualifications<br><br> Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. 3+ years of proven experience in a hands-on web management and SEO role, ideally supporting multiple regional or international markets. Strong understanding of SEO/GEO fundamentals, including keyword research, on-page optimization, technical SEO concepts, and content strategy. Experience managing website content updates and localization in collaboration with creative, content, and regional teams. Comfortable working in a fast-paced, highly collaborative, cross-functional environment spanning multiple time zones. Detail-oriented, proactive, and highly organized, with the ability to manage multiple workstreams simultaneously.<br><br>Preferred Qualifications<br><br> Fluency in English (written and verbal) required; Experience working with global or enterprise-scale websites and content management systems (Sitecore, Word Press, Drupal, or similar CMS). Familiarity with SEO and analytics tools (e.g., Google Search Console, GA4, Ahrefs, SEMrush, enterprise SEO platforms) and regional equivalents (Naver Search Advisor, Baidu Webmaster Tools). Experience collaborating with distributed or nearshore creative teams across time zones. Cultural fluency and experience navigating the diverse business and consumer landscapes across APJ markets.<br><br>About Infor<br><br>Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn't just solve problems. it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you're not just building a career. you're helping to build what's next.<br><br>Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.<br><br>For more information visit www.infor.com<br><br>Our Values<br><br>At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.<br><br>We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.<br><br>Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.<br><br>Fraud Awareness<br><br>We have been made aware of unauthorized individuals posing as Infor recruiters, including some who have made fraudulent offers of employment. Please read our guidelines and protect yourself from recruitment scams.<br><br>Fraud Privacy Policy<br><br>We value your privacy at Infor. You may access our privacy policy here.<br><br>US Only<br><br>This employer uses E-Verify. Please visit this website for additional information.<br><br>E-Verify Illinois: Click here, aquí, or tu
<ol><li><p>Develop and implement effective SEO strategies to improve organic search rankings and website traffic.</p></li><li><p>Conduct keyword research and competitor analysis to identify growth opportunities.</p></li><li><p>Optimize website content, meta tags, headings, URLs, and internal linking for search engines.</p></li><li><p>Perform technical SEO audits and resolve issues related to crawlability, indexing, site speed, and Core</p></li></ol><p>Web Vitals.</p><ol><li><p>Monitor website performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and</p></li></ol><p>other SEO tools.</p><ol><li><p>Build and execute ethical link-building strategies to improve domain authority.</p></li><li><p>Collaborate with content writers to create SEO-friendly, high-quality content.</p></li><li><p>Work with developers to implement technical SEO recommendations and website improvements.</p></li><li><p>Track keyword rankings, organic traffic, conversions, and prepare regular SEO performance reports.</p></li><li><p>Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.</p></li><li><p>Identify and fix on-page and off-page SEO issues to maximize website performance.</p></li><li><p>Support website migrations and ensure SEO best practices are maintained during updates or redesigns.</p></li><li><p>Optimize local SEO strategies where applicable, including Google Business Profile management.</p></li><li><p>Recommend content and technical improvements based on data analysis and user behavior.</p></li><li><p>Work closely with the marketing team to align SEO initiatives with overall digital marketing goals.</p></li></ol><p><strong>Desired Candidate Profile</strong></p><p> Hands-on experience with WordPress, including website migrations and optimization</p><p> Proficiency with SEO tools such as Ahrefs, SEMrush, Google Analytics, and Google Search Console </p><p>Experience with link building, PBNs, redirects, parasite SEO, and advanced SEO techniques </p><p>Basic understanding of HTML/CSS </p><p>Proven track record of improving search rankings and driving organic traffic</p><p> If you're passionate about SEO and ready to make an impact, we'd love to hear from you!</p>
<ol><li><p>Develop and implement effective SEO strategies to improve organic search rankings and website traffic.</p></li><li><p>Conduct keyword research and competitor analysis to identify growth opportunities.</p></li><li><p>Optimize website content, meta tags, headings, URLs, and internal linking for search engines.</p></li><li><p>Perform technical SEO audits and resolve issues related to crawlability, indexing, site speed, and Core Web Vitals.</p></li><li><p>Monitor website performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools.</p></li><li><p>Build and execute ethical link-building strategies to improve domain authority.</p></li><li><p>Collaborate with content writers to create SEO-friendly, high-quality content.</p></li><li><p>Work with developers to implement technical SEO recommendations and website improvements.</p></li><li><p>Track keyword rankings, organic traffic, conversions, and prepare regular SEO performance reports.</p></li><li><p>Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.</p></li><li><p>Identify and fix on-page and off-page SEO issues to maximize website performance.</p></li><li><p>Support website migrations and ensure SEO best practices are maintained during updates or redesigns.</p></li><li><p>Optimize local SEO strategies where applicable, including Google Business Profile management.</p></li><li><p>Recommend content and technical improvements based on data analysis and user behavior.</p></li><li><p>Work closely with the marketing team to align SEO initiatives with overall digital marketing goals.</p></li></ol><p><strong>Desired Candidate Profile</strong></p><p> ✔️ Hands-on experience with WordPress, including website migrations and optimization
✔️ Proficiency with SEO tools such as Ahrefs, SEMrush, Google Analytics, and Google Search Console
✔️ Experience with link building, PBNs, redirects, parasite SEO, and advanced SEO techniques
✔️ Basic understanding of HTML/CSS
✔️ Proven track record of improving search rankings and driving organic traffic
If you’re passionate about SEO and ready to make an impact, we’d love to hear from you!</p>
