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<p>Join a growing digital team and help businesses strengthen their online presence through smart, data-driven SEO strategies. We are looking for an SEO Specialist who can improve website visibility, attract organic traffic, and support long-term digital growth.</p> <p>Job Responsibilities:</p> <p>&#8211; Plan and execute on-page and off-page SEO strategies<br /> &#8211; Conduct keyword research and analyze search trends<br /> &#8211; Optimize website pages, titles, descriptions, headings, and content<br /> &#8211; Monitor keyword rankings, traffic, and search performance<br /> &#8211; Identify technical SEO issues and coordinate improvements<br /> &#8211; Research competitors and discover new ranking opportunities<br /> &#8211; Support content optimization and internal linking strategies<br /> &#8211; Assist with backlink-building activities<br /> &#8211; Prepare regular SEO reports and performance updates<br /> &#8211; Use SEO tools to track website performance and identify areas for improvement</p> <p>Company Benefits:</p> <p>&#8211; Competitive salary based on experience<br /> &#8211; Creative and professional work environment<br /> &#8211; Training and skill development<br /> &#8211; Career growth opportunities<br /> &#8211; Attractive employment benefits</p> <p>To Apply, Share Your CV At:<br /> Kratilink1990@gmail.com</p>

<ul><li>Conduct comprehensive keyword research to identify high-value opportunities that align with business goals and target audience.</li><li>Optimize website content, metadata, and images to improve organic search visibility and enhance user experience.</li><li>Analyze website performance using tools like Google Analytics, generating actionable insights to drive continuous improvement.</li><li>Implement on-page SEO strategies, ensuring proper use of header tags, internal linking, and schema markup.</li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in Marketing, Communications, or a related field, ensuring a foundation in digital marketing principles.</li><li>At least 2-3 years of hands-on SEO experience, demonstrating a proven track record of driving organic traffic growth.</li><li>Knowledge of SEO tools like SEMrush, Moz, or Ahrefs, showcasing the ability to leverage technology for optimization.</li><li>Familiarity with HTML, CSS, and JavaScript basics, signaling a technical understanding of website structures.</li></ul>

<strong>About WPP Media<br><br></strong>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. <br><br>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.<br><br>For more information, visit wppmedia.com.<br><br>We are looking for a commercially minded, inspirational leader to serve as <strong>AVP, SEO MENA </strong>and head up our regional SEO practice.<br><br>This is a senior leadership role with accountability for the full performance of the department: running the business, evolving our SEO product and point of view, developing exceptional talent, driving new business, and integrating SEO with our broader network of practices.<br><br>You will be responsible for building a high-performing, future-ready SEO organization that delivers measurable growth for clients and sustainable commercial results for WPP Media. As the senior regional voice for SEO, you will work closely with executive leadership, major clients, and leaders across content, paid media, data and analytics, technology, UX, creative, CRM, social, and PR.<br><br><strong>Key Responsibilities<br><br></strong>Run the SEO Business<br><br><ul><li>Set the regional vision, strategy, and annual operating plan for SEO. </li><li>Own the practice’s revenue, profitability, forecasting, utilization, resourcing, and growth targets. </li><li>Establish the operating model, governance, processes, and quality standards required to deliver excellent work at scale. </li><li>Maintain a clear view of business performance, risks, opportunities, and investment priorities. </li><li>Ensure the right balance between client delivery, team capacity, innovation, and commercial performance. </li><li>Build strong relationships with senior client stakeholders and act as an executive escalation point when required. </li><li>Improve client retention, satisfaction, account growth, and long-term value. </li><li>Ensure SEO work is strategically relevant, operationally excellent, and connected to measurable business outcomes. <br><br></li></ul>Evolve the SEO Product<br><br><ul><li>Define and advance WPP’s regional SEO proposition, positioning, and market differentiation. </li><li>Build a clear product roadmap covering areas such as technical SEO, content strategy, digital PR and authority, enterprise SEO, local and commerce SEO, measurement, experimentation, and emerging search experiences. </li><li>Lead the evolution of SEO in response to AI-generated search experiences, changing search behavior, automation, structured data, entities, and new discovery platforms. </li><li>Develop scalable methodologies, tools, frameworks, playbooks, and intellectual property that improve both client outcomes and team efficiency. </li><li>Partner with global product, technology, data, and delivery teams to industrialize and improve our SEO capabilities. </li><li>Create compelling case studies, points of view, thought