وظائف التسويق عبر وسائل التواصل الاجتماعى

<p>Marketing and Social Media Specialist</p><p><u>Job Summary</u></p><p>We are seeking a creative, organized, and results-driven Marketing and Social Media Specialist to strengthen our brand presence, generate qualified leads, and support the company’s commercial objectives.</p><p>The successful candidate will have experience in integrated advertising and marketing, social media management, email marketing, experiential marketing, and lead-generation campaigns. Applicants from all industries are welcome, provided they have relevant marketing and communications experience.</p><p>Key Responsibilities</p><ul><li><p>Develop and implement integrated marketing and advertising strategies across digital and traditional channels.</p></li><li><p>Plan and execute campaigns that deliver consistent messaging across social media, email, websites, paid advertising, events, and offline marketing.</p></li><li><p>Manage social media channels, including LinkedIn, Instagram, Facebook, TikTok, and other relevant platforms.</p></li><li><p>Create, schedule, and publish engaging written, visual, and video content.</p></li><li><p>Develop and manage content calendars for campaigns, promotions, events, partnerships, and company announcements.</p></li><li><p>Plan and execute email-marketing campaigns, including newsletters, promotional emails, automated journeys, and lead-nurturing communications.</p></li><li><p>Manage contact lists, audience segmentation, campaign scheduling, testing, and performance reporting.</p></li><li><p>Develop lead-generation campaigns designed to attract, capture, qualify, and nurture prospective customers.</p></li><li><p>Work with sales and business-development teams to define target audiences, campaign objectives, lead criteria, and follow-up processes.</p></li><li><p>Create campaign landing pages, lead forms, calls to action, and supporting marketing materials.</p></li><li><p>Plan and coordinate experiential marketing activities, including events, exhibitions, activations, product demonstrations, sponsorships, and customer-engagement experiences.</p></li><li><p>Coordinate event logistics, promotional materials, vendors, partners, and post-event lead follow-up.</p></li><li><p>Support paid advertising campaigns across platforms such as Google, Meta, LinkedIn, and other relevant channels.</p></li><li><p>Create marketing materials, including social media posts, newsletters, presentations, brochures, advertisements, articles, case studies, and website content.</p></li><li><p>Maintain a consistent brand voice and visual identity across all customer touchpoints.</p></li><li><p>Monitor market trends, audience interests, competitor activities, and emerging marketing opportunities.</p></li><li><p>Manage online comments, messages, reviews, and enquiries professionally and promptly.</p></li><li><p>Track campaign performance and prepare reports on reach, engagement, leads, conversion rates, cost per lead, customer acquisition, and return on investment.</p></li><li><p>Recommend improvements based on performance data, customer feedback, and marketing best practices.</p></li></ul><br><p>Key Performance Indicators</p><ul><li><p>Number and quality of leads generated</p></li><li><p>Lead-to-customer conversion rate</p></li><li><p>Cost per lead and customer-acquisition cost</p></li><li><p>Email open, click-through, and conversion rates</p></li><li><p>Growth in audience reach and engagement</p></li><li><p>Website traffic and landing-page conversions</p></li><li><p>Event attendance and post-event lead generation</p></li><li><p>Campaign return on investment and advertising spend</p></li><li><p>Quality, consistency, and timely delivery of content</p></li><li><p>Growth in brand awareness and online visibility</p></li></ul><p><strong>Desired Candidate Profile</strong></p><p>Qualifications and Experience</p><ul><li><p>Bachelor’s degree in Marketing, Communications, Business, Media, Advertising, Public Relations, or a related field.</p></li><li><p>At least two years of relevant experience in integrated marketing, advertising, social media, email marketing, experiential marketing, or lead generation.</p></li><li><p>Applications are welcomed from candidates with experience in any industry.</p></li><li><p>Demonstrated experience planning and delivering campaigns across multiple marketing channels.</p></li><li><p>Experience using email-marketing or marketing-automation platforms.</p></li><li><p>Proven ability to create and manage lead-generation and lead-nurturing campaigns.</p></li><li><p>Experience supporting events, activations, exhibitions, or other experiential marketing initiatives.</p></li><li><p>Strong knowledge of major social media platforms and digital marketing practices.</p></li><li><p>Excellent written and verbal communication skills.</p></li><li><p>Strong copywriting, editing, proofreading, and storytelling abilities.</p></li><li><p>Experience using content-creation and design tools such as Canva or Adobe Creative Suite.