<p>•Develop and execute ASO strategies for Apple App Store and Google Play to improve rankings, visibility, downloads, and conversion.</p><p>•Conduct keyword research, competitor analysis, A/B testing, and app listing optimization.</p><p>•Develop and manage Google Ads, Meta Ads, TikTok Ads, and paid acquisition campaigns.</p><p>•Optimize campaigns for CTR, CPC, CPA, CPI, CVR, ROAS, CAC, and LTV.</p><p>•Develop digital marketing and brand promotion strategies to increase awareness, traffic, leads, and conversions.</p><p>•Manage social media platforms, content calendars, campaigns, engagement, and brand presence.</p><p>•Develop and optimize marketing creatives, ad copy, landing pages, promotional content, and campaigns.</p><p>•Implement SEO strategies including keyword research, on-page, off-page, and technical SEO.</p><p>•Monitor website and app performance, search rankings, traffic, installs, engagement, conversions, and revenue.</p><p>•Analyze user behavior and optimize customer journeys, UI/UX, onboarding, landing pages, and conversion points.</p><p>•Conduct A/B testing and continuously improve creatives, campaigns, app listings, and digital experiences.</p><p>•Prepare performance reports and provide data-driven growth recommendations.</p><p>•Monitor competitors, market trends, platform updates, and emerging digital growth opportunities.</p><p>•Work closely with product, development, design, and marketing teams to execute growth initiatives.</p><p><strong>Desired Candidate Profile</strong></p><p>We are looking for a results-driven ASO & App Growth Strategist cum Digital Marketer experienced in growing mobile and web applications through ASO, digital marketing, performance advertising, SEO, social media, creative optimization, and data-driven strategies.<br></p><p>Requirements</p><p>•Proven experience in ASO, App Growth, Digital Marketing, or Performance Marketing.</p><p>•Strong experience with Google Ads, Meta Ads, SEO, social media, and paid advertising.</p><p>•Experience growing mobile and web applications.</p><p>•Knowledge of ASO, SEO, analytics, A/B testing, conversion optimization, and UI/UX.</p><p>•Strong creative, analytical, communication, and problem-solving skills.</p><p>•Data-driven mindset with proven ability to improve campaign and growth performance.<br><br>Tools & Platforms Analytics: Firebase, Google Analytics, Google Search Console, App Store Connect, Google Play Console, PostHog ASO: AppTweak, Sensor Tower, Mobile Action, FoxData, SplitMetrics Advertising: Google Ads, Meta Ads Manager, TikTok Ads Growth: RevenueCat, Superwall Design/UI: Figma, Canva, Photoshop, Illustrator<br></p><p>KPIs</p><p>Mobile App Growth | Organic & Paid Installs | SEO Rankings | Website Traffic | Leads | Conversions | CTR | ROAS | CPI/CPA | User Engagement | Retention | Revenue | Brand Growth</p>
<p>A Dubai-based branding and creative agency is looking for an experienced Bilingual Content Writer (Arabic & English) to join its team remotely.
</p><p>We’re looking for someone who thinks beyond keywords — a writer who understands how brand strategy, customer experience, search behavior, and emerging AI-powered discovery come together to create effective digital content.</p><br><p><strong>Key Responsibilities</strong><br></p><ul><li><p>Write high-quality content in both Arabic and English across websites, landing pages, case studies, blogs, corporate profiles, campaigns, brand stories, FAQs, and thought-leadership materials.</p></li><li><p>Translate brand strategies, positioning, value propositions, and business objectives into clear, engaging, and persuasive copy.</p></li><li><p>Adapt content between Arabic and English while maintaining the intended meaning, tone of voice, and brand personality rather than relying on direct translation.</p></li><li><p>Develop SEO-optimized website content with consideration for search intent, keyword strategy, content hierarchy, headings, internal linking, and metadata.</p></li><li><p>Apply SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) principles to improve content visibility across traditional search and AI-powered platforms.</p></li><li><p>Conduct market, competitor, and content research to support content development.</p></li><li><p>Review existing website content and identify opportunities to improve messaging, structure, clarity, and search visibility.</p></li><li><p>Adapt tone of voice and messaging across different brands, industries, audiences, and markets.</p></li><li><p>Collaborate with branding, strategy, design, marketing, SEO, and project management teams.</p></li><li><p>Maintain consistency in messaging and tone across brand touchpoints.</p></li><li><p>Manage multiple content projects while meeting agreed timelines and deadlines.</p></li></ul><p><strong>Desired Candidate Profile</strong></p><p><strong>Required Experience & Skills</strong><br></p><ul><li><p>Professional-level Arabic and English writing skills are required.</p></li><li><p>Proven experience in website and digital content writing in both Arabic and English.</p></li><li><p>Excellent editing, grammar, copywriting, and storytelling skills in both languages.</p></li><li><p>Ability to write natural, culturally appropriate Arabic content rather than relying on literal translation from English.</p></li><li><p>Strong understanding of SEO content strategy and on-page SEO.</p></li><li><p>Working knowledge of AEO and GEO and the evolving role of AI-powered search.</p></li><li><p>Strong understanding of brand positioning, messaging, tone of voice, customer journeys, and website content structure.</p></li><li><p>Ability to simplify complex business concepts into clear and compelling content.</p></li><li><p>Strong research skills and attention to detail.</p></li><li><p>Ability to manage multiple brands and projects simultaneously.<br></p></li></ul><p><strong>Preferred Background</strong></p><p><br>Previous experience within a branding, marketing, creative, digital, or strategy agency is preferred.<br>Experience writing for B2B, corporate, luxury, hospitality, real estate, technology, professional services, or GCC-based brands is considered an advantage.<br></p><p><strong>Application Requirements</strong><br></p><p>Please submit:</p><ul><li><p>CV</p></li><li><p>Writing portfolio</p></li><li><p>Examples of website and SEO-focused content</p></li></ul>