leadership, and market-facing materials. </li><li>Ensure our SEO offering is easy to understand, commercially viable, differentiated, and connected to clients’ broader growth agendas. <br><br></li></ul>Develop Talent and Culture<br><br><ul><li>Lead, coach, and inspire the regional SEO leadership team and broader department. </li><li>Design and evolve the organization to meet current and future business needs. </li><li>Attract, hire, retain, and develop high-caliber SEO talent at all levels. </li><li>Establish clear career pathways, capability expectations, performance standards, and succession plans. </li><li>Build a culture of accountability, collaboration, inclusion, continuous learning, and high-quality work. </li><li>Identify emerging leaders and create opportunities for them to grow their leadership, client, and commercial skills. </li><li>Partner with People/HR leadership on workforce planning, performance management, compensation, and engagement. </li><li>Ensure the team is continuously developing its technical, strategic, consulting, and commercial capabilities. <br><br></li></ul>Drive New Business and Growth<br><br><ul><li>Take an active leadership role in regional business development, including pipeline development, pitches, proposals, RFPs, and client presentations. </li><li>Build relationships with senior marketers, digital leaders, procurement stakeholders, industry influencers, and strategic partners. </li><li>Identify opportunities to grow SEO within existing accounts and to create new integrated offerings with other practices. </li><li>Develop sector- and market-specific growth strategies and ensure the SEO team is visible in priority pursuits. </li><li>Work with commercial and account leadership to improve win rates, pricing, scope, and profitability. </li><li>Serve as a credible senior voice in the market through conferences, events, media, content, and industry engagement. </li><li>Establish partnerships and alliances that strengthen [Company]’s SEO proposition and access to new opportunities. <br><br></li></ul>Integrate Across Practices<br><br><ul><li>Make SEO a connected part of the wider client growth agenda rather than a standalone discipline. </li><li>Build effective ways of working with content, paid media, data and analytics, technology, UX/CX, creative, CRM, social, PR, and strategy teams. </li><li>Create integrated propositions, account plans, delivery teams, and go-to-market initiatives. </li><li>Encourage shared ownership of client outcomes and cross-practice revenue. </li><li>Ensure SEO is considered early in strategic, brand, digital, content, technology, and customer experience planning. </li><li>Resolve organizational barriers and create a collaborative, matrixed environment across regional and global teams. </li><li>Represent SEO in senior regional leadership forums and contribute to broader business strategy. <br><br></li></ul><strong>What You Bring<br><br></strong><ul><li>Significant experience in SEO, organic growth, digital marketing, or a closely related discipline, typically gained in an agency, consultancy, technology company, or complex in-house environment. </li><li>Demonstrated experience leading a substantial SEO team, department, regional practice, or business unit. </li><li>A strong understanding of modern SEO across technical, content, authority, analytics, and commercial dimensions. </li><li>A clear perspective on the future of search, including generative AI, AI Overviews, answer engines, automation, and evolving user behavior. </li><li>Experience in contributing to an operating plan, revenue target, margin target, or similar commercial responsibilities. </li><li>A track record of winning and growing enterprise or high-value client relationships. </li><li>Experience developing products, propositions, methodologies, or scalable service offerings. </li><li>Strong executive presence and the ability to influence clients, internal leaders, and multidisciplinary teams. </li><li>A proven record of hiring, developing, and motivating high-performing talent. </li><li>Excellent communication, presentation, negotiation, and commercial skills. </li><li>The ability to operate strategically while maintaining sufficient knowledge of delivery realities and technical detail. </li><li>A collaborative, entrepreneurial, and pragmatic leadership style. <br><br></li></ul><strong>How Success Will Be Measured<br><br></strong>Success in this role will include:<br><br><ul><li>Sustainable growth in regional SEO revenue, profitability, and client value. </li><li>A strong, differentiated, and commercially successful SEO product offering. </li><li>Increased cross-practice collaboration and integrated revenue. </li><li>High levels of client satisfaction, retention, and account expansion. </li><li>A capable leadership bench and an engaged, high-performing SEO team. </li><li>Improved talent attraction, development, retention, and succession. </li><li>A healthy new-business pipeline and strong contribution to strategic wins. </li><li>Consistent delivery quality, operational discipline, and scalable ways of working. </li><li>A strong external reputation for WPP’s SEO expertise and point of view. <br><br></li></ul>Please read our Privacy Notice for more information on how we process the information you provide.