</p></li><li><p>Familiarity with social media scheduling, analytics, CRM, and digital advertising tools.</p></li><li><p>Ability to manage multiple projects, prioritize tasks, and meet deadlines.</p></li><li><p>Strong attention to detail, creativity, commercial awareness, and organizational skills.</p></li></ul><p>Preferred Skills</p><ul><li><p>Experience managing paid campaigns through Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, or similar platforms.</p></li><li><p>Familiarity with CRM and marketing-automation platforms such as HubSpot, Mailchimp, Salesforce, or equivalent systems.</p></li><li><p>Experience with audience segmentation, automated email journeys, A/B testing, and campaign optimization.</p></li><li><p>Knowledge of search engine optimization, content management systems, landing pages, and website analytics.</p></li><li><p>Experience coordinating agencies, media partners, influencers, event suppliers, and external vendors.</p></li><li><p>Ability to interpret marketing and sales data and turn insights into practical actions.</p></li></ul><p>Key Competencies</p><ul><li><p>Integrated advertising and marketing</p></li><li><p>Social media and content management</p></li><li><p>Email marketing and automation</p></li><li><p>Experiential marketing and event coordination</p></li><li><p>Lead generation and nurturing</p></li><li><p>Campaign planning and execution</p></li><li><p>Copywriting and brand storytelling</p></li><li><p>Audience and community engagement</p></li><li><p>Performance analysis and reporting</p></li><li><p>Project and time management</p></li><li><p>Cross-functional collaboration</p></li><li><p>Creativity, adaptability, and initiative</p></li></ul>

About the Al Qasimi Foundation The Sheikh Saud bin Saqr Al Qasimi Foundation for Policy Research (AQF) is a leading philanthropic organization based in Ras Al Khaimah, United Arab Emirates. The Foundation supports the social, cultural, and economic development of RAK and the wider UAE through research, policy engagement, capacity development, and community programming. <br>Position Overview The Digital Marketing & Social Media Specialist will be responsible for strengthening the Foundation’s digital presence, growing its audiences, and delivering engaging, high-quality content across its digital channels. <br>Reporting to the PR & Events Director, this is a highly hands-on role covering digital marketing, social media management, content creation, paid media, and performance analysis. The successful candidate will personally manage the day-to-day execution of digital activities, from developing content calendars and creating and publishing content to covering events in real time, managing paid campaigns, monitoring performance and identifying opportunities to improve engagement and reach. <br>The role will support the Al Qasimi Foundation and its flagship initiatives, including Ras Al Khaimah Art Festival, Al Jazeera Al Hamra, research publications, podcasts, community programmes and major events. <br>The Specialist will work closely with the Communications & Events team, internal departments, designers, and external partners while remaining directly involved in the execution and delivery of digital communications.<br>Key Responsibilities Digital Strategy & Audience Growth (15%) Develop and implement digital marketing plans that support the Foundation’s strategic objectives, strengthen brand awareness and grow audiences across digital channels. Translate organisational priorities into practical digital campaigns and content plans. Identify opportunities to expand digital reach and engagement among local, regional and international audiences. Develop campaign calendars and audience engagement plans aligned with organisational priorities. Recommend new digital opportunities, platforms, formats and approaches to the PR & Events Director based on audience behaviour and performance.<br>Social Media & Community Management (20%) Personally manage the day-to-day operation of the Foundation’s social media platforms. Create, write, edit and publish engaging content across relevant social media channels. Maintain an active and consistent publishing schedule across platforms. Build and actively engage online communities while maintaining the Foundation’s professional reputation and brand voice. Monitor social media conversations, comments and public enquiries and coordinate responses with relevant internal stakeholders. Optimise website content for SEO and user engagement. Identify and develop digital storytelling opportunities showcasing the Foundation’s research, impact, beneficiaries, partnerships and programmes. Maintain brand consistency across digital channels. Manage digital asset libraries, content scheduling and publishing platforms.