<p><strong>About Solved6</strong></p><p> Solved6 is a Dubai-based “Marketing Department as a Service” agency. We run strategy, creative, paid media, social, PR and SEO for brands across the GCC and globally, in real estate, beauty, fashion, automotive, B2B tech and e-commerce.</p><p>We’re building our in-house SEO team and need someone who knows how search works in 2026: Google, AI Overviews, ChatGPT and Perplexity.</p><p><br></p><p><strong>The role</strong></p><p> You own SEO execution and quality for a portfolio of about 15–20 client websites. We use AI tools for research and drafts. You make it work on the live sites and make sure it moves rankings, traffic and leads.</p><p><br></p><p><strong>What you’ll do</strong></p><ul><li>Run technical audits and fix issues: indexing, speed, schema, redirects, duplicate pages</li><li>Build keyword and page maps based on buyer intent, not volume</li><li>Optimise titles, metas, headings, internal linking and service and product pages</li><li>Brief, edit and publish content: cost guides, comparisons, FAQs, local pages</li><li>Manage Google Business Profiles and review strategy for local clients</li><li>Earn relevant links and mentions through partners, PR and outreach (no link farms)</li><li>Improve visibility in AI search through entities, structured data and citations</li><li>Report monthly on GSC clicks, rankings, organic leads and AI mentions</li></ul><p><br></p><p><strong>What you need</strong></p><ul><li>3+ years of hands-on SEO, ideally agency or multi-client</li><li>Proven results you can show (GSC screenshots or case studies)</li><li>Strong technical SEO: Screaming Frog, GSC, GA4, schema</li><li>Comfortable with Ahrefs or Semrush</li><li>Experience with WordPress and Shopify</li><li>Good written English</li><li>You use AI tools daily and know where they need a human check</li><li>You build links that make sense for the business. If your link plan is directories, profiles and guest-post packages, this role isn’t for you.</li></ul><p><br></p><p><strong>Nice to have</strong></p><ul><li>Local SEO for service businesses</li><li>E-commerce SEO</li><li>Experience with GCC or UAE markets</li><li>Basic Arabic</li></ul><p><br></p><p><strong>What we offer</strong></p><ul><li>Full-time, fully remote</li><li>Work on real brands across the UAE, GCC and beyond</li><li>A team where SEO works together with PR, paid and social, not in isolation</li><li>Growth into a lead role as the SEO team expands</li></ul>
<section><p class="heading jdMain">Job Description</p><p class="heading">Roles & Responsibilities</p><div class="paragraph"><ul><li>Develop engaging content strategies tailored to target audiences and align with brand goals, ensuring a distinct voice and message.</li><li>Create high-quality written, visual, and multimedia content, including articles, videos, graphics, and social media posts that resonate with the audience.</li><li>Conduct thorough research on industry trends and audience preferences to inform content creation and drive relevance.</li><li>Optimize content for SEO and digital platforms to enhance visibility and engagement, employing analytics to track performance.</li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><ul><li>Bachelor's degree in Communications, Marketing, Journalism, or a related field, providing a solid foundation for content creation.</li><li>2-5 years of relevant experience in content creation, demonstrating a strong portfolio with diverse content types.</li><li>Proficiency in content management systems (CMS) and basic HTML, showcasing technical capability in digital publishing.</li><li>Experience with graphic design tools like Adobe Creative Suite or Canva, allowing for visually appealing content production.</li></ul><p></p></section>
Role: Content Producer (Remote) Location: Remote (Work from Anywhere) Job Type: Contract Payout: $40 - $65/hour<br>Role Overview:We are hiring for one of our clients, seeking a Content Producer to work on a contract basis. The role involves creating and curating content for a digital platform that connects customers with service providers. Responsibilities include producing written and visual content aligned with brand guidelines.<br>Key Responsibilities:• Develop engaging written and visual content for platform users and providers.• Research and draft clear, concise articles, guides, and FAQs for a gig-economy marketplace.• Collaborate with cross-functional teams to ensure content aligns with platform goals and user needs.• Optimize content for SEO and user engagement metrics.• Maintain a content calendar and track performance of published materials.<br>Required Skills & Qualifications:• Proficiency in writing and editing for digital platforms, with attention to tone and clarity.• Experience creating content for gig-economy or service-based platforms is preferred.• Familiarity with SEO best practices and analytics tools to measure content performance.• Ability to work independently and meet deadlines in a remote environment.• Strong research skills and ability to synthesize complex information into accessible content.<br>More About the Opportunity:This role offers a unique opportunity to work with a global leader in the gig-economy industry, contributing to improved user experience and provider engagement through high-quality content. Candidates with a background in freelance platforms, marketplaces, or content strategy will find this role particularly relevant.<br>Equal Opportunity Employer:We hire based on skills and expertise. All qualified candidates are welcome regardless of background, experience, or prior employment history. Applications are reviewed solely on demonstrated technical ability and qualifications.<br>Apply Now!
<p>We are a growing e-commerce company providing e-commerce solutions, ready-to-launch online businesses, and educational programs that help entrepreneurs understand, launch, and grow successful digital businesses.
Serving customers across global markets, we are building a scalable marketing function focused on measurable customer acquisition and long-term business growth.
ABOUT THE ROLE
We are looking for an experienced Head of Organic Growth to build and lead our organic acquisition function across global markets.
This role will combine SEO, AEO/GEO, content marketing, organic social media, website optimization, and content distribution into one integrated growth strategy.
The successful candidate will be responsible for increasing qualified organic traffic, strengthening our visibility across traditional and AI-powered search engines, growing our organic audiences, and converting that visibility into measurable leads, customers, and revenue.
This is a strategic and hands-on leadership position. You will define the strategy, build the team and processes, manage execution, and establish a clear connection between organic marketing activity and commercial performance.