<ul><li>Execute and monitor on-page SEO strategies, including keyword optimization, meta tag creation, and content structure improvements to enhance search engine visibility.</li><li>Conduct in-depth keyword research using tools like SEMrush and Ahrefs to identify high-value opportunities and inform content strategy.</li><li>Analyze website performance using Google Analytics and Search Console, identifying trends and areas for improvement in organic traffic and rankings.</li><li>Assist in the development and execution of link-building campaigns, identifying authoritative backlink opportunities and outreach strategies.</li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li><p>Bachelor's degree in Marketing, Communications, Computer Science, or a related field.</p></li><li><p>1-3 years of hands-on experience in Search Engine Optimization or digital marketing.</p></li><li><p>Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.</p></li><li><p>Solid understanding of on-page, off-page, and technical SEO principles.</p></li><li><p>E-commerce experience.</p></li></ul>

<p>We are hiring an experienced <strong>SEO Specialist</strong>&nbsp;with <strong>4+ years of experience</strong>&nbsp;in <strong>WordPress, Technical SEO, On-Page & Off-Page SEO</strong>, and <strong>competitive niche rankings</strong>.</p><p><strong>Responsibilities:</strong></p><ul><li><p>Execute SEO strategies to improve rankings, traffic, and visibility</p></li><li><p>Perform <strong>Technical, On-Page & Off-Page SEO</strong></p></li><li><p>Manage <strong>WordPress websites</strong>&nbsp;and migrations</p></li><li><p>Conduct <strong>keyword research, competitor analysis & SEO tracking</strong></p></li><li><p>Execute SEO campaigns in competitive industries using <strong>organic and advanced ranking strategies</strong></p></li></ul><br><p><strong>Desired Candidate Profile</strong></p><br><p><strong>Requirements:</strong></p><ul><li><p><strong>4+ years of proven SEO experience</strong></p></li><li><p><strong>iGaming industry experience is a must</strong></p></li><li><p>Strong knowledge of <strong>WordPress, Technical SEO, and SEO best practices</strong></p></li><li><p>Hands-on experience in both <strong>White Hat & Black Hat SEO strategies</strong></p></li><li><p>Experience with <strong>PBNs, cloaking, parasite SEO, redirects, link building & rapid ranking strategies preferred</strong></p></li><li><p>Strong understanding of <strong>competitive niche rankings</strong></p></li><li><p>Basic <strong>HTML/CSS</strong>&nbsp;knowledge</p></li><li><p>Experience with <strong>Ahrefs, SEMrush, Google Analytics, Google Search Console</strong>, etc.</p></li></ul>

<ul><li>Conduct in-depth keyword research, identifying high-impact terms to drive organic traffic and conversions for your website.</li><li>Perform comprehensive technical SEO audits, pinpointing and resolving website issues (like crawl errors, site speed) that hinder search engine performance.</li><li>Develop and execute on-page optimization strategies, ensuring content is relevant, well-structured, and optimized for target keywords to improve rankings.</li><li>Build high-quality backlinks through outreach and content promotion, increasing website authority and driving referral traffic.</li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in Marketing, Communications, or a related field.</li><li>Demonstrable understanding of SEO principles and best practices.</li><li>Proficiency in SEO tools such as SEMrush, Ahrefs, or Moz.</li><li>Minimum of 3 years of proven experience in SEO, with a track record of improving organic rankings.</li></ul>

<ul><li>Conduct in-depth keyword research to identify high-value search terms and optimize content accordingly.</li><li>Analyze website performance using tools like Google Analytics to track traffic, user behavior, and conversion rates.</li><li>Collaborate with content creators to ensure alignment with SEO best practices, driving organic traffic growth.</li><li>Develop and implement on-page SEO strategies including meta tags, headers, and content optimization to enhance visibility.</li><li>Monitor and report on SEO performance metrics, providing actionable insights to improve strategies.</li><li>Stay up-to-date with industry trends, algorithm updates, and emerging SEO technologies to maintain a competitive edge.