<br>Content Strategy, Editorial Planning & Storytelling (15%) Develop and maintain an integrated editorial calendar covering the Foundation’s research, education, arts, culture and community initiatives. Proactively identify stories, content opportunities and relevant digital formats rather than relying solely on briefs from internal teams. Translate complex research, policy and program outcomes into clear, engaging and accessible digital content. Write and adapt content for different audiences and platforms. Ensure content reflects the Foundation’s brand identity, values and communications standards.<br>Creative Direction & Digital Content Production (15%) Create high-quality digital content including written copy, photography, short-form video, reels, stories, graphics and other multimedia assets. Capture photo and video content during Foundation programs, events and activities. Edit and prepare social-first content for timely publication. Produce content for websites, social media, email marketing and digital campaigns. Brief designers, videographers and agencies where specialist production support is required while retaining responsibility for day-to-day digital content delivery. Keep abreast of emerging content formats, platform features and digital trends and identify those relevant to the Foundation.<br>Performance Marketing & Paid Media (10%) Plan, set up, implement and optimise paid digital campaigns across Meta, Linked In, Google and other relevant platforms. Manage campaign budgets and monitor spend against agreed objectives. Apply audience segmentation, targeting, retargeting and A/B testing to improve campaign performance. Regularly optimise campaigns based on performance data and audience behaviour. Evaluate campaign effectiveness against reach, engagement, conversion and other agreed KPIs.<br>Influencer, Creator & Strategic Partnership Engagement (5%) Identify relevant influencers, content creators and digital partners aligned with the Foundation’s mission, audiences and initiatives. Coordinate digital collaborations and creator campaigns from briefing through execution and reporting. Support collaborative digital marketing initiatives with government entities, cultural organisations, educational institutions and community partners. Ensure partner and creator content meets agreed brand and communications standards.<br>Brand Management & Digital Governance (5%) Apply the Foundation’s brand identity consistently across digital platforms and content. Maintain social media and digital communication standards and support implementation of relevant guidelines. Ensure digital communications comply with organisational policies, copyright requirements, accessibility standards and best practice. Flag potential reputational issues or inappropriate content promptly to the PR & Events Director.<br>Event & Festival Marketing (10%) Develop and execute digital campaigns supporting Foundation events, conferences, workshops and public programs. Develop and execute digital campaigns for Ras Al Khaimah Art Festival. Create promotional content before, during and after events. Attend relevant events and activities to personally capture and publish live social media content. Produce timely stories, reels, posts and other live content from the ground. Engage online audiences during events and respond to relevant interactions. Work closely with event teams to drive attendance, engagement and online visibility. Be available for evening and weekend event coverage when required.<br>Stakeholder Collaboration & Cross-Functional Partnerships (3%) Work closely with researchers, program managers, Communications & Events colleagues and other internal teams to identify and deliver digital content opportunities. Coordinate with external agencies, partners, creators and suppliers where required. Support integrated campaigns with government entities, cultural organisations, educational institutions, sponsors and community partners. Represent the digital marketing function in relevant internal planning meetings.<br>Analytics, Reporting & Budget Management (2%) Monitor and analyse digital and campaign performance using tools including Google Analytics, Meta Business Suite, Linked In Analytics and other relevant platforms. Track KPIs including audience growth, reach, engagement, website traffic, conversions and campaign effectiveness. Prepare concise monthly and quarterly reports highlighting performance, insights and recommended actions. Use performance data to improve content, campaigns, and channel performance.<br>Candidate Profile Qualifications & Experience Bachelor’s degree in Marketing, Digital Communications, Media, Public Relations, Business or a related discipline. Approximately 4–7 years of relevant experience in digital marketing, social media or digital content. Demonstrated hands-on experience managing social media channels and multi-platform digital campaigns. Strong portfolio demonstrating personally created digital work, which may include social media content, copywriting, photography, short-form video, reels, graphics and campaigns. Demonstrated experience setting up and optimising paid advertising campaigns across platforms such as Meta, Linked In and Google. Experience with nonprofit organisations, higher education, government entities, cultural institutions, arts organisations or philanthropic organisations is desirable. Excellent English writing and editing skills. Arabic language proficiency is an advantage. Experience within the UAE or GCC is highly desirable.