Reporting to: Marketing Director
RESPONSIBILITIES
Organic Growth Strategy:
· Develop and lead the company's organic acquisition strategy across search, content, social media, and AI-powered discovery platforms.
· Build annual and quarterly growth plans aligned with commercial objectives, target markets, and customer segments.
· Identify the markets, audiences, topics, channels, and formats with the strongest growth potential and define clear objectives for each channel.
· Connect organic visibility and audience growth with lead generation, customer acquisition, and revenue.
· Identify and test new organic channels, technologies, and growth opportunities.
SEO and Organic Search:
· Own the company's SEO strategy across content, technical SEO, on-page optimization, internal linking, international SEO, and authority development.
· Conduct keyword, search-intent, competitor, audience, and market research.
· Build commercially relevant topic clusters and search-led content programs.
· Improve visibility for high-value branded and non-branded searches.
· Work with technical and website teams to improve site structure, crawlability, indexing, page speed, structured data, internal linking, and mobile performance.
· Develop ethical link-earning strategies connected to valuable content and resources.
· Monitor algorithm updates, competitor activity, and changes in search behaviour.
· Regularly audit, update, consolidate, and optimize existing website content.
AEO, GEO and AI Search Visibility:
· Build and lead the company's Answer Engine Optimization and Generative Engine Optimization strategy.
· Improve visibility across Google AI experiences, ChatGPT, Perplexity, Gemini, and other emerging discovery platforms.
· Identify the questions customers ask AI platforms during research, comparison, and purchase decisions.
· Create and optimize authoritative content that answers these questions accurately and comprehensively.
· Strengthen topical authority through structured content, expert attribution, FAQs, source references, and relevant entity signals.
· Monitor how the company, its services, and its competitors appear in AI-generated answers.
· Track AI citations, referral traffic, share of voice, and relevant customer journeys.
· Continuously adapt the strategy as search and discovery behaviour evolves.
Content-Led Growth:
· Develop a content strategy designed to generate qualified traffic, leads, customer acquisition, and conversion.
· Translate search research, customer questions, market insights, and commercial priorities into a structured content plan.
· Oversee the production of guides, reports, landing pages, educational materials, and other content assets.
· Ensure every major content initiative has a defined audience, distribution plan, call to action, and commercial objective.
· Create content for different stages of the customer journey, from initial discovery through conversion.
· Establish efficient processes for research, briefing, production, review, optimization, publishing, and updating.
· Maintain high standards of accuracy, usefulness, structure, and editorial quality.
Organic Social Media Growth:
· Lead the growth and performance of the company's organic social media channels.
· Define channel-specific audiences, objectives, content formats, publishing frequency, and growth targets.
· Develop repeatable content formats that generate qualified traffic and leads.
· Oversee social media calendars, production workflows, publishing, testing, and performance analysis.
· Test topics, hooks, formats, creative approaches, and calls to action.
· Connect organic social media activity with website traffic, email acquisition, lead generation, and conversion.
· Repurpose high-performing website, educational, and video content for relevant social platforms.
· Ensure all activity follows the company's approved brand positioning, messaging, and tone of voice.
Content Distribution and Repurposing:
· Develop a structured distribution plan for major content assets.
· Adapt content appropriately for each channel.
· Extend the useful life and commercial value of existing content.
· Identify relevant distribution platforms capable of generating qualified traffic and leads.
Website Conversion:
· Review and improve the conversion of organic website traffic into enquiries, leads, and customers.
· Develop and test organic landing pages for different markets, audiences, and search intentions.
· Connect content consumption with appropriate next steps, offers, and lead-generation opportunities.
· Measure content-assisted and organic-assisted conversions.
AI-Assisted Content Operations:
· Build responsible AI-assisted workflows.
· Use AI to increase production capacity without compromising accuracy, originality, expertise, or editorial quality.
· Evaluate emerging tools that can improve organic performance and team productivity.
Team Leadership:
· Build and manage the organic-growth team, including content, SEO, organic social media, and related specialists.
· Establish clear responsibilities, workflows, deadlines, approval processes, and quality standards.
· Set individual and team objectives connected to measurable growth targets and support team members' professional development.
· Manage the organic-growth budget and allocate resources according to commercial potential.
· Work closely with the Marketing Director and cross-functional teams.
Analytics and Optimization:
· Establish reliable measurement across SEO, AEO, content, social media, website behaviour, leads, and conversions.
· Build dashboards connecting organic marketing activity with business results, and identify areas for improvement.
· Monitor qualified traffic, search visibility, AI visibility, content performance, social growth, leads, customers, conversions, and revenue.
· Provide regular performance reports to the Marketing Director.
WHAT WE OFFER
· A competitive salary that matches your expectations.
· A permanent employment contract.
· Career growth opportunities — we are actively growing and have ambitious plans.
· Fast and straightforward hiring process — we conduct interviews promptly and provide feedback.
· Full-time work in a friendly office in Dubai.
· Open management style without micromanagement — we trust your professionalism and initiative.
· Equal discussion of ideas — we're not afraid to experiment and celebrate the results together.</p><p>· At least Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
· Minimum 7 years of relevant experience in organic growth, SEO, content marketing, digital acquisition, or a related discipline.
· At least 2 years of team leadership or senior management experience.
· Demonstrated success increasing qualified organic traffic, leads, customers, or revenue.
· Advanced knowledge of SEO, content strategy, organic social media, and website conversion.
· Strong practical understanding of AEO, GEO, AI search, structured content, and changing discovery behaviour.
· Experience creating organic strategies for international or multi-market audiences.
· Strong analytical skills and the ability to connect marketing performance with commercial outcomes.