</li><li>Perform technical SEO audits to identify and resolve issues like crawl errors, broken links, and site speed.</li><li>Build and manage backlinks through outreach and relationship-building with relevant industry sites.</li><li>Assist in managing SEO-related budgets and resources effectively to maximize ROI.</li><li>Optimize local SEO strategies to enhance visibility for geographically relevant searches.</li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in Marketing, Communications, or a related field is preferred.</li><li>1-2 years of practical SEO experience, with a proven track record of successful campaigns.</li><li>Certifications in Google Analytics and Google Ads, showcasing a commitment to ongoing learning.</li><li>Experience in content management systems (CMS) like WordPress or HubSpot for seamless integration.</li><li>Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz to conduct competitive analysis.</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Excellent communication skills, both written and verbal, to collaborate with cross-functional teams.</li><li>Detail-oriented mindset with a passion for staying organized in a fast-paced environment.</li><li>Fluency in English, with additional language skills being a plus for international markets.</li><li>Ability to adapt to changing SEO trends and algorithm updates quickly and effectively.</li></ul>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <p>Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.</p><br><p>Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.</p><br><br><p><br><span>Organic search is one of Property Finder's largest, most defensible growth channels, and the PLG tribe owns it end to end. Content output needs to scale severalfold, via AI, not linear headcount, without sacrificing quality. This role owns that scale-up as a player-coach: leading a distributed writing team while still shipping work personally every week. </span></p><br><span>The mandate </span><p><span><strong>Strategy:</strong> Own the content roadmap and prioritization (what to write, refresh, consolidate, or kill) across the full property journey, research, search, transact, move in, live, service, move on. </span></p><br><p><span><strong>Scale with AI: </strong>Apply deep LLM knowledge and enforced quality gates to multiply output on a flat cost base. </span></p><br><p><span><strong>Lead the team: </strong>Manage and coach writers day-to-day; absorb growth via intern capacity inside quality gates, not proportional hiring. </span></p><br><p><span><strong>Sustain leadership: </strong>Keep Property Finder the authoritative, most-cited source in UAE property content. </span></p><br><span>What you'll do </span><p><span><strong>Content strategy &amp; SEO mechanics:</strong> Build a data-driven roadmap using impact/confidence/effort prioritization; balance refreshes vs. new territory; apply entity-based and semantic SEO (topical maps, information gain, query intent, internal linking) rather than keyword-only optimization; own AI search visibility (how answer engines retrieve, ground, and cite content) as a channel in its own right. </span></p><br><p><span><strong>AI-assisted production at scale: </strong>Design agentic workflows that turn market/search data into ready-to-write briefs; apply RLHF-style feedback loops to improve AI output over time; run enforced, structured quality gates so scale never costs quality; stay current on frontier models and translate that into plain-language guidance for the team. </span></p><br><p><span><strong>Content beyond text &amp; well-rounded SEO: </strong>Brief in visuals, data, and structured elements alongside copy; partner with PR on digital PR/link-worthy assets; own internal linking architecture; maintain enough technical SEO fluency (crawling, indexation, structured data, CWV) to partner credibly with specialists. </span></p><br><p><span><strong>People leadership: </strong>Run day-to-day management of the writing team; coach writers via real feedback loops; lead by example (write, edit, prompt, analyze yourself). </span></p><br><p><span><strong>Data &amp; experimentation: </strong>Pull your own data (SQL, BigQuery, GSC, GA4, SEMrush, DataForSEO); instrument performance at page and cluster level; run content A/B tests with real statistical rigor; report honestly to tribe and exec stakeholders. </span></p><br><span>Success looks like </span><p><span><strong>90 days: </strong>Full ownership of the writing team; quality gates in place; output visibly climbing. </span></p><br><p><span><strong>6 months: </strong>Step-change in output at stable/better quality; refresh pipeline actively defending rankings; measurable organic growth; documented workflows that can absorb intern capacity without QA slipping.