<br>Skills & Competencies Confident managing social media channels independently, from planning and content creation to publishing, community management, and reporting. Able to capture, edit, and publish engaging social-first photo and video content. A strong writer who can turn research, programs, events, and community initiatives into accessible, engaging digital stories. Experienced with Meta Business Suite, paid social advertising, Google Analytics, content management systems, and social media scheduling and reporting tools. Comfortable producing quality content quickly during live events. Data-driven, using audience and campaign insights to improve performance. Highly organised and able to manage multiple campaigns, content requirements, and deadlines. Proactive in identifying content opportunities and proposing ideas without waiting for detailed briefs. Comfortable moving between planning and execution. Collaborative and able to work effectively with internal teams, designers, agencies, partners, and external stakeholders. Adaptable, curious, and knowledgeable about emerging platforms, technologies, and digital content trends. Comfortable working across research, education, arts, culture, and community initiatives, adapting content for different audiences.

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <strong>Job Code:</strong> C-361/001/503<br><strong>Industry:</strong> Media &amp; Marketing<br><br>Our client is seeking a creative and results-driven <strong>Social Media Executive</strong> responsible for planning, creating, managing, and publishing engaging content across the company's social media platforms while supporting the execution of digital marketing campaigns.<br>The role focuses on strengthening brand awareness, increasing audience engagement, driving online growth, and ensuring consistent brand messaging across all digital channels through creative content, community management, performance analysis, and paid advertising initiatives.<br>This Social Media Executive Job in Dubai is ideal for a digital marketing professional with experience in social media management, content creation, community management, paid advertising, campaign performance analysis, and managing multiple social media platforms.<br><br><ul><li>Implement social media strategies across the company and its subsidiaries.</li><li>Handle PR and marketing activities for company subsidiaries and external clients.</li><li>Plan and execute social media campaigns aligned with business and marketing objectives.</li><li>Manage the company's presence across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and other relevant platforms.</li><li>Maintain consistent brand identity, messaging, and tone across all digital channels.</li><li>Manage daily social media activities, including posting, scheduling, and account maintenance.</li><li>Create engaging content, including graphics, videos, captions, stories, reels, and promotional materials.</li><li>Develop and maintain monthly content calendars to support marketing campaigns.</li><li>Schedule and publish content according to approved marketing plans.</li><li>Optimize content using appropriate titles, hashtags, keywords, and tagging to maximize visibility and engagement.</li><li>Monitor all social media platforms daily and respond promptly to comments, messages, and customer inquiries.</li><li>Build and maintain positive relationships with online communities, influencers, and platform representatives.</li><li>Plan, execute, and optimize paid social media advertising campaigns.</li><li>Manage advertising budgets and monitor campaign spending to maximize Return on Investment (ROI).</li><li>Define audience targeting, ad placement, and campaign objectives to achieve business goals.</li><li>Monitor campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.</li><li>Track Key Performance Indicators (KPIs), including reach, engagement, impressions, conversions, and follower growth.</li><li>Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.</li><li>Conduct market research and competitor analysis to identify trends, opportunities, and best practices.</li><li>Stay informed of emerging social media trends, platform updates, and digital marketing innovations.</li><li>Recommend new ideas and strategies to improve brand visibility and audience engagement.</li><li>Work closely with the Marketing, Design, Events, and Sales teams to support promotional activities and campaigns.</li><li>Coordinate with external agencies, suppliers, and vendors when required.