· Excellent written and spoken English.
· Strong editorial judgment and understanding of commercially effective content.
· Experience managing teams, agencies, freelancers, budgets, and complex workflows.
· Confident use of AI tools within content and organic-growth processes.
· Ability to combine strategic leadership with hands-on execution.
PREFERRED QUALIFICATIONS
· Experience in e-commerce, technology, entrepreneurship, education, digital services, or online business.
· Previous experience in an agency specialising in SEO (especially international SEO), multilingual content, digital marketing, or growth.
· Experience building an organic-growth function from the ground up.
· Experience improving organic website conversion and measuring organic-assisted revenue.
· Familiarity with Google Analytics, Google Search Console, Ahrefs, Semrush, Screaming Frog, CRM platforms, social analytics, and AI-visibility tools.</p>
Digital Marketing Specialist (6 months contract)<br><br>About The Company<br><br>In Alfa Laval, we are every single day contributing to a more sustainable future for our planet through engineering innovation. Our global team designs and implements the refining, recycling and purifying process that allows our customers to be better themselves. You will find our work in leading applications for water purification, clean energy, food production, waste processing, pharmaceutical development and much more. The people of Alfa Laval enjoy the freedom to pursue ideas and the resources to see those ideas to become reality, in an environment that welcomes drive, courage and diversity. The result is a company where we can all be very proud of what we do. Our core competencies are in the areas of heat transfer separation, and fluid handling. We are dedicated to optimizing the performance of our customers' processes. Our world-class technologies, our systems, equipment, and services must create solutions that help our customers stay ahead. Please feel free to peruse our website www.alfalaval.com<br><br>The Position / About The Job<br><br>Establish and grow digital channels within small area of responsibility (e.g. SC/Sales Region). Lead a team of digital marketing specialists.<br><br>Key Tasks And Responsibilities<br><br>Specifically, as a Digital Marketing Specialist:<br><br>Own and support web performance topics, with focus on organic/inorganic visits, SEO, AI search, and traffic optimization. Coordinate relevant activities with digital agencies and internal stakeholders. Track and report on KPIs related to website performance, visibility, and campaign impact. Identify optimization opportunities and support execution through testing and continuous improvement. Share recommendations on new trends and best practices within search, web performance, and digital marketing.<br><br>Other Skills And Responsibilities<br><br>Communication skills in English, both verbal and written. Analytical thinking Alfa Laval portfolio knowledge is preferred Four-year college degree in business, analytics, statistics, data science or related subjects preferred or equivalent work experience. Excellent interpersonal, communication, and organizational skills. Energetic and able to perform in a fast-paced environment. Proven ability to perform multiple tasks with an expert level of prioritization skills. Experience in stakeholder management across multiple business functions. Strong PC skills, including Microsoft Office Suite and ERP systems. Flexibility to travel within MEA region when required.<br><br>Core Competences And Expected Behaviors<br><br>▪ Acumen<br><br>Able to quickly understand the core of a problem and focus on the most important aspects. Able to draw valid conclusions from large amounts of complex information. Develops impactful strategies in accordance with the business vision.<br><br>▪ Judgment & Decision making<br><br>Makes things happen. Quickly and aptly assesses the potential consequences of different actions related to any situation or task. Acts with confidence and clarity<br><br>▪ Networking & influencing<br><br>Quickly builds fruitful networks inside and outside the organization. Creates significant and meaningful impact in the wider organization and externally by aptly applying relational skills. Is a strong team player and facilitates collaboration between others.<br><br>Who you are?<br><br>You’re innovative and solutions oriented. You’re driven and practical, able to execute in the most efficient way possible. You also share our curious mindset and want to know how you can be better and do better, day after day. Just as important are the people, team, and communication skills essential to delivering projects in an agile way that meet quality, time, and targets. If you’re also adaptable and flexible, eager to learn even more and have a curiosity that drives innovation, this is where you’ll find a world of career-building opportunity.<br><br>Why should you apply?<br><br>We offer you an interesting and challenging position in an open and friendly environment where we help each other to develop and create value for our customers. Exciting place to build a global network with different nationalities to mingle and to learn. Your work will have a true impact on Alfa Laval’s future success, you will be learning new things every day.140 years old Swedish multinational company with stable growth and expansion Sustainability and contributing back to the people and planet are motives behind everything we do.<br><br>We always look for both experience and potential, so if you think you have what it takes to join us and are curious to find out more, apply<br><br>"We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.