</span></p><br><span>Must-have qualifications </span><ul><li><p><span>7+ years in SEO/content, including 3+ years leading multi-writer teams at meaningful scale (marketplace, classifieds, e-commerce, or high-volume publisher) </span></p><br></li><li><p><span>Deep, practical LLM experience: production use of LLM content systems, understanding of RLHF/structured feedback, ability to design agentic research/content workflows </span></p><br></li><li><p><span>Semantic SEO depth: entities, topical maps, information gain, language-quality signals, beyond keywords </span></p><br></li><li><p><span>Working knowledge of how AI answer surfaces select and cite sources </span></p><br></li><li><p><span>Programmatic/product-led SEO experience: template-driven pages shipped with product/engineering, measured at cluster level </span></p><br></li><li><p><span>Proven player-coach track record, team outcomes and personal output </span></p><br></li><li><p><span>Hands-on data skills: SQL, BigQuery, GSC, GA4, SEMrush, DataForSEO or similar rank-tracking APIs</span></p><br></li><li><p><span>Strong prioritization/experimentation discipline with a real A/B test portfolio </span></p><br></li><li><p><span>Strong storytelling, in content and in stakeholder reporting </span></p><br></li></ul><span>Nice to have </span><ul><li><p><span>Arabic proficiency</span></p><br></li><li><p><span>MENA market experience, especially UAE real estate or classifieds</span></p><br></li></ul><strong>Our promise to talent</strong><p>At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.</p><br><strong>Property Finder Guiding Principles</strong><ol><li><p>Think Future First</p><br></li><li><p>Data Beats Opinions, Speed Beats Perfection</p><br></li><li><p>Optimise for Impact</p><br></li><li><p>Act Like An Owner</p><br></li><li><p>The Biggest Risk is Taking no Risk at All</p><br></li></ol><br><br><br><br><br><br><br><strong>Find us at:</strong><br><br>TwitterFacebookInstagramLinkedinGlassdoor <br> </div>

<ul><li>Conduct in-depth keyword research to identify high-value search terms and optimize content accordingly.</li><li>Analyze website performance using tools like Google Analytics to track traffic, user behavior, and conversion rates.</li><li>Develop and implement on-page SEO strategies including meta tags, headers, and content optimization to enhance visibility.</li><li>Collaborate with content creators to ensure alignment with SEO best practices, driving organic traffic growth.</li><li>Monitor and report on SEO performance metrics, providing actionable insights to improve strategies.</li><li>Stay up-to-date with industry trends, algorithm updates, and emerging SEO technologies to maintain a competitive edge.</li><li>Perform technical SEO audits to identify and resolve issues like crawl errors, broken links, and site speed.</li><li>Build and manage backlinks through outreach and relationship-building with relevant industry sites.</li><li>Optimize local SEO strategies to enhance visibility for geographically relevant searches.</li></ul><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in Marketing, Communications, or a related field is preferred.</li><li>1-2 years of practical SEO experience, with a proven track record of successful campaigns.</li><li>Certifications in Google Analytics and Google Ads, showcasing a commitment to ongoing learning.</li><li>Experience in content management systems (CMS) like WordPress or HubSpot for seamless integration.</li><li>Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz to conduct competitive analysis.</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Excellent communication skills, both written and verbal, to collaborate with cross-functional teams.</li><li>Detail-oriented mindset with a passion for staying organized in a fast-paced environment.</li><li>Ability to adapt to changing SEO trends and algorithm updates quickly and effectively.</li></ul>