</li><li>Maintain organized records of campaigns, digital assets, and performance reports.</li><li>Ensure all social media activities comply with the company's branding, communication standards, and marketing objectives.</li><li>Perform other duties as assigned by the Marketing Manager or Department Head.</li></ul><br><br><ul><li>Bachelor's Degree in Marketing, Mass Communication, Media Studies, Digital Marketing, or a related field.</li><li>Minimum <strong>2–3 years of experience in social media management and content creation</strong>, preferably within a marketing, advertising, media agency, or similar environment.</li><li>Proven experience in <strong>social media content creation, developing and managing content calendars, and filming video content</strong>.</li><li>Hands-on experience with <strong>basic video editing using CapCut, Canva, or similar tools</strong>.</li><li>Proven experience in community management and managing multiple social media platforms.</li><li>Hands-on experience in <strong>paid social media advertising, including Meta Ads and other paid digital campaigns</strong>.</li><li>Strong knowledge of digital marketing, social media platforms, SEO, Google Analytics, Meta Business Suite, and other relevant social media management tools.</li><li>Experience using <strong>social media and digital analytics</strong> to track campaign performance, audience engagement, reach, impressions, conversions, follower growth, and other relevant KPIs.</li><li><strong>Excellent fluency in Arabic and English</strong>, both written and spoken.</li><li>Excellent communication, copywriting, analytical, organizational, and time management skills, with the ability to manage multiple projects in a fast-paced environment.</li><li>Creative, detail-oriented, and capable of working independently as well as collaboratively within a team.</li></ul><br><br><em>Please visit our </em><strong><em>jobs</em></strong><em> page to check out our current list of jobs in UAE and across the world.</em><br><em>Follow us on </em><strong><em>LinkedIn</em></strong><em> and </em><strong><em>Facebook</em></strong><em> to stay updated regarding our upcoming opportunities.</em><br><em>Subscribe to our </em><strong><em>LinkedIn newsletter</em></strong><em> for weekly job updates.</em><br> </div>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <p><b>Operational Duties</b></p><p>--------------------------------------------------------------------------------------------------------------</p><ul><li>Collaborate with the marketing team to develop and implement social media strategies that align with the Free Zones Authority’s overall marketing and business goals.</li><li>Plan and create a content calendar that includes promotional, informational, and engaging posts for all social media channels.</li><li>Identify key trends, hashtags, and topics to ensure the Free Zone’s content is relevant and timely.</li><li>Develop engaging and creative content (text, images, video, infographics) tailored for various social media platforms including LinkedIn, Instagram, Facebook, Twitter, and YouTube.</li><li>Work with design teams to create visuals, graphics, and videos that reflect the Free Zones Authority’s brand identity and mission.</li><li>Curate relevant industry news, events, and updates to share with the audience, ensuring consistent content flow.</li><li>Actively engage with followers, respond to comments, and manage direct messages to build a strong online community.</li><li>Monitor and participate in relevant industry conversations to increase brand visibility.</li><li>Manage online reputation by responding to feedback and addressing any questions or concerns raised by followers.</li><li>Plan and execute paid social media campaigns to promote the Free Zones Authority’s services, events, and initiatives.</li><li>Work with the marketing team to set up targeted advertising on platforms like LinkedIn Ads, Facebook Ads, and Instagram Ads.</li><li>Track the performance of paid campaigns and adjust strategies to optimize ROI.</li><li>Regularly analyze social media performance metrics (engagement rates, follower growth, website traffic, etc.) using analytics tools like Google Analytics, Facebook Insights, LinkedIn Analytics, etc.</li><li>Prepare monthly reports on social media performance, trends, and insights to present to senior management.</li><li>Identify opportunities for improvement and recommend changes to strategies based on data insights.</li><li>Monitor competitors' social media activity and industry trends to stay informed of emerging trends and best practices.</li><li>Track mentions of the Free Zones Authority’s across social media and other online platforms to ensure brand consistency and address potential issues.</li><li>Work closely with the marketing, public relations, and sales teams to ensure that social media campaigns align with broader marketing efforts.</li><li>Support event promotions, announcements, and internal communications with social media content and updates.