???? We’re Hiring: Digital Marketing Assistant???? Location: United Arab Emirates (Remote)???? Employment Type: Part-Time???? Experience Level: Mid-Level to Senior???? Work Arrangement: Fully Remote About UsWe are a globally focused organization helping businesses strengthen their digital presence, engage customers, and achieve sustainable growth across international markets. Through creative content, digital campaigns, social media, and data-driven marketing, we connect brands with the right audiences. Our culture values creativity, collaboration, accountability, adaptability, and continuous learning. The Role We are seeking a proactive Digital Marketing Assistant to support our digital marketing activities across multiple channels. This part-time remote opportunity is ideal for an organized and creative marketing professional with strong communication, research, and digital skills. You will work closely with marketing, sales, content, and business teams to execute campaigns and improve online visibility. Key Responsibilities Assist with planning and executing digital marketing campaigns across social media, email, search, and web channels. Create, schedule, and publish social media posts, newsletters, promotional content, and digital materials. Maintain content calendars and ensure campaigns and marketing activities are delivered on schedule. Support email marketing campaigns, audience segmentation, customer communications, and follow-ups. Conduct market, competitor, customer, and industry research to identify trends and opportunities. Monitor website traffic, social media engagement, email performance, leads, conversions, and campaign KPIs. Prepare marketing reports, campaign summaries, dashboards, and performance updates. Support SEO activities including keyword research, content optimization, and website updates. Assist with paid advertising campaigns and monitor performance and budgets. Coordinate with designers, content creators, agencies, sales teams, and other stakeholders. Maintain CRM records, marketing databases, digital assets, and campaign documentation. Research emerging digital marketing tools, platforms, trends, and best practices. Requirements Bachelor’s degree or equivalent qualification in Marketing, Digital Marketing, Communications, Business Administration, or a related discipline is preferred. Minimum of 3+ years of professional experience in digital marketing, marketing coordination, social media, content marketing, or a related field is preferred. Good understanding of social media marketing, email marketing, SEO, digital advertising, content creation, and online customer engagement. Familiarity with Google Analytics, Google Ads, Meta Business Suite, Linked In, Canva, CRM platforms, and email marketing tools. Basic understanding of campaign analytics, keyword research, conversion tracking, and digital reporting. Strong writing, communication, research, organizational, and analytical skills. Excellent attention to detail and ability to manage multiple tasks and deadlines. Creative, proactive, adaptable, and comfortable learning new marketing technologies. Ability to work independently while collaborating effectively with remote and international teams. What We Offer Flexible part-time working hours with a fully remote work arrangement. Competitive compensation aligned with experience and responsibilities. Opportunities to support international digital campaigns and global brand-growth initiatives. Professional development, digital marketing training, and career advancement opportunities. Exposure to modern marketing platforms, analytics tools, CRM systems, and international campaigns. A creative, collaborative, and growth-oriented culture that values innovation, teamwork, accountability, and continuous improvement.
<ul><li>Managed SEO, Google Ads, and Meta Ads campaigns for multiple brands, including Loan to Home, Career Hub, and Refzone Media.</li><li>Optimized website content and landing pages, improving search engine rankings and organic reach.</li><li>Designed marketing creatives using Canva and managed WordPress websites for content updates.</li><li>Coordinated cross-channel digital promotions and audience engagement strategies.</li><li>Assisted in planning and managing Google Ads and Meta Ads campaigns.</li><li>Conducted keyword research and on-page SEO optimization to improve organic rankings.</li><li>Created content for social media platforms and managed ongoing website updates.</li><li>Supported lead generation initiatives and tracked campaign performance metrics.</li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Google-certified Digital Marketing Executive experience</li><li>Hands-on experience across SEO, Google Ads, Meta Ads, social media marketing, lead generation, and website management.</li><li>Proven track record of improving organic visibility and driving qualified leads.</li><li>Experience optimizing campaign performance through data-driven decision making.</li><li>Familiarity with Tools: Canva, WordPress, HubSpot.</li><li>Certifications in Google Search Ads, Display Ads, Video Ads, Shopping Ads, and HubSpot Digital Marketing.</li></ul>
<p>The Marketing Manager role at ALA Developments is a full-time, on-site position based in Dubai. The Marketing Manager will plan and execute marketing campaigns that promote Havencia and other residential projects, including digital, social media, and offline initiatives. This role involves managing brand positioning, developing marketing collateral, coordinating with sales teams, and analyzing market data to optimize lead generation and conversion. The Marketing Manager will collaborate with external agencies and internal stakeholders, oversee event and launch activities, and ensure consistent messaging across all channels. Day-to-day responsibilities include campaign management, performance reporting, budget tracking, and supporting broader business growth objectives.</p><p><strong>Desired Candidate Profile</strong></p><br><ul><li><p>Strong skills in marketing strategy, campaign planning, and brand management, preferably within real estate or property development.</p></li><li><p>Experience with digital marketing channels, including social media, online advertising, SEO/SEM, and marketing automation tools.</p></li><li><p>Ability to create and oversee marketing content and collateral, such as brochures, presentations, website copy, and promotional materials.</p></li><li><p>Proficiency in market research, competitor analysis, and reporting on campaign performance and marketing KPIs.</p></li><li><p>Excellent communication, presentation, and stakeholder management skills, with the ability to work cross-functionally with sales and leadership teams.</p></li><li><p>Strong organizational and project management capabilities, with experience managing timelines, budgets, and external vendors or agencies.</p></li><li><p>Bachelor’s degree in Marketing, Business, Communications, or a related field; real estate sector experience is an advantage.</p></li><li><p>Comfort working in an on-site, fast-paced environment in Dubai, with a proactive, data-informed, and solutions-focused approach.</p></li></ul>