</li><li>Develop and manage a content calendar that aligns with product launches, events, holidays, and key milestones within&nbsp;the Free Zones Authority.</li><li>Ensure consistent posting schedules and content diversity to maintain audience engagement.</li><li>In case of any public relations crisis or negative feedback, work with the PR and communications team to manage responses and mitigate damage to the Free Zones Authority’s reputation on social media.</li></ul><p><br></p> </div><h2 class="h5">Skills</h2> <div data-jb-field="skills"><p><b>Required Competencies</b></p><p><b>Behavioral</b></p><p>Effective communication</p><p>Cooperation and teamwork</p><p>Spirit of Initiative</p><p>Creativity and Innovation</p><p>Focusing on the customer and services excellence.</p><p>Enabling and supporting change</p><p><br></p><p><b>Technical</b></p><p>Marketing strategy</p><p>Marketing Management</p><p>Media and External Communication</p><p>Market research and analysis</p><p>Brand management</p></div>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <p>The ideal candidate should have strong experience in social media strategy, content planning, influencer collaborations, community management, and performance analysis. Experience in perfumes, cosmetics, beauty, luxury, fashion, or FMCG brands will be preferred.</p> </div><h2 class="h5">Skills</h2> <div data-jb-field="skills"><p>Develop and implement social media strategies aligned with the company’s branding and business objectives.</p><p>Manage the company’s social media accounts, including Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant platforms.</p><p>Create monthly content calendars for product launches, campaigns, exhibitions, promotions, and brand activities.</p><p>Coordinate with graphic designers, photographers, videographers, influencers, and internal teams to produce high-quality content.</p><p>Write engaging captions, promotional copy, product descriptions, hashtags, and campaign messages.</p><p>Plan and manage influencer collaborations, barter campaigns, gifting campaigns, and brand partnerships.</p><p>Identify suitable influencers in the UAE and international export markets.</p><p>Respond professionally to comments, direct messages, enquiries, and customer interactions.</p><p>Monitor trends, competitor activities, audience behaviour, and developments within the perfume and beauty industry.</p><p>Plan and execute social media campaigns to improve brand awareness, engagement, website traffic, enquiries, and sales.</p><p>Manage paid social media advertisements in coordination with the marketing team.</p><p>Track campaign performance using platform insights, Google Analytics, Meta Business Suite, and other reporting tools.</p><p>Prepare weekly and monthly social media performance reports.</p><p>Maintain a consistent luxury brand identity, tone of voice, and visual style across all platforms.</p><p>Support product launches, exhibitions, events, e-commerce campaigns, and international marketing activities.</p><p>Manage multiple brand accounts and ensure content is published accurately and on schedule.</p></div>

<ul><li><p>Create and manage engaging content for Instagram, TikTok, Facebook, and other platforms.</p></li><li><p>Shoot and edit <strong>photos, videos, Reels, and Stories</strong>.</p></li><li><p>Manage the social media <strong>content calendar and daily posting</strong>.</p></li><li><p>Cover events, promotions, and activities through photo/video content.</p></li><li><p>Monitor trends and develop creative content ideas.</p></li><li><p>Manage community engagement and respond to comments/messages.</p></li><li><p>Track social media performance and prepare basic reports.</p></li><li><p>Ensure all content follows the brand’s visual identity and guidelines.</p></li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in Marketing, Communications, Journalism, or a related field.</li><li>2-4 years of proven experience in social media management and content creation.</li><li>Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.</li><li>Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their unique audiences.</li></ul>

<ul><li>Develop and execute a comprehensive social media strategy that aligns with brand objectives and drives measurable engagement.</li><li>Create visually stunning and on-brand graphics, illustrations, and other visual assets for all social media platforms, ensuring consistent aesthetic.</li><li>Manage and grow social media communities across various platforms, fostering meaningful interactions and responding to inquiries promptly.</li><li>Plan, schedule, and publish engaging content, including compelling copy and eye-catching visuals, optimized for each platform's audience.</li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.</li><li>Minimum of 3-5 years of proven experience in social media management and graphic design.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design software.</li><li>Expertise in managing major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their analytics.</li></ul>

<ul><li>Develop and execute a comprehensive social media strategy that aligns with brand objectives and drives measurable engagement.</li><li>Create visually stunning and on-brand graphics, illustrations, and other visual assets for all social media platforms, ensuring consistent aesthetic.</li><li>Manage and grow social media communities across various platforms, fostering meaningful interactions and responding to inquiries promptly.</li><li>Plan, schedule, and publish engaging content, including compelling copy and eye-catching visuals, optimized for each platform's audience.</li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.</li><li>Minimum of 3-5 years of proven experience in social media management and graphic design.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design software.</li><li>Expertise in managing major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their analytics.</li></ul>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><ul><li>Assist in developing and scheduling engaging social media content across platforms like Instagram, Facebook, and Twitter, ensuring brand consistency.</li><li>Monitor social media channels for mentions, comments, and messages, responding promptly and professionally to foster community interaction.</li><li>Conduct research on industry trends, competitor activities, and audience insights to inform content strategy and identify new opportunities.</li><li>Help create visually appealing graphics and short videos for social media posts, aligning with brand aesthetics.</li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><ul><li>Currently pursuing or recently graduated with a degree in Marketing, Communications, Public Relations, or a related field.</li><li>Possesses a foundational understanding of major social media platforms and their respective audiences.</li><li>Demonstrates strong written and verbal communication skills with an eye for detail and grammar.</li><li>Proficient in using social media management tools (e.g., Hootsuite, Buffer) is a plus.</li></ul><p></p></section>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <span>Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves!<br> Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands.<br> As a company, we are fueled by purpose and not profit; this allows us to approach things differently so that we can create products, content, and a community like no other.<br> A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!<br> Summary: The Senior Manager, Social Media Analytics leads the social analytics function, overseeing the performance measurement of all social media activities and delivering strategic insights that drive engagement, brand equity, and business impact.<br> This role combines deep analytical expertise with a strong understanding of social trends, platform algorithms, and organic social content performance.<br> You will manage a team of analysts and collaborate cross-functionally with Social Strategy, Paid Media, Creative, Influencer, and Brand Marketing teams to influence decision-making and shape content strategy through data.<br> Essential Duties and Responsibilities : Analytics Strategy &amp; Leadership Lead the development and execution of the social analytics roadmap.<br> Manage and mentor a team of analysts, fostering a culture of data-driven decision-making.<br> Act as the primary analytics partner to senior leadership across Social, Brand, and Paid Media.<br> Data Analysis and Reporting Analyze organic social content performance and identify what worked, why it worked, and what should happen next.<br> Oversee the creation of dashboards and reports that consolidate data from multiple social media platforms and tools.<br> Deliver recurring (weekly, monthly, campaign-based) performance reports with actionable insights.<br> Translate data into strategic recommendations that influence content, media, and brand decisions.<br> Social Listening and Competitive Intelligence Lead social listening efforts using tools like Sprinklr, Dash Hudson, or Brandwatch.<br> Identify emerging trends, competitive shifts, and cultural moments that inform brand activation.<br> Conduct benchmark analysis against competitors and industry leaders.<br> Campaign Evaluation Measure the performance of launches, always-on content, creator content, UGC, and trend-led activity.<br> Define success metrics in partnership with social and paid teams.<br> Evaluate campaign effectiveness and recommend optimizations to improve ROI.<br> Integrate organic and paid performance data for unified measurement.<br> Audience Insights Develop audience profiles using behavioral, demographic, and psychographic data.<br> Identify new segments and opportunities for targeted engagement.<br> Provide insights to inform influencer strategy, creative direction, and platform prioritization.