<ul><li><p>Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn to drive lead generation and brand awareness.</p></li><li><p>Conduct in-depth keyword research, competitor analysis, and on-page/off-page SEO strategies to improve organic search rankings and website traffic.</p></li><li><p>Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for continuous improvement.</p></li><li><p>Collaborate with content creators and designers to develop compelling ad creatives and SEO-friendly website content.</p></li><li><p>Manage advertising budgets, bid strategies, and campaign pacing to maximize ROI and achieve marketing objectives.</p></li><li><p>Implement tracking pixels, conversion tags, and analytics tools to ensure accurate measurement of campaign effectiveness.</p></li><li><p>Stay up-to-date with industry trends, algorithm updates, and emerging digital marketing technologies.</p></li><li><p>Coordinate with cross-functional teams to align media buying and SEO strategies with broader marketing and business goals.</p></li><li><p>Identify new growth opportunities through A/B testing, audience segmentation, and innovative campaign tactics.</p></li><li><p>Ensure all campaigns comply with relevant advertising policies, data privacy regulations, and brand guidelines.</p></li></ul><p></p><p><strong>Requirements</strong></p><ul><li><p>3-5 years of proven experience in media buying and SEO within a digital marketing or agency environment.</p></li><li><p>Demonstrated expertise in managing paid media campaigns across multiple digital platforms.</p></li><li><p>Strong understanding of SEO best practices, including technical, on-page, and off-page optimization.</p></li><li><p>Proficiency with analytics and advertising tools such as Google Analytics, Google Ads, Facebook Business Manager, and SEMrush or Ahrefs.</p></li><li><p>Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.</p></li><li><p>Experience working in a remote environment and managing multiple projects simultaneously.</p></li><li><p>Strong communication and collaboration skills to work effectively with cross-functional teams.</p></li><li><p>Ability to manage budgets, forecast performance, and optimize for ROI.</p></li><li><p>Up-to-date knowledge of digital marketing trends, search engine algorithms, and advertising policies.</p></li><li><p>Self-motivated, detail-oriented, and results-driven mindset.</p></li></ul><p></p>
<p>Key Responsibilities</p><ul><li><p>Manage social media platforms, including Instagram, Facebook, LinkedIn, and TikTok.</p></li><li><p>Create and schedule social media content.</p></li><li><p>Manage Google Ads and social media advertising campaigns.</p></li><li><p>Implement SEO activities to improve website rankings and organic traffic.</p></li><li><p>Conduct keyword research and competitor analysis.</p></li><li><p>Create content for social media, websites, blogs, and email campaigns.</p></li><li><p>Monitor website traffic, leads, conversions, and campaign performance.</p></li><li><p>Manage email marketing campaigns and customer engagement.</p></li><li><p>Prepare regular digital marketing reports.</p></li><li><p>Stay updated with the latest digital marketing trends and tools.</p></li><li><p>Coordinate with the sales, design, and content teams.</p></li></ul><p>Requirements</p><ul><li><p>Knowledge of SEO, SEM, Google Ads, social media marketing, and content marketing.</p></li><li><p>Familiarity with Google Analytics and other digital marketing tools.</p></li><li><p>Good communication and writing skills.</p></li><li><p>Creative thinking and problem-solving skills.</p></li><li><p>Ability to manage multiple tasks and meet deadlines.</p></li></ul><p><strong>Desired Candidate Profile</strong></p><p>Strong knowledge of digital marketing, SEO/SEM, social media and lead generation. Should be creative, analytical and able to plan, execute and monitor online campaigns. Good communication skills and knowledge of digital marketing tools are required.</p>
<p>Own how our brands get found and cited: in affiliate networks, in editorial coverage, and increasingly inside ChatGPT, Gemini and Google AI Overviews. You build the partnerships and earned coverage that put our shops in front of people who barely type a search query any more.</p><p>Dubai, UAE</p><p><br></p><p><strong>About The Role</strong></p><p><br></p><p><strong>Search is splitting in two. Half our future customers will still click a link; the other half will read an answer a language model wrote, and that answer only mentions us if the open web does.</strong></p><p><br></p><p>This role owns the off-page half of that problem. You run our affiliate partnerships and earn coverage from publications that carry weight, then make sure those pages are the ones language models cite. It is one job, not two: the relationships that bring affiliate revenue bring the mentions that make us visible in AI answers. You get a budget, agency relationships and a direct line into our SEO team.</p><p><br></p><p>To be clear, this is outreach and partnership work, not on-site SEO or editing our own websites, and it is an on-site role rather than remote.</p><p><br></p><p>The Customization Group is a global leader in mass customization and print-on-demand e-commerce, manufacturing up to 2.5 million personalized products daily across production sites in Germany, Poland, the USA and Latvia, and reaching customers through 20+ online shops and 1,000+ partner stores: 750+ people, 40+ nationalities, 10 locations.</p><p>In a nutshellyou own affiliate partnerships and earned coverage, and you make our brands the ones AI answers cite.</p><p><br></p><p><strong>What You Will Do</strong></p><p><br></p><p>Ordered by share of your week: partner and publisher relationships take the largest slice, and the AI-visibility work grows out of them.</p><ul><li>→ Run the affiliate partner portfolio. Build relationships with new partners, keep existing ones productive, and work alongside our agencies rather than handing everything to them.</li><li>→ Own the affiliate budget. Plan the spend, decide on media placements and partner positioning, and show what each placement returned.</li><li>→ Earn editorial placements. Answer journalist requests on HARO, Qwoted and SOS, pitch proactively to relevant writers, and send products out for review where it fits.</li><li>→ Design promotions partners want to run. Build the offers and campaigns that give publishers and affiliates a reason to feature us.</li><li>→ Prioritise what language models cite. Go after high-authority publications first, then track whether those URLs actually surface in ChatGPT, Gemini and Google AI Overviews.</li><li>→ Create work worth citing. Original research, consumer surveys, expert collaborations and case studies: assets that earn links instead of asking for them.</li><li>→ Align with SEO and the wider team. Share keyword targets with the SEO team, and pull in design, product and legal to get assets out and deals signed.</li></ul><p><br></p><p><strong>Requirements</strong></p><p>The must-haves are genuine; the rest are strong pluses, not gates. If four of these describe you, apply.</p><p><br></p><p><strong><em>Must have</em></strong></p><ul><li>→ Affiliate marketing experience. Typically 3+ years running affiliate partnerships: signing partners, managing networks, and growing the ones that work.</li><li>→ PR and outreach as daily work. Cold pitches, follow-ups, and the rejection rate that comes with them, with earned placements you can point to.</li><li>→ AI-first in how you work. You have used AI tools hands-on for at least a year, you know how to give a model the right context to get a useful answer, and you check what it gives you before passing it on. Bonus if you have built something small with AI yourself.</li><li>→ A track record you can show. Placements you earned, partners you signed, links that came from a pitch rather than a purchase.</li><li>→ Budget and negotiation. You have managed an affiliate budget and negotiated terms with partners or agencies.</li><li>→ Negotiation-level English. You will work with teams across several countries.</li></ul><p><br></p><p><strong><em>Nice to have</em></strong></p><ul><li>→ Some off-page SEO. Helpful but not essential: we care more about outreach and partnerships than technical SEO.</li><li>→ Tracking visibility in AI answers. Experience checking whether ChatGPT, Gemini or Google AI Overviews cite a brand.</li><li>→ Original-research campaigns. You have run survey-led or original-research campaigns that earned coverage.</li></ul><p>→ E-commerce background. <strong>E-commerce, D2C Or Print-on-demand Experience (preferred, Not Required).</strong></p><p><br></p><p><strong>Who We Are Looking For</strong></p><p>This role rewards an outreach instinct and genuine AI fluency. Here is the honest test.</p><p><br></p><p><strong>You will thrive here if</strong></p><ul><li>→ You would rather earn a mention than buy one, and you know the difference shows.</li><li>→ You decide what needs building and then build it, with AI where AI helps.</li><li>→ You question what a model tells you instead of passing it straight on.</li><li>→ You keep going after the eighth unanswered pitch because the ninth lands.</li></ul><p><br></p><p><strong>Probably not a fit if</strong></p><ul><li>→ You want affiliate work that stays inside networks and dashboards: much of this role is outreach to people who did not ask to hear from you.</li><li>→ You need a proven playbook. AI-answer visibility has none yet, and part of the job is finding what does not work.</li><li>→ You need results attributable within a month. Earned coverage compounds over quarters, and we judge it that way.</li><li>→ You expected remote work or on-site SEO: this is an on-site role in Dubai, UAE, and it is outreach and partnerships, not editing our websites.</li></ul><p><br></p><p><strong>Pay & Benefits</strong></p><p>We publish the number, so pay is not a negotiation tax. Where you land in the band depends on demonstrated outreach results, not on how hard you push in the final call.</p><ul><li>→ Monthly salary AED 10,000-12,000 per month</li><li>→ Approved headcount signed off, not exploratory</li><li>→ Your own budget you plan the affiliate spend</li><li>→ AI tooling paid access to the tools you need</li><li>→ International team 40+ nationalities across 10 locations</li><li>→ Local benefits health coverage, paid leave and local perks</li></ul>
<ul><li><p>Develop and execute integrated digital marketing strategies to generate qualified leads for residential, commercial, and luxury real estate projects.</p></li><li><p>Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital advertising platforms.</p></li><li><p>Conduct keyword research and implement SEO strategies to improve organic rankings for project-specific and location-based searches.</p></li><li><p>Optimize website content, landing pages, meta tags, URLs, internal linking, and technical SEO to enhance search visibility and user experience.</p></li><li><p>Monitor and improve website performance, including Core Web Vitals, mobile responsiveness, crawlability, indexing, and structured data implementation.</p></li><li><p>Create, manage, and optimize high-converting landing pages, ensuring seamless lead capture and improved conversion rates.</p></li><li><p>Perform A/B testing on ads, creatives, landing pages, and call-to-action elements to maximize campaign effectiveness.</p></li><li><p>Manage digital marketing budgets, monitor campaign performance, and optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall ROI.</p></li><li><p>Track, analyze, and report campaign and website performance using Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio, Meta Ads Manager, and other analytics tools.</p></li><li><p>Implement conversion tracking and integrate digital campaigns with CRM systems to ensure accurate lead attribution and follow-up.</p></li><li><p>Develop and execute local SEO strategies, including Google Business Profile optimization, local citations, and review management to improve local search visibility.</p></li><li><p>Create and optimize SEO-driven content such as property listings, blogs, location guides, market insights, and investment articles to increase organic traffic.</p></li><li><p>Build and maintain high-quality backlinks through outreach, partnerships, and industry-relevant websites to improve domain authority.</p></li><li><p>Conduct competitor analysis to identify market trends, keyword opportunities, advertising strategies, and areas for continuous improvement.</p></li><li><p>Collaborate with sales, design, content, and web development teams to align marketing initiatives with business objectives and project launches.</p></li><li><p>Ensure all digital marketing activities comply with advertising guidelines, real estate regulations, and brand standards.</p></li><li><p>Stay updated on the latest digital marketing trends, search engine algorithm updates, and emerging technologies to maintain a competitive advantage.</p></li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in Marketing, Business, or a related quantitative field; Master's degree is a plus.</li><li>5+ years of proven experience in performance marketing and SEO, with a track record of driving significant growth.</li><li>Demonstrated expertise in Google Analytics, Google Ads, Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Moz).</li><li>Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.</li></ul>
<ul><li><p>Manage social media platforms and digital marketing activities.</p></li><li><p>Plan and execute Google Ads and Meta Ads campaigns.</p></li><li><p>Create engaging content, posts, reels and promotional materials.</p></li><li><p>Implement SEO and website marketing strategies.</p></li><li><p>Monitor campaign performance, leads and conversions.</p></li><li><p>Conduct market and competitor research.</p></li><li><p>Prepare digital marketing reports and performance analysis.</p></li><li><p>Coordinate with the sales team to support lead generation and business growth.</p></li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li><p>2–3 years of proven Digital Marketing experience in Dubai/UAE.</p></li><li><p>Strong knowledge of Google Ads, Meta Ads, SEO and social media marketing.</p></li><li><p>Proficiency in Canva and basic graphic/video editing.</p></li><li><p>Strong English communication and content-writing skills.</p></li><li><p>Logistics, cargo, shipping or transportation experience is an advantage.</p></li><li><p>Candidates with a proven portfolio or measurable campaign results are preferred.</p></li></ul>