<br> Cross-Functional Collaboration Present insights to senior stakeholders and guide teams in applying data to creative and strategic decisions.<br> Collaborate with Brand, Creative, E-commerce, and PR to ensure alignment on KPIs and reporting.<br> Champion a data-first culture across the marketing and social ecosystem.<br> Monthly “Self Love Days” – at company discretion Premium Medical/Dental/Vision coverage for employee plus dependents Monthly coaching sessions with our in-house Success Coach Employee discounts on all Huda Beauty products Quarterly product gifting Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination.<br> We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.<br> If you need reasonable accommodations at any point in the application or interview process, please let us know.<br> Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field.<br> Proven track record leading social analytics functions, translating complex data into actionable strategy, with 8+ years in social media analytics and at least 2 years in a leadership role.<br> Proven experience analysing organic social media performance across platforms such as Instagram, TikTok, YouTube, Facebook, Snapchat, Pinterest, and LinkedIn.<br> Proficiency in analytics and reporting platforms including Sprinklr and Power BI.<br> Experience using social media reporting, analytics, or listening tools such as Sprinklr, Dash Hudson, Brandwatch, Talkwalker, Emplifi, or similar.<br> Strong understanding of social KPIs including reach, impressions, views, watch time, retention, saves, shares, engagement rate, follower growth, sentiment, and share of voice.<br> Advanced Excel and data visualization skills.<br> Proven ability to turn social performance data into practical content and creative recommendations.<br> Excellent analytical, presentation, and communication skills.<br> Proven ability to translate complex data into clear, actionable insights.<br> Experience working in a fast-paced, cross-functional environment.<br></span> </div>

Company Description Paid Sync.ai is an AI-powered ad management platform that centralizes the entire paid media stack across all major ad channels. The platform lets users manage Google, Meta, Linked In, Tik Tok, Microsoft, Snapchat, Pinterest, Reddit, X, and Open AI Ads, along with key measurement tools like Google Analytics 4, Tag Manager, Search Console, and Merchant Center, through simple conversation. Paid Sync focuses on transparency and control by drafting every change for review and requiring explicit approval before execution. Built by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with over $500M in managed ad spend, Paid Sync is a verified partner with Google, Meta, Linked In, and Tik Tok. Candidates joining Paid Sync.ai will work with a product that blends advanced automation with trusted, human-approved decision-making.<br>Role Description The Interim VP Digital Media is a full-time, remote leadership role responsible for overseeing Paid Sync.ai’s digital media strategy, execution, and performance across all supported ad platforms. This role leads the development of cross-channel paid media plans, sets performance goals, and ensures campaigns are aligned with product positioning and revenue targets. Day-to-day responsibilities include guiding media planning, optimizing campaigns to improve ROAS and efficiency, identifying opportunities to reduce wasted spend, and collaborating with product and engineering teams to refine the AI ad management experience. The Interim VP Digital Media will manage and mentor a distributed team, establish best practices for targeting and measurement, and support client and partner relationships by translating complex digital media outcomes into clear, actionable insights. This role also contributes to thought leadership, helping define the future of AI-driven paid media within Paid Sync.ai’s ecosystem.<br>Qualifications<br> Strong media planning skills with experience designing and managing multi-channel paid media programs. Expertise in marketing and digital strategy, particularly across performance-focused campaigns and growth initiatives. Background in social media marketing and new media, including emerging platforms and AI-driven advertising tools. Proven experience leading digital media teams, setting KPIs, and driving measurable improvements in campaign performance. Hands-on knowledge of major ad platforms (e.g., Google Ads, Meta Ads, Linked In Ads, Tik Tok Ads) and associated analytics tools. Comfort working in a fully remote, fast-paced environment with cross-functional collaboration across product, engineering, and client-facing teams. Strong analytical and data interpretation skills, with the ability to translate complex performance data into strategic recommendations. Excellent written and verbal communication skills suitable for internal leadership and external stakeholder engagement. Previous experience in ad tech, marketing technology, or performance marketing leadership is highly beneficial.